Optimizely X Plans
Find the right product and plan for your business, or test it out free for 30 days.
Web Experimentation
Standard
The starter A/B and multivariate testing plan with the essentials you need right out of the box.
- A/B testing
- Multivariate testing
- Basic audience targeting and segmentation
- Out of the box analytics and heatmap integrations
Professional
The plan for teams that need to take their A/B testing to the next level.
Everything in Standard, plus:
- Funnel testing
- Advanced audience targeting
- Custom results segmentation
- Report annotations
- User-based roles & permissions
Premium
The complete A/B and multivariate testing plan.
Everything in Professional, plus:
- Geotargeting (location)
- Time of day targeting
- IP address targeting
- Third-party data targeting
- Unlimited collaborators
- Enhanced security controls
Call us: 1-800-252-9480
Contact SalesExplore Web Experimentation Features
Create & Launch Experiments
Bring your ideas to life quickly and start making decisions with actionable data.
A/B Tests
Compare two or more versions of a webpage or app against each other to determine which one performs better using data and statistics.Multivariate Tests
Determine which combination of variations performs the best out of all of the possible combinations.Mobile developer tools
Optimize code-level variables and roll out new features on iOS and Android without waiting for your developers or app store review.Visual Editor
Make changes to your site or mobile app without needing to code.Preview Mode
Preview your experiment before running it live on your site or app.Conditional Activation
Activate an experiment on a page dynamically after the page has finished loading.Multi-page (funnel) Tests
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.Cross-browser Testing
Preview your experiments across 18 browsers at once.Experiment Scheduler
Schedule your experiments in advance.Project JavaScript
Insert custom JavaScript that runs before the Optimizely snippet, without having to deploy manual changes to your site’s code.Discover Visitor Insights
Learn more about the visitors that connect with you on your websites.
Source type
Segment results between Direct, Referral, and Search.Browser type
Segment results by browser type.Campaign
Segment results by visitors with the parameter utm_campaign.Device type
Segment results by device type (mobile vs. desktop).Custom segmentation
Segment your results by any Audience or Dimension.Custom Reports
Create and share reusable reports highlighting the specific metrics that matter to your business.Report Annotations
Add notes directly onto your experiment results, to provide a complete picture of the internal and external factors that might play a role.Target Optimized Experiences
Focus on your highest value visitors.
Referrer URL
Add visitors to your experiment based on the referrer website the visitor is coming from (Google, Facebook, etc.).Query Parameter
Add visitors to your experiment based on whether they come to your page using a URL that contains a certain query parameter.Traffic Source
Add visitors to your experiment based on the referrer (campaign, search, referral, or direct).Language
Add visitors to your experiment based on the preferred language choice that they set in their browser.Ad Campaign
Add visitors to your experiment based on specific utm_campaign parameters.New vs. Returning visitors
Add visitors to your experiment based on whether they are a new or returning visitor.Custom Event
Add visitors to your experiment based on whether the visitor has triggered a custom event goal in Optimizely.Custom JavaScript
Add visitors to your experiment based on your own JavaScript condition that must be matched by a visitor.Custom Dimensions
Add visitors to your experiments based on a JavaScript API call.Cookies
Add visitors to your experiment based on whether they have a certain cookie, or whether the cookie is set to a certain value.Custom Tags
Add visitors to your experiment based on custom information you have about a page (ex. the page category) or a visitor (ex. their pricing plan).Time of Day
Add visitors to your experiment based on a specific day and/or time they visit.Geotargeting
Add visitors to your experiment based on their city, country, state, or region.IP Address
Add visitors to your experiment based on their IP address range.Third Party Data Audience
Add visitors to your experiment based on audiences created from third party data integrations.Integrate Data Across Platforms
Seamlessly integrate with the tools you already use.
API Access
Optimizely's REST API lets you create and manage Optimizely projects and experiments -- and analyze results -- from other applications. Examples include: managing Optimizely projects from an internal system, use Optimizely to A/B test headlines from within Wordpress, or pulling results data into an internal dashboard or results widget. Learn More.Plan Specific Integrations
To see plan specific integrations click here.Data Export
Access your Optimizely event data programmatically.Security and Administrative Control
Empower your team with a platform trusted by thousands of organizations around the world.
