GAIN CONFIDENCE WITH UNPARALLELED AD QUALITY
Brands are more concerned than ever about the publisher content next to their digital ads—and whether the impressions they’re paying for are actually viewable (and by humans). To ensure that these needs are being... Read More
DIGITAL MARKETERS, KNOW THYSELF
One of the things I find most interesting about working in digital advertising is that I’m a consumer of the very content I’m generating. My fragmented, even erratic digital existence is emblematic of today’s... Read More
HOW CRACKER BARREL ENGAGED CROSS-GENERATIONAL AUDIENCES ONLINE
Cracker Barrel is known as the “Old Country Store.” But it wanted a new, dynamic digital strategy to engage not only its existing Boomer customers, but grow their Millennial audience. Epsilon produced a quirky... Read More
HOW STAPLES MADE MORE HAPPEN WITH DIGITAL MARKETING
Staples sums up its customer experience in one phrase: “make more happen.” But fragmented tech solutions prevented them from finding and reaching their customers online. With a previous vendors’ match rate of just 40%,... Read More
HOW WE HELP PROTECT YOU FROM AD FRAUD
In December, an ad-fraud-prevention company discovered cybercriminals siphoning up to $5 million per day from US media companies. This operation, dubbed “Methbot,” is the single most profitable bot operation to date. Here’s how it... Read More