Guidelines and Resources
Get details on design, app review, and marketing criteria, with best practices, case studies, and more.
Videos
- Responding to Reviews
- App Store Product Page
- Managing a Community
- Building a Business in the Kids Category
- Marketing a Game at Launch
- Creating a Great Commerce Experience
- Using the Paid Business Model
- Bringing CARROT Weather to Apple Watch
- Building a Brand on Social Media
- Localizing Evernote for Japan
- Releasing App Updates
Articles
- Analytics
- App Bundles
- App Pre-Orders
- App Previews
- App Previews for AR Apps
- App Store Product Page Optimization
- App Store Search Optimization
- App Updates
- Auto-Renewable Subscriptions
- Build Apps for the World
- Business Models
- Categories
- Common App Rejections
- Custom Apps for Business
- Developer Insight: 3 Minute Games
- Developer Insight: Evernote
- Developer Insight: Grailr
- Developer Insight: Houzz
- Developer Insight: Originator
- Developer Insight: Seriously
- Developer Insight: Smule
- Developer Insight: Super Evil Megacorp
- Developer Insight: WRKSHP
- Discovery on the App Store
- Distributing Apps in Volume
- Freemium Business Model
- In-App Purchase
- Onboarding: iOS Human Interface Guidelines
- Onboarding: macOS Human Interface Guidelines
- Onboarding: tvOS Human Interface Guidelines
- Parental Gates
- Promoting In-App Purchases
- Ratings, Reviews, and Responses
- Submitting iMessage Apps
- Submitting iOS Apps
- Submitting Mac Apps
- Submitting tvOS Apps
- Submitting watchOS Apps
- TestFlight Beta Testing
- The All-New Mac App Store
- User Acquisition Marketing with App Analytics