Effective
Date: January 19, 2015
This
Cookies Policy describes the different types of cookies and similar
technologies that may be applied on websites (each, a �Site�) of
Marketo, Inc. (�Marketo�) and its Affiliates (Marketo
International, Ltd.; Marketo EMEA, Ltd.; Marketo Australia Pty Ltd.; Marketo
K.K.; Insightera Ltd.; Insightera,
Inc.; Marketo Solutions Ltd.).
We
may change this Cookies Policy at any time. Please take a look at the �Effective
Date� legend at the top of this page to see when this Cookies Policy was
last revised. Any changes in this Cookies Policy will become effective
when we make the revised Cookies Policy available on or through the Site.
If
you have any further queries, please contact us by email at [email protected], or write to us at the following address:
901 Mariners Island Blvd. Suite 500, San Mateo, CA 94404 ATTN: General Counsel.
1. What is a Cookie?
Cookies
are a standard feature of websites that allow us to store small amounts of data
on your computer about your visit to the Site. Cookies help us to learn which
areas of the Site are useful and which areas need improvement.
You
can choose whether to accept cookies by changing the settings on your browser.
However, if you disable this function, your experience on the Site may be
diminished and some features may not work as intended.
2. What Cookies Do We Use?
Below
we list the different types of cookies that may be used on the Site. To the
extent any Personal Information is collected through cookies, the Privacy
Policy [http://www.marketo.com/trust/legal/privacy] applies and compliments this Cookies
Policy.
The
Site uses both 1st party cookies (which are set by the Site being visited) and
3rd party cookies (which are set by a server located outside the domain of the
Site).
Essential Cookies. Essential
cookies enable you to navigate the Site and to use its services and features.
Without these absolutely necessary cookies, the Site will not perform as
smoothly for you as we would like it to and we may not be able to provide the
Site or certain services or features.
|
Cookie
name |
Description
of purpose |
When
do cookies expire? |
1st
party or 3rd party cookie? |
|
Bips |
Ensures effective
display of information, load balancing across multiple servers - identifies
which load balancer you are on |
Session cookie |
1st party |
|
MLM login session
cookie |
Ensures effective
display of information, load balancing across multiple servers - maintains
your active login session to MLM |
Session cookie |
1st party |
Preference
Cookies. Preference
cookies collect information about your choices and preferences, and allow us to
remember language or other local settings and customize the Site accordingly.
|
Cookie
name |
Description
of purpose |
When
do cookies expire? |
1st
party or 3rd party across different sites? |
|
ShowSubscribeLightbox |
Determines whether to
show you email subscription pop up |
Expires after 24 months |
1st party |
|
RTP cookies |
Delivers customized
content and features based on user choices and past browsing |
Expires after 24 months Session cookies expire
after 30 minutes |
1st party |
|
dont_change_locale |
Retains language
version |
Session cookie |
1st party |
|
Munchkin |
Records last visit and
activity |
Expires after 24 months |
1st party |
Social Media Cookies. Social media cookies collect information about social
media usage.
|
Cookie
name |
Description
of purpose |
When
do cookies expire? |
1st
party or 3rd party across different sites? |
|
Marketo Social
Marketing (MSM) social tracking cookie |
Tracks
members/non-members of social media for behavioural
advertising, analytics, market research |
Expires after 24 months |
1st party http://www.marketo.com/trust/legal/privacy/ |
|
Facebook |
Tracks
members/non-members of social media for behavioural
advertising, analytics, market research |
Expires after 24 months |
3rd party |
|
LinkedIn |
Tracks
members/non-members of social media for behavioural
advertising, analytics, market research |
Expires after 24 months |
3rd party |
|
Twitter |
Tracks
members/non-members of social media for behavioural
advertising, analytics, market research |
Expires after 12 months |
3rd party |
|
Google Plus |
Tracks
members/non-members of social media for behavioural
advertising, analytics, market research |
Expires after 13 months |
3rd party |
|
Google Inc.
