What is Fluid Marketing?
A new approach to marketing that reaches your customers at all stages of the funnel, with agile and adaptive strategies across all digital channels.
Why digital marketing needs a new approach
Online customers can take so many different paths to purchase, making it almost impossible to determine which is the most effective for marketers to follow to efficiently allocate marketing budgets.
The customer engagement journey therefore needs to be agile, reacting rapidly to the unpredictability of online behaviour.
Web Profits has matched this disruption with Fluid Marketing as a full service offering. We easily move with customers across digital channels and invest where it’s relevant to drive sales success.
What we can do for you
There is no correct singular approach for every business. As a full service digital agency, we have expertise across the full range of digital marketing channels to be able to offer a comprehensive solution for every client.
- Online Advertising
- Conversion Rate Optimisation
- Search Engine Optimisation
- Content Marketing
- Social Media
- Design & Development
- Email Marketing
-
Shopping
Ads -
Lead
Magnets -
Remarketing
- Social Media
-
Content
Promotion -
Email
Sequences - Email Marketing
-
Sales
Funnels -
Search
Ads -
Banner
Ads - Conversion Rate Optimisation
-
Landing
Pages
-
Surveying
-
Heatmap
Analysis - Search Engine Optimisation
-
Sales Copy
-
A/b Testing
- Design & Development
- Landing
Pages - Online Advertising
-
User
Experience
-
Content
Marketing -
Copywriting
-
Link
Building - Social Media
- Content Marketing
-
Content
Promotion - Online Advertising
- Sales Copy
-
Keyword
Research -
On-site
Optimisation
- Email Marketing
- Content
Marketing - Copywriting
- Social Media
- Search Engine Optimisation
- Link
Building - Content
Promotion -
Content
Creation - Lead
Magnets
-
Influencer
Marketing -
Viral
Competitions - Email Marketing
- Remarketing
- Content Marketing
- Link
Building - Content
Promotion - Search Engine Optimisation
-
Community
Management -
Social media
ads
- User
Experience -
Website
Design - Content Marketing
- Content
Creation -
Email
Design -
CRM
Integration - Banner
Ads - Online Advertising
- Landing
Pages - Conversion Rate Optimisation
- Lead
Magnets - Email
Sequences - Content Marketing
- Content
Marketing -
Automation
- Viral
Competitions - Design & Development
- Email
Design - Sales
Funnels - Online Advertising
Meet the team
Our experienced team constantly innovates staying ahead of new trends and growth-hacking our customer’s way to success. With skills and experience spanning a range of industries - they’re ready to take on your marketing challenge today.
Paul Sprokkreeff
Managing Director
Alex Cleanthous
Chief Innovation Officer
Katherine Chalhoub
Head of Social
Duncan Jones
Head of CRO
Catherine Dix
Head of Content Marketing + SEO
Luke Stronach
Sales Director
Case study Australian Ethical
Australian Ethical came to Web Profits wanting to significantly increase the conversions they were generating from their website, a conversion in this case being a signing up and switching their super then and there - a much more difficult conversion to generate than a lead.
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Beating their goal by 66.4% Over 6,500 super signup -
Super Funds increased by 32.2% from $787.7m to $1,041m -
Email Database increased by 322% over 30,000 prospects -
Facebook Fans increased by 35,573 now over 90,985
To build their marketing strategy from virtually the ground up we recommended our Fluid Marketing approach and assigned a team with an expert in each area of digital marketing to their campaign. Through the year we tested and utilised a huge range of tactics and managed to exceed their goals and grow their monthly super signups by 255%.
To see the full case study go to: https://www.webprofits.com.au/blog/ae-cs/
These companies already use our winning strategies
We want to showcase your logo amongst these successful clients
