Challenge

Before they began using Google Maps, DPD built its own software to plot package drop-off locations on the DPD website. The application worked with digital maps — an important and innovative feature at the time — but DPD was dissatisfied with the cost and usability of the tool. By switching to Google Maps, DPD wanted to improve the parcel delivery experience, provide recipients various delivery options and emphasize transparency and flexibility in the delivery process.

Solution

DPD introduced Google Maps APIs to power its drop-off location finder and now uses the APIs to introduce a new service: live tracking for deliveries. This tracking feature is one of the most-used services on the DPD website and unique in the German delivery market. Both the package sender and recipient can look up the exact position of the package and follow its location on the online map. They can also see the arrival estimate, accurate within 30 minutes, and redirect the package if needed. The live-tracking display allows the user to follow the route of their delivery live on a PC or smartphone at any time.

יתרונות

• Google Maps APIs helped DPD improve the usability of its location features, lower costs, and easily introduce new functions
• Since moving to Google Maps and introducing live-tracking, website visitors have increased steadily. DPD now registers
• 35,000 users and around 300,000 site views per day