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Rocket Fuel to be acquired by Sizmek

Why Rocket Fuel?

You can get to the future faster by using predictive marketing to anticipate consumer wants and needs. Rocket Fuel’s Predictive Marketing Platform, built on a foundation of AI, will enable you to:

  • Delight more people in more places: add predictive capabilities to your media across brand and direct response advertising
  • Transform complexity into performance: Rocket Fuel only gets better when faced with complex consumer journeys and large volumes of high-velocity data
  • Achieve real results: centralize and activate data from digital and real-life signals to create consumer experiences that drive business growth

How is Predictive Marketing Different?

Predictive marketing gives you the power to deliver personalized, always-on, always-relevant experience to the consumer. When you predict and create these magic moments, you’ll be rewarded with higher levels of engagement and higher ROI.

Talk to real people instead of devices

Predictive organizations are customer-centric, not product- or device-centric. All transactions and devices tie back to a single identity by person or household.

Upgrade from static segments to modeled moments

Traditional marketing segments are rooted in historical data. Predictive businesses build models that include transactional moments for real-time accuracy and the power to anticipate and exceed customer expectations.

Use owned data for competitive differentiation

More and more, predictive brands use their first-party data to drive better marketing outcomes. They're doing this by unlocking latent insights from this proprietary data, and using these insights to increase innovation and improve decision making.

Enable brand moments throughout the consumer journey

Consumer journeys are becoming extremely complex, and predictive brands anticipate brand moments so they can be there when consumers want and need them most.

Evolve from data to decisions

Data management platforms must evolve into decision management platforms, with syndicated intelligence replacing syndicated data, thereby enabling one system's AI to talk to another system's AI.

What’s Driving the New Wave of Predictive Marketing?

Learn what’s driving the evolution of predictive marketing. Get the whitepapers, research and infographics that can help you perform at a higher level.

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See How Others are Winning with Predictive Marketing

Hear from the brands and agencies that trust Rocket Fuel’s Predictive Marketing Platform to anticipate the needs of their customers.  Learn how they drove higher engagement and better results.

Why do 96 of the Ad Age 100 Choose Rocket Fuel?

Over 1,500 of the world’s brands rely on Rocket Fuel to power digital marketing performance across display, mobile, video, and social media.

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Fuel Your Career

Interested in joining our expert team and collaborating on the next wave of marketing technology? Visit our Careers site to learn more.

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