Data & Measurement

Data and analytics illustrate how consumers experience your brand across platforms. Understand how to gather audience insights and drive growth using a value-led approach to measurement.

Three ways travel marketers can fine-tune their measurement strategy

Article Aug 2017

How L’Oréal, a century-old company, uses experimentation to succeed in the digital age

Interview Aug 2017

Why We Overhauled Our Measurement Strategy and Embraced Customer Lifetime Value

Perspective Jul 2017

The Industry Needs a More Complete Picture of Mobile Ad Viewability

Perspective Jun 2017

Marketing Meets Science: How to Set Your Team Up for Success in a Data-first World

Perspective Jun 2017

Ignite Growth by Rallying Your Organization Around a Customer-First Mindset

Interview Jun 2017

Better Together: Why Integrating Data Strategy, Teams, and Technology Leads to Marketing Success

Article Jun 2017