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Is there a need to redefine ROI and the way we measure it?
Jan 13, 2025 14:04 IST
8 Min read
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Link all your marketing efforts back to the business goal: Abhishek Gupta
Jan 13, 2025 10:00 IST
7Min read
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Meta’s fact-checking rollback sparks global alarm
Jan 13, 2025 12:30 IST
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Microsoft sues group for allegedly hacking Azure OpenAI service
Jan 13, 2025 11:44 IST
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Apple denies using Siri data for advertising amid privacy concerns
Jan 10, 2025 13:14 IST
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BigMuscles Nutrition onboards Asim Riaz as brand ambassador
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Vikram Sakhuja receives AAAI’s Lifetime Achievement Award
Jan 13, 2025 18:52 IST
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Brands bring nostalgia and warmth to life through Lohri creatives
Jan 13, 2025 18:54 IST
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Hrithik Roshan: The evolution of a Bollywood star in 25 Years of ads
Jan 10, 2025 19:02 IST
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Experts Speak
Is there a need to redefine ROI and the way we measure it?
Jan 13, 2025 14:04 IST
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How India’s DPDP Act could change digital campaigns
Jan 10, 2025 15:36 IST
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Interviews
Link all your marketing efforts back to the business goal: Abhishek Gupta
Jan 13, 2025 10:00 IST
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Kulvinder Ahluwalia on building long-term brands in the modern era
Jan 08, 2025 14:57 IST
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Unveiling Yearbook of Campaigns 2023-24
Dec 27, 2024 18:41 IST
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Case Study: How Kurkure tapped into regional influencers & cultural nuances to win over UP
Dec 27, 2024 10:52 IST
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How Samsonite Red built buzz on social media with a mystery identity
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Case Study: How TATA AIA made life insurance a wedding must-have using OOH
Dec 04, 2024 17:40 IST
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Case Study: How Tata AIA sold life insurance using stand-up comedians
Nov 27, 2024 16:36 IST
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Britannia’s OOH campaign shapes itself with nature
Jan 13, 2025 18:50 IST
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John Cena goes on a surreal motivational spree in Mcdonald’s McValue campaign
Jan 10, 2025 18:20 IST
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Guest Post
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What agencies need in 2025
Jan 09, 2025 12:02 IST
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Beyond the Buzzwords: Marketing tech with storytelling & authenticity
Jan 07, 2025 11:49 IST
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Samosa Snippets
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Unpacking Perfora’s social media marketing: Mix of visual storytelling & humour
Jan 08, 2025 18:07 IST
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Brands that had Gen Z hooked with marketing in 2024
Dec 27, 2024 17:56 IST
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From education to influencer collabs: Inside Re’equil’s social media strategy
Dec 18, 2024 18:29 IST
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Inside the mighty marketing tour of Baby John
Dec 27, 2024 19:22 IST
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Inside Netflix's omnipresent marketing campaign for Squid Game Season 2
Dec 26, 2024 12:37 IST
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