Rakuten Marketing | The Global Leader in Integrated Marketing Solutions

Empowering Marketers

to Engage & Influence

Data-Driven Integrated Marketing Solutions

Affiliate

Expand your reach through our premium global network. Bolstered by data intelligence and a commitment to transparency, our intuitive products make affiliate marketing a highly profitable marketing strategy that engages consumers in moments of discovery and drives incremental revenue for your brand.

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Display

Acquire new audiences and maximize revenue with cross-device audience acquisition and advanced retargeting. We engage consumers with data-driven ads across screens and channels. Our personalized ads influence consumers to purchase, and we provide insights into which strategies are most effective to further optimize your display program.

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Search

Industry expertise, combined with unique data, ensure your brand is present when consumers are searching online. Acquire new customers and influence repeat purchases with paid search and product listing ads. Transparency into integrated marketing insights allows us to continually refine your search marketing strategy for optimal performance.

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Integrated marketing solutions engage and influence consumers, empowering marketers for success.

Unparalleled Service

A commitment to excellence from industry experts whose singular focus is client success.
Optimal Performance

Proven incremental revenue across channels and devices for optimal campaign-level & integrated marketing performance.
Actionable Insights

Transparency into campaign performance across the consumer journey enables continual refinement of your digital marketing strategy.

Unparalleled Service
A commitment to excellence from industry experts whose singular focus is client success.
Optimal Performance
Proven incremental revenue across channels and devices for optimal campaign-level & integrated marketing performance.
Actionable Insights
Transparency into campaign performance across the consumer journey enables continual refinement of your digital marketing strategy.

Rakuten Marketing & Lacoste

70% higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

12% higher AOV
70% higher ROI

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

Rakuten Marketing & AHAVA

58% increase in orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

Triple-digit revenue growth each successive year
58% increase in orders YoY

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA

Rakuten Marketing & Cariloha

68% of revenue influenced

To drive engagement and retention with their increasing site traffic, niche retailer Cariloha leveraged display retargeting strategies across traditional and Facebook inventory to drive sales of its bamboo fabric products.

50% increase in revenue from returning site visitors
68% of total revenue influenced by retargeting

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, Cariloha Executive VP/Marketing

Rakuten Marketing & PacSun

57% increased conversion rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

78% increase in ROI
16% decrease in cost-per-click (CPC)
57% increase in conversion rate

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

The Rakuten Ecosystem

Rakuten, Inc.

6th Largest

Internet Services Provider
Global Company

10,000+

Employees
Membership Worldwide

1.1 Billion

Consumers
Members In

230+

Countries

Rakuten Marketing is built on a legacy of empowerment through its relationship with Rakuten, Inc.

We leverage the power of Rakuten ecosystem data to identify audiences, optimize media buying, personalize ad experiences and maximize incremental revenue for our clients. Our global presence allows us to engage and influence consumers worldwide.

Trusted by Global Brands