Personalization has a new standard – are you meeting it?
What’s in a name? In an online world: not as much as there used to be. As far as emails go, it’s well known that we like messages that speak to us directly as individuals rather than just…
We interviewed a serious name on campus!
The annual retail event – the Internet Retailer Conference & Exhibition (IRCE) – is almost underway. We caught up with dotmailer client and featured speaker, Nicole Gardner, Dormify’s Chief Operating Officer, to talk about her presentation and what…
The LSE Group recognizes dotmailer for its contribution to the UK economy
We’re thrilled to be included in the London Stock Exchange Group’s report of Britain’s 1000 inspiring companies. The fourth edition of this report is a celebration of the UK’s fastest-growing and most dynamic small and medium sized…
5 ecommerce automation programs that make email an essential marketing channel for retailers
Customer relationships are like any relationship – you need to put in the effort to make them work. After the initial excitement of meeting, it’s important to keep letting them know you care and are there for…
An interview with the author of Hitting the Mark 2017
Hitting the Mark 2017, our biggest and best email marketing benchmark report to date, is hot off the press! An in-depth analysis of 100 retail brands’ email practice, this report is the go-to for marketers looking to…
Switching ESP? Get ready with our one-stop migration checklist
No matter the scale of your business and the volume of data you handle, it’s always best practice to get your tech team involved early on. You can work with them to map out your current data…
Faster, smarter email marketing for APAC customers
Another exciting landmark in dotmailer’s APAC expansion sees the launch of our brand-new data centre in Australia. As well as enhancing performance, the new instance of the platform also offers enhanced security and privacy, thanks to the combination…
Beauty brand Charlotte Tilbury applies a flawless approach to driving offline customers online
The global financial crash had a somewhat significant effect on the fate of these iconic and beloved brands but, in truth, the deep-rooted problem was that they’d simply failed to keep up with evolving consumer habits. Around…
Average email reading time increases
Last Friday, I sat in on our Key Accounts team’s weekly meeting to talk tactics, bust myths, and swap embarrassing first email accounts. Top of the agenda: email engagements – specifically the recorded 7% rise in average reading time.…
The FT names the dotdigital Group as a driving force behind the European economy
We’re delighted to have made an appearance in the Financial Times’ inaugural report of Europe’s 1,000 fastest-growing companies. More than 50,000 organizations were evaluated, in conjunction with Statista, with those featured in the top 1,000 achieving the…
Treat Me: the Paperchase card that keeps on giving
Paperchase’s strong presence on the British high street places the brand in an enviable position to harness the potential of omnichannel retail. And it has done just that with its Treat Me loyalty program, which was launched…
