PayPanther tested between a short and long version of their pricing and signup page. The longer page, in...
Thomas Pink tested adding a shirt finder navigation tool on their homepage. The test was run on 136k...
PriceCharting.com tested the CTA and accompanying text on its product pages. This increased conversions by...
UnderstandQuran.com added a 30-day money back guarantee icon on its product sign-up page. This increased...
Inside Buzz de-cluttered its homepage and focused visitor attention on one primary goal to improve...
See how Underwater Audio guided visitor behavior with improved visual hierarchy and increased their online...
Tinkoff Bank increased credit card sign-ups on its website, by following a methodological approach to...
TheHOTH, an SEO company, tested a minimal homepage against their original homepage. This increased their...
Empire Flippers changed CTA button text on their sidebar and increased clicks clickthrough rate by 33.10%
Movexa added *one* word to their headline for better clarity, which increased their sales by 89.97%
Beamax, a Belgium based company, known for manufacturing and distributing projection screens conducted a...
The Korean car maker Hyundai used Visual Website Optimizer to try different elements on their page. The...
SixPackAbsExcercises.com did a series of A/B tests whereby it increased conversion rate by as much as 46%....
Awayfind wanted to test a more cleaner and succinct text copy on their homepage. They created a simple test...
Ecofoil homepage was rich on products but the help section was below the fold where users had to scroll...
Mobal is an online ecommerce retailer which sells international cell phones. When they A/B tested a new...
Squeeze pages are special type of landing pages which try to collect email address of a visitor by...
Horloges.nl wanted to use less space to convey more information. To achieve this, they reduced the size of...
See how UKToolCentre removed a filter from its product page to put more focus on the goods being sold and...
Slideshop.com, an eCommerce site selling powerpoint slides, conducted an A/B test where they introduced a...
GetResponse wanted to test if adding a Free Trial button on the home page will influence the number of...
Check out how Bag Servant utilized the trust badge they were honored with, to see a 72.05% increase in...
How VVAA, a Dutch healthcare professionals' association, improved its conversion rate by 7.8% by simply...
Specific copywriting inspired visitors to take action and increased opt-in sign-ups for the Famous in Five...
Loft Resumes conducted several usability tests and a product/market fit survey before they revamped their...
JellyTelly removed their navigation bar, search box along with a few other links for a focused homepage...
Social proof, reciprocity, or Scarcity? Which variation do you think won the case for Betfair?
See how credibility of reviews posted on a website can make a difference. Trust Pilot widget increases...
See how the altered value proposition and using it in the headline send 9.6% more visitors to our pricing...
Two versions of a landing page were tested against each other. You'll be surprised which one resulted in...
Polish eCommerce store Taloon.com removed social sharing buttons from their product pages. This increased...
Harvard Business Services A/B tested the navigation bar on their homepage. This change increased their...
Hotel Institute Montreux added testimonials to their lead generation page. This led to a 50% increase in...
Good design is good business, as Thomas J Watson so succinctly put. Naturally then, the problem of business...
BizzTravel changed the navigation of their website to closely follow visitors' information needs and...
Imsider.ru changed their landing page headline to one that promised to save time. This increased leads...
Sometimes choosing the relevant image might not be enough. This case study will tell you why.
Replacing image slider with a headline marked an estimated increase of $90,000 per year.
Flying Scot Parking Services had a form page with 18 form fields. Their agency reduced it to 6 form fields...
Six Pack Abs Exercises conducted an A/B test where they tested between two price points and the test...
Designboost A/B tested between a long and a short landing page, and found out that if something is being...
Kaya Skin Clinic ran multiple tests on a landing page focusing the Call To Action in each iteration to...
One simple change in a Call to Action text increased click through rates by 161%. Key outcome was that it...
Server Density A/B tested between per unit and packaged pricing plans. The winning plan reduced free...
We were looking for enginners / designers to join us, but weren't getting enough people to see our Careers...
Artsy Editor is a premium WordPress WYSIWYG editor made for bloggers and developers. Their homepage...
AssessmentDay is a leading supplier of practice aptitude tests to graduates and job seekers. They made a...
