
Official White House Photo by Lawrence Jackson.
Being a creative leader is usually nuanced — it can involve balancing business, user, and client needs, as well as managing a team and developing compelling creative solutions. It was especially so at the White House during my time serving as Creative Director. There the pressures were great, but there was no rule book or long line of examples for how the role could or should function in that environment.
I worked from within the Office of Digital Strategy (ODS), and my position, as well as the office itself, were both very new to government. ODS was an innovation that President Obama himself brought to the White House. The President had seen first-hand the ways in which his 2008 presidential campaign used clear communication, digital engagement, and design to connect him with the American people. He, rightly so, wanted this work to continue for the American people and administration from within the White House. Read More →






















