Challenge

Redfin launched as a real estate brokerage in 2006, with the mission to redefine real estate in the customer’s favor. Unlike traditional real estate brokerages, Redfin real estate agents are paid based on customer satisfaction, not just commission, so the agent’s and client’s interests are aligned. At launch, Redfin “hand-stitched” its maps together for its website at launch, but as a a technology-powered real estate brokerage, they quickly realized they needed to scale the solution.

Solution

Redfin developed location-centric website and mobile app, using Google Maps APIs to help buyers find houses in specific locations. Redfin also allows users to search for houses based on places-of-interest, such as a park or a landmark. They can also find houses for sale in specific neighborhoods by drawing a polygon on a map and then searching within that area. When it's time for users to tour properties, Redfin also helps users estimate the time it takes to drive between homes.

יתרונות

• Redfin has developed an easier way for people to buy and sell houses, from finding the right homes in their desired neighborhoods, to tours and open house visits, as well as comparable home pricing
• The map-centric real estate search website and mobile apps have attracted more than 10 million unique visitors per month
• The successful brokerage has closed more than $25 billion in home sales