Programmatic Advertising

Programmatic buying isn't just efficient—it leads to more sophisticated and targeted campaigns. Get the latest research and case studies on real-time bidding and data-driven creative.

A Brand Marketer’s Guide to Programmatic

Collection

An Inside Look at Google's Marketing Goals and Media Strategy

Tutorial Jan 2017

Mobile Ads Need an Update. Programmatic Native Could Be the Answer.

Tutorial Sep 2016

How Marketers Can Use Real-Time Ads to Get More Out of Existing Investments

Case Study Dec 2016

Why Brand Marketing Needs a New Formula

Perspective Nov 2016

'NBA on TNT' Takes a Creative Programmatic Approach to Reaching Millions of Fans

Case Study Feb 2017

Programmatic Helps Brands Make the Most of Micro-Moments

Perspective Sep 2015