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    <title>iA News Feed</title>
          <description>All latest news from Information Architects: Blog posts and project and product updates.</description>
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        <title>Roger That: Emoji Translator</title>
                <description><![CDATA[Inspired by Roger Federer’s icon-only approach, we created a font that turns the 2,000 most used English words into emoji. It was a fun experiment—until Apple opened the door to their Messages app… The Iconic font extends the standard emoji set to cover the most common English words. It lets you type symbols that can be reversed into words. While Iconic makes riddles out of messages, these riddles can be easily deciphered as the text is not lost in Unicode: if you don’t understand a symbol someone sent you, tap on it to convert it back. We tested it in-ho...]]></description>
                <link>https://ia.net/know-how/roger-that-emoji-overdrive</link>
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        <pubDate>Mon, 20 Jun 2016 00:00:00 +0000</pubDate>
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        <title>UX Lessons In Game Design</title>
                <description><![CDATA[To spice up our monster essay on icons, we created an icon monster shooter arcade game. Planned as a one week hackathon, it turned into an amazing one year adventure. Here is what UX designers learned creating an arcade game. About a year ago, we had some great material for an article on the use of icons in user interfaces. The article’s punch line was borrowed from Dieter Rams: “As few icons as possible but not less.” So we thought: let&#8217;s make a quick, simple, free, kick-ass game to train a designer&#8217;s icon killing instincts. An article with a...]]></description>
                <link>https://ia.net/know-how/game-design</link>
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        <pubDate>Tue, 14 Jun 2016 00:00:00 +0000</pubDate>
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        <title>Multichannel Text Processing</title>
                <description><![CDATA[In the classic era of word processing, text was born between MS Word and a printer. Today, it is written and edited on multiple devices and apps, then mailed, printed, copied, pasted, annotated, published, RSSed, shared and re-shared, using all kinds of tools and platforms. Stubborn proprietary file formats fail in this frantic new environment. Plain text does better, but lacks Rich Text’s formatting. Markdown could be our golden gun. If only it looked a little shinier!  So what are the strengths and shortcomings of Rich Text, Plain Text and Markdown1 in this diverse writing landscape?  1. Rich Text Rich te...]]></description>
                <link>https://ia.net/know-how/multichannel-text-processing</link>
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        <pubDate>Fri, 10 Jun 2016 00:00:00 +0000</pubDate>
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        <title>On Icons</title>
                <description><![CDATA[Icons save space. Icons look crisp. Icons give quick answers to hard questions: How do we make it nicer? How can we brand it? How do we make it more fun? We ♥ icons. Until they start messing with our minds.  Icons come in 666 flavours. Icons on products, in architecture, in computers, in lists, on buttons, for the Web and for apps, for iOS and Android. Icons on toolbars, labelled and unlabelled, styled and standardized, colored or monochrome, in fonts, PNGs or as SVGs…   There are tons of free and paid icon collections, vector and pixel, 2D and 3D, and if you ...]]></description>
                <link>https://ia.net/know-how/on-icons</link>
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        <pubDate>Thu, 02 Jun 2016 00:00:00 +0000</pubDate>
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        <title>A Design Business Dictionary</title>
                <description><![CDATA[The iA Dictionary is a growing compendium of lingo and slang that we use internally. It offers a quick insight in the way we speak, think and work. The key rule was to limit ourselves to one paragraph and interlink rather than ramble away. The result is a growing design business dictionary that explains playfully how we see things. What’s the point?  It is useful as a documentation of our normal madness It&#8217;s helpful for interns, candidates and new staff It may be interesting for old, new and prospective clients  We hope it gets interesting enough for colleagues at...]]></description>
                <link>https://ia.net/know-how/right-in-our-blind-spot</link>
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        <pubDate>Thu, 07 Apr 2016 00:00:00 +0000</pubDate>
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        <title>iA Writer Video Tutorials</title>
                <description><![CDATA[To help you get the most out of iA Writer, we’ve created several videos. Here you can find tips and tricks which make producing beautiful content easy as pie.  Markdown Guide If you are not familiar with Markdown, it might look a little scary at first. Once you get the basics, you will quickly love it as it allows you to format your text without taking your hands off the keyboard. Check out the videos here to learn in no time at all how easy Markdown can be. Basics: Structure content with a few special characters. Tables: Add a ma...]]></description>
                <link>https://ia.net/writer/updates/video-tutorials</link>
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        <pubDate>Sat, 02 Apr 2016 00:00:00 +0000</pubDate>
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        <title>The Best Things in Android Are Free</title>
                <description><![CDATA[A year ago, iA Writer for Android entered the Play Store. So far, we have sold a little more than 6’000 apps. At a price of 1 to 5 Dollars, this doesn’t cover much more than one month of app development. So we decided to go free and add in app purchases later.  We are not sure why apps sell in the Apple universe but not in the Android world. It just seems to be a hard cold fact:  Looking at the sales numbers of paid Android apps it becomes apparent that plain paid offerings just do not get traction on Android. Why?...]]></description>
                <link>https://ia.net/writer/updates/the-best-things-in-android-are-freewith-in-app-purchases</link>
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        <pubDate>Fri, 04 Mar 2016 00:00:00 +0000</pubDate>
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        <title>iA Writer Comes in Colors</title>
