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Taboola Feed has arrived - bringing the scrolling newsfeed experience consumers love on social networks to the open web. It’s a game-changer for publisher revenue and advertiser performance.
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Israeli founder of native advertising platform, who moved to New York eight years ago, says ‘bots’ won’t solve the problem.
"People have a very strong opinion about editorial topics," Singolda says. As a content-recommendation company, Singolda says Taboola wants to replace display advertising "that nobody cared about."
Taboola has continued its push into the ANZ market with the company today announcing it is increasing its programmatic native advertising business in Australia, partnering with AppNexus, RocketFuel, Criteo, StackAdapt, and MediaIQ Digital.