UK's largest graduate jobs website, wikijob.co.uk increased its sales by 34% by adding testimonials on...
Being an A/B testing company, we do A/B test a lot on our website as well. We did an A/B test where we...
AquaSoft redesigned their sales page by giving it a modern, clean look. They also added trust building...
Usually A/B testing is limited to web pages but the folks at InvisibleHand did an interesting A/B test...
Every page on your website should have a purpose, and users should be encouraged to achieve the conversion...
Device Magic A/B tested existing version of their homepage (which had a video) against a new version which...
This A/B testing case study shows how changing the Call to Action button copy can lead to increase in leads...
See how the Dutch travel agency Djoser increased bookings by 33% through continuous conversion rate...
Lyyti.com, an event management software company, redesigned their pricing page. This change increased...
Dutch biking store FietsPunt.nl added a customer testimonial widget on its product pages. This increased...
Corcentric tested between the CTA copies "Get a Demo" (control) and "Free Demo" (variation) on their...
Manna, an eCommerce store, added certificates and payment options on their product pages. This change...
Check out how Acuity Scheduling tested their Freemium Business Model Against the 14-day Free Trial to...
Removing the “Buy Now” button increased free downloads of Scanitto Pro by 29.75% with 97% statistical...
Workzone changed testimonials from colored to black and white on their lead generation page. This increased...
Pcmbtoday.com changed their call-to-action text from 'Add this to my cart' to 'Buy now' which increased...
MoneYou, an online seller of financial products, cleared up the information on its Savings Account landing...
In this case study, ezlandlordforms.com A/B tested between sending their visitors to free forms and to paid...
TheSolutionForDiabetes.com added a reassuring line about respecting the privacy of visitors on its landing...
Arlington Plastics did a thorough background research and changed the introductory paragraph on its...
Majestic Wines revamped their webpage design and increased online enquiries for their Wedding services by 201%
ICouponBlog, a site that gives discount coupons to its visitors, were surprised to see that on removal of a...
GSM.nl, a Netherlands based eCommerce store, tested different variations of Buy Now buttons. They found out...
You Need A Budget makes easy-to-use personal financial management software. They split tested their product...
ReplaceDirect, a Dutch e-commerce site, tested a variation of their checkout page which reduced the cart...
House of Kids (an eCommerce store) tested the presence of a trust badge called eMark. This badge certifies...
Our customer, ABNRegistrations.com did multiple tests on their website to increase the conversions by 25%....
Trinity Insight, a Visual Website Optimizer customer made a test for their client, Taylor Gifts which...
In two separate A/B tests, it was found out that human face photos doubled the conversion rate on a...
WriteWork.com increased its sales by 50% and doubled conversions by A/B testing a radically new design....
Slideshop.com, an eCommerce site selling powerpoint slides, conducted an A/B test on checkout page to...
Scandinavian Outdoor Store, a Finnish eCommerce retailer, tested a variation of their headline where they...
UsabilityWeb.nl, an online Dutch magazine on UX used Visual Website Optimizer to optimize clickthroughs on...
SafeSoft is a provider of customer contact center solutions. They A/B tested a price display image next to...
One of our customers, Ez Texting, found that putting a live chat widget helped increase their signups by...
Tom's Planner A/B tested between their original homepage and a variation with a sign-up form on the page....
Casa Mineira tested between 2 versions of the search box. The variation which had search box with drop-down...
An eCommerce website split tested between their mobile website and desktop website for users coming from...
VenueSphere a/b tested the sub-headline on their homepage. The copy on variation was assuring and had the...
Czc.cz tested adding customer reviews, from a popular price comparison site Heureka, on their product...
For every research that claims the smooth clean-cut look is more desirable among women, there are two...
WhoAcceptsAmex.com performed an A/B test on their website which compared different font-sizes of the text....
Replacing image with video led to 12.62% increase in conversions for growyourowngroceries.com
A Dutch online service that sells gift vouchers reduced the number of CTAs and links on its landing page....
Makelaarsland.nl, a Dutch brokerage firm, replaced the photo of an employee with a more visually reassuring...
NuFace added a banner indicating free shipping if the order value goes above $75. This tactic increased...
