The Modern Supply Side Platform
All-in-one native advertising software for publishers, app developers and advertisers.
Request a DemoManage all forms of monetization, from direct sales to third-party programmatic demand with the SSP built for native advertising.
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SFP enables publishers to capture content marketing budgets where traditional, banner-based SSPs can’t. With analytics that measure engagement and attention, publishers can optimize native ad placements to maximize revenue.
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A Full-Stack Solution
You don’t have to homebrew your own native advertising software. With SFP, there’s a better way: Publishers can easily manage and execute full-stack native advertising strategies in the same way that they monetize banner ads.
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Access Programmatic Demand
With SFP, publishers can supplement their direct sales pipeline with programmatic demand from the Sharethrough Exchange, the largest supplier of native ads.
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Sharethrough for Advertisers
Perfect native ads for any marketing strategy. The top 50 AdAge Megabrands use SAM to promote their content marketing.
With Sharethrough for Advertisers, marketers have access to the best native ad products, inventory and expertise in the industry. Sharethrough can help advertisers translate any marketing goal into an effective native media strategy.
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Why Native Ads?
Native ads tap into the whole brain, delivering more focus, time and impact than banner ads.
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Sharethrough’s Unified Auction Revolutionizes SFP For Native’s Next Chapter
Plug-and-play header wrapper technology and a standard mediation waterfall, inside one simple and intuitive interface.
SFP Unified Auction Announcement