"Brands are losing sales—and customers—because they're unable to measure the ROI of their campaigns and because they fail to align marketing messages and promotions across digital and physical touch points. That's because most brands say they're not aligned with their local retailers."

Breaking Down Data Silos
#measure #marketing #analytics

"Look to identify high-value opportunities. Analyze your business needs, and choose a problem where data could provide a tangible benefit, perhaps in enhancing sales or preemptive incident response. Draw in the data from around the organization and invest in these use cases first."

3 Tips to Make Your Data Work Harder
#measure #marketing #analytics

Brands that are successfully leaning on data to fuel business decisions are driving incredible growth. Learn three steps your brand can take to become more data-driven:

5 Clues In Google Analytics as to Why Website Visitors Aren't Converting
#measure #analytics

"Are you frustrated with your conversion rate even when traffic to your storefront is up? Are you asking yourself why more visitors aren’t buying your products? You aren’t alone. Many stores struggle with converting their traffic to buying customers. Let’s look at five specific places in Google Analytics that hold clues to help you solve this problem."

Find out how companies like Orbitz, BuzzFeed, and POSSIBLE are using Google Surveys 360 to gather customer insights: https://goo.gl/wXpHkF

Think with Google outlines a new collection of articles from Harvard Business Review that say the companies leading the way today are finding fresh ways to gather customer insights and turn them into action.

Webinar: Build a marketing culture of website testing and optimization
#measure #marketing

For many businesses, obtaining the ability to deliver personalized experiences requires a shift in mindset and a commitment to build a culture of optimization. Watch this on-demand webinar to learn best practices about creating this culture within your company and how it helps build better customer experiences across all touch-points. https://goo.gl/8EPtJC

Agile Marketing: Moving at the Speed of the Customer
#measure #marketing

Forbes looks at "what it takes to adopt an agile marketing approach, and how to turn the management of marketing data into a strategic advantage."

The age of analytics: Competing in a data-driven world
#measure #analytics

"Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions."

Understanding Your Customer Using Data Analytics
#measure #analytics

"They say that data is the new oil, and if your business has a web presence then chances are you're sitting on vast reserves of potential customer insights you may not even know you had."

How to setup Google Analytics Goals and Conversion Funnels
#analytics #measure

"Google Analytics is a great tool which allows you to set up a goal in a sales funnel. Once setup, you can track visitors successfully completing these steps or dropping out of your sales funnel. You can also find out where people are leaving your sales funnel and correct any possible issues on those steps."

Digiday demystifies Attribution by explaining the various attribution modeling methods available to brands: