Ashleigh Axios: Four Leadership Tips from the White House

Ashleigh Axios

Official White House Photo by Lawrence Jackson.

Being a creative leader is usually nuanced — it can involve balancing business, user, and client needs, as well as managing a team and developing compelling creative solutions. It was especially so at the White House during my time serving as Creative Director. There the pressures were great, but there was no rule book or long line of examples for how the role could or should function in that environment.

I worked from within the Office of Digital Strategy (ODS), and my position, as well as the office itself, were both very new to government. ODS was an innovation that President Obama himself brought to the White House. The President had seen first-hand the ways in which his 2008 presidential campaign used clear communication, digital engagement, and design to connect him with the American people. He, rightly so, wanted this work to continue for the American people and administration from within the White House. Read More

Words Matter: Thursday Bram on the Art of ‘Responsible Communication’

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If you want your organization to be diverse and inclusive, it takes a lot of hard work. You have to listen, expand your networks, rethink your assumptions … and you also have to make sure how you talk about what you’re doing doesn’t negate all the effort you’ve put in. Luckily, there’s help at hand: The Responsible Communication Style Guide. Read More

Kat Holmes: Who Gets To Play?

Kat Holmes

“Inclusive Design doesn’t mean you’re designing one thing for all people. You’re designing a diversity of ways to participate so everyone has a sense of belonging.”
—Susan Goltsman, Founding Principal of MIG, Inc., co-author of Play for All Guidelines and
The Inclusive City.


Where did you love to play as a child? Maybe it was a hill near your home. Or the fort you built out of boxes and blankets. Or, like me, a tower of climbing bars rising up from the asphalt behind your school. Read More

Design Blog 18

First 18 Contributors to Design.blog

We’ve reached the 18th feature story on our little design blog here at Automattic. This is in no small part thanks to the early work of Brie Anne Demkiw, Mel Choyce, Matt Miklic, Davide Casali, and the cover issue designers: Mel Choyce, Takashi Irie, Tammie Lister, Michelle Langston, Mark Uraine, Derek Powazek all here at Automattic. Michelle Weber from Automattic’s editorial world too.

Thanks for visiting us every Thursday!
—Mark Armstrong and John Maeda


You can visit any of the eighteen contributors’ stories from just one click or tap:


Automattic is spread across more than 50 countries. If you are a product or marketing designer living anywhere in the world who wants to work from anywhere in the world on open source and the future of design with us, we are the place for you. Just visit our Work With Us page to learn more.


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Jessie Shefrin On Critical Making

Making is a Kind of Thinking and Thinking is a Kind of Making

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Photo by Justine Hand

When the ground shifts, the next chapter begins. Making things can expand one’s understanding of what it means to be human. Once, I made a series of drawings with my eyes closed that terrified me. After much consideration, I decided to continue working on them. Finding the vehicles for exploring the edges of your experiences can be a way of transforming thinking into practice. Change is inevitable, adaptation is optional. Read More

Ian Bogost: Play Anything

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As a game designer, I’m often asked what designers of all stripes can learn from games. Games, after all, appear to be magical objects. Dark ones, even. From Tetris to World of Warcraft, games have an uncanny ability to lure players in. Once hooked on a game, people will spend nearly endless time pursuing bizarre and arbitrary goals—like navigating configurations of four squares in a grid to remove lines. Meanwhile, it’s almost impossible to get those very same users to spend more than a few seconds with an app, an experience, or a gizmo before they abandon it in disgust or boredom, never to return again. Read More

John Maeda: Enlisting With The Next Generation

automattic-group-photoA few weeks ago I had the special honor of getting to commemorate the 50th anniversary of Star Trek, held at the Smithsonian’s National Air and Space Museum in Washington, DC. I was so psyched to get to be there that I Photoshopped a picture from a classic Star Trek fan favorite of Kirk, Spock, Doc, Uhura, and the entire crew on the Bridge of the USS Enterprise. Read More

Kevin Bethune on Picking the Locks: Journey to Innovation

Kevin Bethune

“When you want something, all the universe conspires in helping you achieve it.”

– Paulo Coelho, The Alchemist

When I was young, I had a voracious curiosity for the arts and sciences. I loved to sketch and enjoyed going to museums with my parents and siblings. They were big on opening their children’s eyes beyond what we experienced in school. As an African American family in a predominantly white community, my parents stressed the importance of knowing where we came from, respecting the sacrifices of our ancestors, and stepping forward in life with courage … especially in environments that weren’t always welcoming. I vaguely remember the brick getting thrown through our back patio door and other assaults for the the simple act of being different in the neighborhood. My parents and their parents saw much worse during their upbringing in the South. As I navigated those early years, being different was often accompanied with a cloud of doubts and implicit innuendos. I had the grades and the extracurricular accomplishments, but I was not immediately identified as someone who would go to a great college like my similarly qualified peers. It was like an invisible door was in front of me, and it was locked. After getting accepted to the University of Notre Dame, a few decided to credit affirmative action versus my own merits. Read More

Sara Berman on the Entrepreneur vs. Artist: A Game of Boundaries

sarabermanThe hardest thing about going back to school to get my MFA was not giving up the respected fashion brand I had founded and built (I was done there). It was not the struggle to balance a full-on family life against a challenging full-time program (I never had a chance). It was not even the relentless pursuit of artistic development that frustrated and confounded me more often than not (a necessarily ongoing state of affairs). Read More

Lena Groeger on Discrimination By Design

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A few weeks ago, Snapchat released a new addition to its face-altering filters that have become a signature of the service. But instead of surrounding your face with flower petals or giving you a funny hat, the new photo filter added slanted eyes, puffed cheeks and large front teeth. A number of Snapchat users decried the filter as racist, arguing it was the outcome of not having enough people of color building the product. In a tech world that hires mostly white men, the absence of diverse voices means that companies can be blind to design decisions that are discriminatory or hurtful to their customers. Read More