*What's New in the Google Analytics User Interface?"
#measure #analytics

"If you have been in Google Analytics lately, then you’ve noticed that the dashboard is a little different. Google updated the layout starting in April 2017, slowly rolling it out to accounts. The first item that you’ll notice is the new “Home” button at the top of your screen. That’s, however, not the only changes."

Alison Wagonfeld, vice president of marketing at Google Cloud, shares three strategies to successfully integrate data, analytics, and machine learning for higher marketing productivity. https://goo.gl/bptZCS

Read the interview between Google Director of Performance Marketing Matt Lawson and Google VP of U.S. Sales Retail & Telecom John McAteer as they discuss how brands are working to deliver truly integrated experiences: https://goo.gl/PMaUmH

With Google Optimize 360, Sigma Sport increased its e-commerce conversion rate by 32% to drive more visitors to its products carousel. Discover how site personalization can help you increase revenue: https://goo.gl/AHpwBm

Putting data-driven insights over gut reactions is a priority for leading marketing executives. Discover more insights from the recent Econsultancy research in partnership with Google to help you optimize your data and analytics strategy: https://goo.gl/h6kU1k #optimize

Introducing 37 new languages for Google Optimize
Wish Optimize spoke your language? With 37 new languages available in Optimize, test and deliver better website experiences in the language of your choice. Here’s how: https://goo.gl/pVkiEZ

New Data Studio Data Control
We’ve made it dramatically easier to view your Google Analytics data in Data Studio. See the new Data Control in action: https://goo.gl/PkcXCn #measure

10 Google Analytics Events Goals You Need to Set
#analytics #measure

"There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by tapping into the “goals” feature?"

Google Analytics: What to Measure and Where Visitors Go
#measure #analytics

"Assuming you’ve correctly set up Google Analytics on your website — including goal tracking — This article covers three exercises that will help you appreciate Google Analytics, measure your existing website, analyze the data, and make informed improvements."