Apps. Discovered.
Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad.
Get StartedTry Search Ads for free with a 100 USD credit.1
Visibility matters.
There’s no better place to be seen
than at the top of App Store search.
Reach engaged users at the exact moment
they’re searching for your app.
70%
App Store visitors who use search to find apps.2
65%
Downloads that occur directly after a search on the App Store.2
50%
Search Ads’ average
conversion rate.3
Search Ads your way.
Choose the solution that fits your needs.
Basic
Set your goals.
Let us do the rest.
Pay only for installs at a cost you choose.
Intelligent automation maximizes your results.
Quick-view dashboard tracks ad performance.
Minimal ongoing management needed.
For budgets up to 10,000 USD per app, per month.
Advanced
Our tools.
Your
marketing expertise.
Choose keywords and audiences for your ads.
Set your own bids and budgets.
Pay only when a user taps on your ad.
View detailed reports of all key metrics.
Measure value and manage at scale with APIs.
Relevance rewarded.
Your app’s relevance to the user’s search query, among other factors, determines whether your
ad is the one shown.
Metadata
matters.
Thoughtfully craft your app titles, descriptions and metadata with highly appropriate keywords to improve your relevance for Search Ads.
Customers
know best.
User response is an important signal of ad relevance. If customers don’t tap on an ad, Search Ads will stop showing it to them.
Proven results.
Developers are growing their business with Search Ads.
Here’s what they’re saying.
Peloton Digital
“Search Ads was by far the most efficient and scalable paid channel for our app relaunch.”
Brooke Tarabochia, Peloton Digital
Bumble
“Search Ads is our top reacquisition platform, driving a strong amount of returning users.”
Morry Mitrani, Bumble
Idle Heroes
“Search Ads drives much higher return on investment than any of our other advertising platforms.”
Feng Luo, iADBrain
Strava
“Search Ads has become Strava’s most trusted, efficient method of expansion.”
Michael Nguyen, Strava
Dote
“What makes Search Ads so effective
and efficient is the engaged audience.”
Lauren Farleigh, Dote
TextNow
“With Creative Sets, you can place ad creative in front of customers that aligns exactly with their searches on the App Store.”
Tyler Cooper, TextNow
Voodoo
“Search Ads is a powerful tool for every
developer interested in driving awareness,
acquisition, and growing revenue.”
Joséphine Robert, Voodoo
Pictarine
“Nothing compared to the Search Ads
performance. It is now the only
acquisition platform we use for iOS.”
Guillaume Martin, Pictarine
Amwell
“Search Ads consistently helps us scale growth and deliver high quality users.”
Tim Ming, American Well
Waitr
“Search Ads was able to blow away every other
platform very quickly across metrics,
but particularly in return on investment.”
Sonny Mayugba, Waitr
World Series Poker
“Search Ads has helped us continue to grow
and stay #1 because of the visibility
we get on the App Store.”
Jeet Niyogi, Playtika
JoyTunes
“The quality of users is so good that the numbers upgrading from free to subscription is double that of any other paid channel.”
Yuval Kaminka, JoyTunes
Postsnap
“Search Ads has given us a huge increase
in high-value users in multiple regions.”
Stephen Homer, Postsnap
Ship Mate
“Our acquisition costs with Search Ads
are less than a third of what we’ve seen
on any other channel.”
Mike Jirout, Cruiseline.com
iPlum
“Search Ads dominates compared to other
paid channels for our in-app monetization
because of all the quality users we get.”
Pankaj Gupta, iPlum
White Noise
“Results have been phenomenal. Search Ads has been extremely helpful, especially for a
small business such as myself.”
Huxley Seidman, Kitefaster
Gilt
“A powerful tool that allows us to reach mobile users at key moments of intent.”
Sarah Weg Spero, Gilt
Rosetta Stone
“Rosetta Stone is already an identifiable brand,
but increased visibility with Search Ads is
helping drive conversions with long-term value.”
Matt Hrushka, Rosetta Stone
A private and safe
user experience.
Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.
Learn more