(YouTube) |
Tracks
members/non-members of social media for behavioural
advertising, analytics, market research |
Expires after 24 months |
3rd party |
|
Pinterest |
Tracks
members/non-members of social media for behavioural
advertising, analytics, market research |
Expires after 15 months |
3rd party |
Analytics Cookies. Analytics
cookies collect information about your use of the Site, and enable us to
improve the way it works. For example, analytics cookies show us which
are the most frequently visited pages on the Site, help us record any
difficulties you have with the Site, and show us whether our advertising is
effective or not. This allows us to see the overall patterns of usage on
the Site, rather than the usage of a single person. We use the
information to analyse the Site traffic, but we do
not examine this information for individually identifying information.
|
Cookie
name |
Description
of purpose |
When
do cookies expire? |
1st
party or 3rd party across different sites? |
|
Optimizely |
Analyzes audience to
improve site design and content |
Expires after 10 years |
3rd party |
|
Marketing automation webtracking cookie (�Munchkin�) |
Analyzes browsing
activity across sites to establish user profile |
Expires after 24 months |
1st party |
|
Demandbase |
Analyzes browsing
activity across sites to establish user profile |
Expires after 24 months |
3rd party |
|
Captora |
Web traffic tracking |
Expires after 24 months |
3rd party No link available |
|
Google analytics |
Web traffic tracking |
Expires after 24 months |
3rd party |
Advertising Cookies. Advertising
cookies are set to display targeted promotions or advertisements based upon
your interests on the Site or to manage our advertising. These cookies
collect information about your activities on this and other sites to provide
you targeted advertising.
|
Cookie
name |
Description
of purpose |
When
do cookies expire? |
1st partyor 3rd party across different sites? |
|
Adroll |
Analyzes audience to
improve Site design and content |
Expires after 5 years |
3rd party |
|
DoubleClick by Google
(Ad Platform) |
Analyzes audience to
improve Site design and content � conversion tracking and retargeting |
Expires after 24 months |
3rd party |
|
Perfect Audience |
Analyzes audience to
improve Site design and content - retargeting |
Expires after 3 months |
3rd party |
|
Facebook |
Analyzes audience to
improve Site design and content - tracks the effectiveness of ad to see if
visitor completed a web form and retargets website visitors |
Expires after 24 months |
3rd party |
|
Twitter |
Analyzes audience to
improve Site design and content - tracks the effectiveness of ad to see if
visitor completed a web form and retargets website visitors |
Expires after 24 months |
3rd party |
|
Bing |
Analyzes audience to
improve Site design and content - conversion tracking |
Expires after 24 months |
3rd party http://www.microsoft.com/privacystatement/en-gb/bing/default.aspx |
|
Yahoo |
Analyzes audience to
improve Site design and content - conversion tracking |
Expires after 24 months |
3rd party |
|
Bizo |
Analyzes audience to
improve Site design and content - retargeting |
Expires after 3 months |
3rd party |
3. How Do I Manage Cookies?
In
addition to the options provided above, you may refuse or accept cookies from
the Site at any time by activating settings on your browser. Information
about the procedure to follow in order to enable or disable cookies can be
found on your Internet browser provider�s website via your help screen.
You may wish to refer tohttp://www.allaboutcookies.org/manage-cookies/index.html for information on commonly used
browsers. Please be aware that if cookies are disabled, not all features
of the Site may operate as intended.
You
can adjust your cookie preferences by adjusting your browser so that it
notifies you when cookies are sent to it or you can refuse cookies altogether.
The Help function within your browser should explain how to do this.
Alternatively, you may visit www.aboutcookies.org or www.allaboutcookies.org to obtain detailed information on
how to prevent cookies from being set on your particular browser.
If
you want to clear all cookies left behind by the websites you have visited,
here are links where you can download three programs that clean out tracking
cookies:
o http://www.lavasoftusa.com/products/ad-aware_se_personal.php,
o http://www.spybot.info/en/download/index.html, and
o http://www.webroot.com/consumer/products/spysweeper/.