Search Engine Optimization (SEO)

Optimizing Your Website Content for Search - http://gplnk.co/1XUNChL

Search Engine Optimization (SEO) is a term that can seem overwhelming to many website owners. In a nutshell, "SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results". This is often referred to as "natural," "organic," or "earned" search results. Luckily, this process is not as difficult as it sounds and a few best practices will go along way towards helping your content become more visible in search. 

We have put together 10 Ways to Optimize Your Content for Search that you can start using right away to improve your results. Read the article and then feel free to ask us any questions you might have!

Read More: http://gplnk.co/1XUNChL

#SEO #search #contentmarketing #optimization  

What does Pay Per Click Really Mean?

Over the next few weeks, we're going to be focusing our blog posts on the topic of pay-per-click (or better known as PPC) advertising. What is it? How does it work? And how can YOU make money for your business using it? We plan on answering all those questions and more by the time September rolls around.

Does this sound like something you and your business could benefit from? If so, check out today's post which walks through the basics, the pros and cons, and how PPC is still serves as a great way to send traffic and convert new sales on your site.

Get started here: http://www.ipage.com/blog/what-does-pay-click-really-mean

#PPC #payperclick #smallbusiness #online #advertising #success #workhard #makemoney #entrepeneur #websitemanagement #drivetraffic #increasesales

10 Ways to Optimize Your Content for Search

One of the very best ways to drive traffic to your website is to make sure that it's visible on the 1st page of search engine results. Some people hear this and assume that's an impossible feat ... thinking it's either too complicated or too costly.

And while it's true that some SEO methods are expensive and some are better left for the coders of the world, there are some others that are free and easy to do...really.

So how can you get to a place where your site is one of the first you see in Google -- without breaking the bank or going to rocket science school? Our number one recommendation is simple. It's all about your website content.

Whether you're writing for your "About Us" page, or adding descriptions to products in your online store, or simply giving each page of your site a fun title, every word you type can get you one step closer to a higher search engine rank. Today's blog post shows you how and offers 10 simple ways to optimize your content for search.

Check it out here: http://www.ipage.com/blog/10-ways-optimize-your-content-search

#smallbusiness #success #SEO #searchenginerankings #websites #keywords #contentiskey #contentisking

How to Make Your SEO Content Friendly

We know people can be "friendly." Dogs are usually "friendly." Neighbors are even described as "friendly." This picture appears to be proof of all of that.

But what about your SEO content. Is that "friendly?" When you make your SEO content friendly, the content on your website is more enjoyable for your website visitors. It simultaneously improves search engine rankings and it allows your business to have a strong foundation on the web.

If you're not sure about the friendliness of your SEO content, today's blog post is for you. We're going over everything you need to know on the topic -- from your audience, to keywords, length of content and more.

Check it out here: http://www.ipage.com/blog/how-make-your-seo-content-friendly

#friendly #SEO #quality #SEOcontent #websites #smallbusinesses #success

What is Better; PPC or SEO?

Which option is better for small business owners; SEO or PPC? Both require investment in time, money or both, so the decision is an important one, but what is the answer? Well, it depends. On today's blog, we're discussing the pros and cons of each, and which is ultimately a better option for small businesses to spend their time and money on.

For example, PPC is good at getting traffic to your website immediately, whereas seeing more traffic as a result of SEO takes time. On the other hand, SEO gives a good return on your investment over time, whereas PPC has instant results but stops working for you as soon as you stop spending money on it.

There are many other factors to consider when trying to determine which option is best. And some of them may surprise you! So check it out and decide for yourself: http://www.ipage.com/blog/what-better-ppc-or-seo

#SEOorPPC #payperclick #searchengineoptimization #smallbusiness #businessowner #entrepreneur #websitemanagement #internet #success

Does PPC Work If My Site Is Not SEO Friendly?

Does SEO have anything to do with PPC? What about the other way around - can PPC help with your SEO? And will your PPC campaigns work if your website is not SEO friendly? Look no further than below for these answers.

We know both PPC and SEO can be confusing and overwhelming for the small business owner. Tackling them on an individual basis is hard enough...when you try to look at them in tandem, it can be even more difficult to refrain from stressing! Now, while the correlation between your PPC and SEO efforts may not be as direct as you might think, looking at them together is rather important.

For example, having both PPC and SEO will increase your visibility in search more than either of the strategies could achieve on their own. This is particularly true on mobile devices where PPC ads dominate the top results. This is because for most commercial search terms, users have to scroll before they see an organic search result.

There's is much more to be said on the topic, which is why we recommend reading today's blog post. In it, our goal is to bring more clarity to these topics and help you determine which of them is worthwhile for your small business to utilize, as well as how they can work together to lead to greater success.

Check it out for yourself:
http://www.ipage.com/blog/does-ppc-work-if-my-site-not-seo-friendly

#SEO #PPC #advertising #howwebsiteswork #internet #smallbusiness #success

How To Understand Search Engines

Trying to figure out how search engines work is like trying to figure out how the dating scene works. It's true...understanding how search engines work is analogous to finding your soul mate.

It can be a life-long journey filled with frustration and hope. But when you settle into the idea that search engines are meant to find you and your business, getting new prospects comes with ease.

Here is some information on how search engines work so that you can build your business and be seen online (anything that appears as dating advice is entirely accidental): http://www.ipage.com/blog/how-understand-search-engines

#smallbusiness #SEO #soulmates #searchengines #success #getfound #online #websitemanagement #contentiskey

Is SEO Content Different from Regular Content?

Many of our small business owning customers have expressed their need for help when it comes to creating good content for their websites -- including SEO content that will help their search rankings.

We understand SEO is a somewhat confusing, and sometimes frustrating concept to grasp and utilize. That's why we're dedicating all of our blog posts this month to this topic alone. Hopefully we can help you to understand what SEO is and how to add SEO-friendly content to your site so that customers will find you more easily online.

In today's post, we're addressing the commonly asked question, "Is SEO Content Difference from Regular Content?" The answer may surprise you. Maybe even frustrate you (even more). But either way, it's definitely worth a read. Check it out here: http://ow.ly/PEuuP

#smallbusinessowners #websites #SEO #content #success #blogging

Why SEO Today Means Writing for Humans

Are you someone who hears "SEO" and instantly gets overwhelmed and confused -- unsure how to do it, use it, or integrate it into your site? You want to drive more traffic and increase your conversions, but you just don't get how SEO will get you there?

It all just feels like a confusing traffic jam with so many different directions to consider that you'll never get through to the other side.

You're not alone. On today's blog, we're sorting through the SEO mess and breaking it down for beginners, providing a step-by-step instruction for how to get started. Check it out here:

http://www.ipage.com/blog/why-seo-today-means-writing-humans

#smallbusiness #SEO #drivetraffic #increaseconversions #wecanhelp #success