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Peter Gerard

Peter Gerard

Avid ice cream maker & occasional film director. GM of Entertainment at @Vimeo. Previously founded Distrify & Accidental Media

Editor of Vimeo Blog
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Go to the profile of Peter Gerard
Peter Gerard in Vimeo Blog
Sep 2, 2016

Here’s to the best of advertiser-unfriendly videos

Vimeo provides an exclusively ad-free viewing experience for a number of reasons. Some are obvious: it’s annoying to have to sit through a commercial before watching an amazing video. But for filmmakers, perhaps the most important thing is…

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Go to the profile of Peter Gerard
Peter Gerard in Vimeo Blog
Apr 1, 2016

Drive more online video purchases by running a flash sale

It’s been awhile since you first started selling your videos on Vimeo On Demand (VOD). By now, sales may have slowed down a bit. What to do? Consider a tried and true retail trick: the flash sale. It’s one of the best techniques…

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Go to the profile of Peter Gerard
Peter Gerard in Vimeo Blog
Jan 29, 2016

Earn more without ads: the math behind Vimeo On Demand

Just before the holidays, the Internet was a-buzz again with conversations about how much money a creator can actually make on YouTube, thanks to an insightful piece by Gaby Dunn, one of the creators of the popular channel Just Between…

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