Give credit where it's due with data-driven attribution.
How do you measure and optimize marketing spend across multiple channels and across multiple devices? Google Attributionbeta is here to help. Use it to uncover insights, understand the impact of your marketing on the customer journey, and improve ROI.
“We are seeing great results… my new budget just came down and fortunately, I was able to use the data to make different decisions than I would have last year.”Lewis Broadnax - Executive Director Web Sales & Marketing, Lenovo
Capabilities
See the entire customer journey.
Attribution works across devices and across channels to give you a complete view of the customer journey.
Measure the impact of each marketing touchpoint.
Attribution uses a data-driven machine learning approach to determine how much credit to assign to each step in the customer journey.
Take action.
Integrations with AdWords and DoubleClick, plus Attribution 360 integrations with third-party products, make it easy to use the results from Attribution to improve your marketing.
Get insights faster.
Attribution makes setup fast and simple by importing the data you need directly from Google Analytics, AdWords, and DoubleClick.
For businesses of all sizes
Solutions for businesses big and small.
Google Attribution helps companies of all sizes answer the question, “Is my marketing working?”
Digital Attribution
Make your marketing more effective.
Google Attribution uses a data-driven approach to determine how impactful your ads are, allowing you to make better cross-channel and cross-device decisions and drive greater returns.
TV Attribution
See the impact TV has on your business.
TV Attribution analyzes website and search activity after TV spots air to determine their impact at the most granular level.
The 360 suite advantage
Seven measurement solutions. One powerful package.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.
If you need assistance, dedicated support and services ensure that help is there when you need it.
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Featured Resources
Whitepaper
Marketing Analytics and Attribution
Attribution drives marketing impact.
Companies are demanding more accountability for every marketing dollar. Find out how marketers are embracing attribution in a study from Forrester Research.
Video
Measurement Strategy
Turn TV insights into measurable actions.
Nest uses the Google Analytics 360 Suite to unlock meaningful insights and improve cross-channel marketing efficacy.
Product Overview
Marketing Analytics and Attribution
Know what every marketing dollar is doing for you.
Learn more about how Attribution helps you measure and optimize marketing spend across devices and channels.