Multi Account Login
Log-in to multiple Optimizely accounts and seamlessly switch between them.Experiment Change History
View who makes changes and when to experiments and account permissions.2-Step Verification
Increase the security of your Optimizely account by adding a second level of authentication when signing in.User-Based Roles and Permissions
Assign different roles (Administrators, Project Owners, Editors, and Viewers) to each person on the team using Optimizely.Admin 2-Step Verification
Account administrators can enforce 2-step verification across all collaborators on an account.Detailed Change History
Review an audit trail of what changes were made to your experiments.Single Sign-on
Increase the security of your account by logging into Optimizely using your existing corporate credentials.Number of Collaborators
The number of users that can be added to an Optimizely account.10
20
20+
Platform Features
Industry-leading capabilities at the core of the Optimizely platform.
One-line implementation
A small snippet of JavaScript on the web and SDK for iOS and Android.Stats Engine
A new approach to experience optimization that aligns statistics with the way businesses actually run experiments.CDN Balancing
Balances two CDNs (Akamai and EdgeCast) to achieve the fastest snippet response time.Support
World-class support resources available at your fingertips.
Community
A thriving community where experimenters unite, explore, and optimize together.Knowledge Base
Search and browse for answers and documentation.Academy
Grow your optimization skills with educational courses and certifications.Online Tickets
Get your questions answered by submitting a ticket to our Technical Support Engineers.Phone Support
Get your questions answered by talking to our Technical Support Engineers.Enterprise Onboarding
Platform training to get you started quickly and strategic consulting to help you execute and advance your optimization program.Web Personalization
Web Personalization
Deliver targeted content and experiences in real time. Bring together what you know about your customers and your most successful experiments to deliver personalized customer experiences with measurable improvements to your bottom line.
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Web Recommendations
Web Recommendations
Automatically add product, category, and content recommendations to any website. Leverage machine learning to continuously improve your recommendations to deliver hands-off ROI. Experiment on algorithms, placement, and presentation to understand the best way to engage your customers.
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Full Stack
Full Stack
Empower your developers to experiment everywhere. By running experiments in any application, you can iterate on search algorithms, launch new features confidently, and learn the best way to build product experiences for your customers.
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Mobile
Mobile
Engage customers where they are, regardless of device by running experiments on apps built on iOS and Android. Instantly roll out new features without waiting for App Store or Google Play review.
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OTT
OTT
Deliver great over-the-top TV experiences by running experiments in any application built for tvOS or Android, such as navigation, app layout, site design, featured content or integrated message testing.
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Frequently Asked Questions
What products are included in the Optimizely X Free Trial?
Optimizely X Web Experimentation, Full Stack, and Mobile are included in the Optimizely X Free Trial.
How long is the free trial?
The Optimizely free trial is 30 days long.
Do I need a credit card to sign up for a free trial?
No.
What happens at the end of the free trial?
If you’ve signed up for a plan before your free trial ends, your account and any experiments you have running will continue uninterrupted.
If you haven’t signed up for a plan by the end of your free trial, you may still log into your free trial account, but all experiments will be paused until you sign up for a plan.
How do I sign up for a plan before, during, or after the free trial?
Select one of our plans above. We’ll be in touch right away to determine pricing and help you choose the right plan for your business.
I’m an Optimizely customer. Can I sign up for a free trial?
The free trial is only available to new Optimizely customers.
I’m an Optimizely customer and don’t see my plan here. Where can I learn more about my plan?
Please reach out to your customer success manager or learn more about our legacy plans here.
How are monthly unique visitors counted?
Monthly unique visitors are counted by adding the number of unique visitors in an experiment on the web to the number of monthly active users in an experiment on a mobile app. You can distribute the unique visitor allocation however you like.
What will I need to install on my website or in my mobile app?
Implementation for the web takes one line of JavaScript on every page you want to optimize. On mobile, a similar one-time SDK implementation is all that's required to start running experiments.
Does Optimizely offer nonprofit pricing?
Yes. Visit Optimizely for non-profits for more information.
I have more questions. Where can I find answers?
Check out our Knowledge Base for questions about how Optimizely works on your website or mobile app. If you have questions about an enterprise plan, select one of our plans above. We’ll be in touch right away to help you choose the right plan for your business.