Advertising Option Icon Application

Advertising Option Icon Application

A prominent feature of the Self-Regulatory Program for Online Behavioral Advertising is the call for entities engaged in online behavioral advertising to clearly inform consumers about data collection and use practices through enhanced notice provided via an icon (illustrated below) or link.

Entities participating in the program may use the Advertising Option Icon and one of the approved wordings to represent adherence to the Self-Regulatory Principles for Online Behavioral Advertising (Self-Regulatory Principles) and as a means for providing enhanced notice of online behavioral advertising practices. The word phases are:''Why did I get this ad?', 'Interest Based Ads', or 'Ad Choices'. The icon is depicted below.

Fees
The fee to acquire the icon is $8,000 and is renewable annually.

Process
After registering online, you will receive a confirmation email to complete the registration process. Delivery and use of the icon will be contingent on the execution of a registration agreement and receipt of payment (if applicable). When you receive the icon you will also receive the Ad Marker Creative Guidelines governing use of the icon.

Compliance
The Program has chosen Approved Providers to provide compliance services for companies who use the Advertising Option Icon. These Approved Providers' Assurance Platforms have been endorsed and approved as a technology and standard method for providing evidence of compliance. Currently, the following companies are Approved Providers for providing compliance services for the Self-Regulatory Principles:

Please visit Evidon (formerly Ghostery), and TRUSTarc (formerly TRUSTe) for more information about how these Approved Providers can help your company comply with the Principles in a simple and cost-effective manner.

The Program expects to approve additional providers in the near future. Please check back soon and contact us for additional information.

Registration
To begin the registration process, please provide the following information.

Company Name: *

Type of Company: * - Select -CorporationLimited Liability CorporationNon-ProfitPartnershipOther

Place of business registration: * - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Marianas IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming

Industry Association Membership : *

American Association of Advertising Agencies

American Advertising Federation

Association of National Advertisers

Council of Better Business Bureaus

Direct Marketing Association

Interactive Advertising Bureau

Network Advertising Initiative

Other

Role in Interest Based Advertising (Please check all that apply):: *

Advertiser

Advertising Agency

Web Publisher

Ad Network

Internet Service Provider

Toolbar/Browser Provider

Platform/Exchange

Other

Company Address: *

Business Contact Name: *

Title: *

Contact Email Address: *

Contact Phone Number: *

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