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Earlier this year, Taboola acquired ConvertMedia in a bid to ramp up its video efforts. Up until that point, Taboola specialised in helping publishers to monetise their sidebars and the bottom of their pages by using Taboola’s ‘content discovery engine’.
Innovation is necessary for growth. As the saying goes, "If you're not moving forward, you're going backward." And nowhere is this truer than in digital.
Taboola, the leading discovery platform, announced an exclusive strategic partnership with El Universal, the biggest daily publication in Mexico with more than 9 million unique visitors each month multiplatform according to comScore.
