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Digiday
@
Digiday
New York
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Authority, insight and honesty on digital media and marketing.
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65.410
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190
Folge ich
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159.098
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Digiday
@Digiday
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22 Min. |
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On its pivot to paid, German publisher Spiegel is taking an approach that’s somewhere between a paywall and a metered system. trib.al/cKAQV1L
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Digiday
@Digiday
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47 Min. |
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For our upcoming issue of Digiday Magazine, we made a list of 50 people who are improving publisher-platform relations, taking control of their companies’ media spending, evangelizing for diversity and more. Meet our Changemakers: trib.al/vIQHVfJ
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Digiday
@Digiday
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1 Std. |
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The idea behind Club Monaco's pop-ups is to offer people not just new products, but personalized experiences. trib.al/MFPtUho
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Digiday
@Digiday
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2 Std. |
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Tastemade's Oren Katzeff: "When we look at building each 30-minute block, there really is a ton of flexibility we can have within there." trib.al/YklaGrp
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Digiday
@Digiday
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2 Std. |
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ICYMI: "He who controls the money controls the creative. And if you’re not the network funding the show, the next best thing is to be the lead producer." trib.al/TgKX7JZ
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Digiday
@Digiday
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3 Std. |
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Visa is the latest advertiser to rethink how it works with its agencies. trib.al/PXlkw1u
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Digiday
@Digiday
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3 Std. |
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"The reality on YouTube is it takes a lot of time, effort, energy and content to build any scale for a channel. It doesn’t just happen overnight." trib.al/6HzLTIs
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Digiday
@Digiday
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4 Std. |
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German publisher Spiegel is taking an approach that’s somewhere between a paywall and a metered system. trib.al/UtIrCoQ
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Digiday
@Digiday
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4 Std. |
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ICYMI: Just over half of publishers in a Digiday survey said at least 75 percent of their commerce revenue comes from affiliate sales. (For Digiday+ members) trib.al/yYay1JP
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Digiday
@Digiday
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5 Std. |
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Digiday's Changemakers list spotlights people who are busy creating the future of media and marketing. trib.al/JuxVI44
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Digiday
@Digiday
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5 Std. |
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At a time when traditional agency models feel irrelevant, what The Wonderful Co. has done with its in-house agency seems downright prescient. trib.al/hUBMFsN
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Digiday
@Digiday
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6 Std. |
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Until YouTube begins selling ads for its digital TV service later this year, digital networks like The Young Turks and Tastemade can handle ad sales for their channels. trib.al/E50Uw51
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Digiday
@Digiday
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6 Std. |
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Each of Club Monaco's pop-up shops lasts for three to four months and sells products from small companies not typically found in Club Monaco stores, like Mexican perfumery Coqui Coqui. trib.al/2FZQGTJ
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Digiday
@Digiday
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7 Std. |
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ICYMI: Companies are experimenting with animated stickers for people to place over their Instagram Stories and Snaps. trib.al/meD8gN7
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Digiday
@Digiday
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7 Std. |
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Visa’s marketers are asking for its World Cup sponsorship campaigns to deliver against global business priorities instead of awareness alone. trib.al/CNitEb9
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Digiday
@Digiday
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8 Std. |
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In the U.K., YouTube’s “Training Days” has aired since the beginning of May and is making the case that longer-form football content drives views. trib.al/atscKNl
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Digiday
@Digiday
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8 Std. |
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Spiegel Online's Jesper Doub: "For the last 23 years, the ad business has been great, but if we want to take it to the next level, we must come up with the next model." trib.al/ABiFQUd
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Digiday
@Digiday
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9 Std. |
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ICYMI: "Twitter has been a breath of fresh air in that they do want to work with you more than Facebook." trib.al/9PyOmzv
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Digiday
@Digiday
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9 Std. |
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A few themes dominated Digiday's 2018 Changemakers list, including the battle against tech giants’ dominance of online advertising, solving the mystery shrouding where ad dollars are spent and putting a spotlight on bad workplace culture. trib.al/EMfOhfB
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Digiday
@Digiday
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10 Std. |
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Wonderful Agency's Darren Moran: "The reason I came here was so I can walk two doors down, and talk to the head of media and make something happen." trib.al/qP6OOu5
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