Express Watches wanted to remove a customer doubt that the watches sold on the website were fakes. They did...
Yuppiechef wanted to increase the rate of signups (conversion goal) generated from the landing page on...
See how Paperstone turned their lost variation into a winner and increased their revenue and average order...
"Go ahead" or "More information"? Which one of the two buttons texts do you think increased the...
Even the best practices didn’t work for Compare Courses. Their variation revealed a decrease of 0.2%,...
See how the Czech Republic's second largest internet retailer A/B tested product images to increase sales...
nameOn.se had 9 CTAs on their checkout page. Removing the unnecessary CTAs increased conversions by 11.40%
This online store added changed the location of descriptive text on their checkout page, leading to a...
Online gardening store Bakker performed an A/B test on its information pages. Adding a banner displaying...
Overtoom added three key pieces of information near their Add-to-Cart button that increased conversions by 24%
BaseKit allows you to quickly create, host and manage your own website in 100% W3C-compliant HTML. They...
Underwater Audio worked on their design and copy to provide better clarity to the offer, which increased...
AMD increased social sharing of its Support page by 3600% by simply changing the location of ShareThis icons.
Soocial tested multiple variations of their sign up button in order to increase clickthroughs to the...
Ever wondered how much impact can a single button have on your overall sales? For RIPT Apparel a single...
In a classic case of getting insights on target market, this startup tested its positioning and...
The Social Man split tested call-to-action button on their landing page: one said 'Watch the video', while...
Do best practices really work? This case study shows how incorporating some of the best practices can take...
A/B test cases are excellent reference material. Award winning A/B test cases are even more so. Learn...
The truck driver training academy A/B tested the stock image on their landing page with the image of a real...
Bionic Gloves, an eCommerce company, A/B tested promo code on their shopping cart page. The test resulted...
Drukwerkdeal tested removing cross-selling offers from their product pages. The test was run for 2 weeks...
Muc-Off, an eCommerce website reduced content on their category page. This change increased their sales by...
Provident Resorts performed a multivariate test on their which increased the clickthrough rate of their CTA...
Dachfenster-rollo.de a/b tested three variations of design on one of their pages. The winning variation...
Here's a crash course on successful A/B testing, from Jagex. They ran 5 tests using VWO to improve...
Customer testimonials are an important credibility factor on websites. Read on to know how a real estate...
Horizontal menu or vertical menu? Which one do you think improved conversions in this navigation A/B test....
Office supplies store Paperstone.co.uk provided price comparison information on its eCommerce product...
MedienReich put its most important information on its homepage and increased engagement by 40.87%
Billund Airport changed the text on a call-to-action button to better communicate what the airport...
See how a simple and thoughtful increase in font size of the discounted price increased conversion rate for...
Web hosting provider Meebox A/B tested discount information on their pricing page and the winning version...
LKR Social Media tried a new version of their primary headline telling visitors that it's the only...
Blivakker reduced 3 form fields and increased customer registrations through a lead generation form by a...
FreestyleXtreme's customers requested the addition of product information. But it didn't work out for them....
Body Ecology dared to question the eCommerce standard practice of using a drop-down to improve its website...
Consolidated Label A/B tested a new design with a prominent call to action button on their test page which...
SmileyCookie is a niche eCommerce store that sells cookies online. They implemented a next day shipping...
Understanding your audience can make all the difference in your conversions. Check out how Uncommon...
Buyakilt wanted to test if adding a product filter will have any positive impact on conversions. The...
Generally, you should allow visitors multiple ways to login or connect with a website, but this A/B test...
See how freight brokers OpenMile redesigned their landing page masthead to increase lead generation rate by...
Danish theater Aarus Teater changed its link text from 'Buy Ticket' to 'Buy Tickets' on the homepage. This...
PDFProducer is a software used for converting text files into PDF files. On the download page, different...
Vendio, an Alibaba.com company, used Visual Website Optimizer to do an A/B test on their signup landing...
Medalia Art (a Caribbean and Haitian online art shop) tested the layout and location of a promotional...
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VWO does [A/B Testing] so disruptively, embarrassingly better than Google does that it puts a smile on my face.