                <description><![CDATA[In 2013, iA Writer introduced Syntax Control: syntactic highlighting as an editing feature. We kept it minimal: Only one part of speech at a time, in blue. With Version 3.1, iA Writer breaks out of its minimalist straitjacket. Syntax Control now highlights parts of speech in blue, yellow, orange, purple and green. She’s a rainbow.   She shoots her colors all around Like a sunset going down Have you seen a lady fairer?  Multicolored syntax highlighting in programming text editors is standard. It helps coders understand complex structures and recognize stylistic patterns.  Syntax highlighting is one strategy to improve the readability and co...]]></description>
                <link>https://ia.net/writer/updates/ia-writer-3-1-comes-in-colors</link>
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        <pubDate>Mon, 01 Feb 2016 00:00:00 +0000</pubDate>
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        <title>Speaking Schedule</title>
                <description><![CDATA[iA is speaking at a wide range of design and Tech conferences. An overview of past and future events. 2016 Digitized Athens T.B.D., September 24th Smashing Conference Freiburg “On Icons”, September 12-13th Future of Text “Multichannel Word Processing”, August 25th 2016  Typo Day Basel “Icons”, 10. Juni 2016 App Builders “Developer’s Death Match: Android vs iOS”, April 25-26th EuroIA 2016 Workshop: Containers, September 22nd-24th 2015 EuroIA “The Containerization of Information Places”, September 24th-26th Typo Day Zürich “Structuring Information”, June 6th Typo Berlin “Structuring Information”, May 21st–25th Kerning Conference, Faenza “Structuring Information”, June 3–4th 2014 Web Font Day 2015 “Information, Architecture, Containers”, November 9th B...]]></description>
                <link>https://ia.net/know-how/speaking</link>
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        <pubDate>Fri, 01 Jan 2016 00:00:00 +0000</pubDate>
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        <title>iA4: New WordPress Template</title>
                <description><![CDATA[It comes almost without features. The number of design flourishes? Exactly zero. Font sizes? One. Line heights? One. Support? Nonexistent. You want to make the logo bigger? Sorry, we got bad news for you. Visit the store.]]></description>
                <link>https://ia.net/know-how/ia4</link>
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        <pubDate>Tue, 10 Nov 2015 00:00:00 +0000</pubDate>
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        <title>iA Writer 3</title>
                <description><![CDATA[Five years ago this month we released iA Writer for iPad. We built apps for Mac, iPhone, Android, and a whole new iA Writer Pro branch. People who use iA Writer enjoy the experience of writing with it, they love its purity. We released iA Writer 3, the third generation of our writing machine, as a free upgrade to iA Writer Pro.   If you came here to read about ground-breaking new features, we have to apologize: iA Writer has not become bigger. It has become lighter, smarter, more refined.  Mac: Swipe Between Library, Editor and Preview You will hardly notice all ...]]></description>
                <link>https://ia.net/writer/updates/ia-writer-3</link>
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        <pubDate>Thu, 10 Sep 2015 00:00:00 +0000</pubDate>
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        <title>iA in Motion</title>
                <description><![CDATA[Information Architects is opening an office in Berlin. This is not just another city for us. We are adapting our method to a new format, crossing a delicate threshold. We will bring our way of thinking to motion design. The head of Information Architects Berlin is Pedro Cascao, who first joined iA back in 2010. Beginning with videos for our Web Trend Map and iA Writer, then continuing as an independent contractor, he has created an impressive body of work and garnered Millions of views. If you work in the industry, you have no doubt seen some of his videos for ...]]></description>
                <link>https://ia.net/know-how/ia-in-motion</link>
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        <pubDate>Thu, 02 Jul 2015 00:00:00 +0000</pubDate>
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        <title>Starting Out On Android</title>
                <description><![CDATA[In the summer of 2014, we started dabbling with the Android SDK to get a feeling of what it would mean to develop an Android adaptation of iA Writer. We discovered a dev-friendly world with scant traces of the Android horror stories we had in the backs of our minds.  The iOS people never stopped laughing at the growing stack of test devices in all colors and shapes hogging our developer’s desk. We did hit a few bumps further down the road. Still, Android has come a long way from the unsightly UX and low quality device mess it was ju...]]></description>
                <link>https://ia.net/writer/updates/starting-out-on-android</link>
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        <pubDate>Wed, 25 Feb 2015 00:00:00 +0000</pubDate>
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        <title>Information Entropy</title>
                <description><![CDATA[Will information technology affect our minds the same way the environment was affected by our analogue technology? Designers hold a key position in dealing with ever increasing data pollution. We are mostly focused on speeding things up, on making sharing easier, faster, more accessible. But speed, usability, accessibility are not the main issue anymore. The main issues are not technological, they are structural, processual. What we lack is clarity, correctness, depth, time. Are there counter-techniques we can employ to turn data into information, information into knowledge, knowledge into wisdom?  Oliver Reichenstein’s design-philosophy comedy act at Smashing Conference NYC, June 2014.]]></description>
                <link>https://ia.net/know-how/information-entropy</link>
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        <pubDate>Tue, 05 Aug 2014 04:49:06 +0000</pubDate>
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        <title>Putting Thought Into Things</title>
                <description><![CDATA[To get a good perspective on our clients and their users, we start our projects with research. We go mobile first because it naturally gives prioritization, and we want all the content first so we can design in the browser. The process is so clear in conference speeches and weblog posts that it is already a stereotype. “If everyone followed this path, web sites would all be top quality!”, we say. If. Unfortunately, for most of us who do it on a daily basis, the reality of web design follows a different stereotype:  Make a tree structure Photoshop the Home, Sect...]]></description>
                <link>https://ia.net/know-how/putting-thought-into-things</link>
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        <pubDate>Tue, 22 Jul 2014 17:33:41 +0000</pubDate>
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        <title>Introducing iA Writer Pro</title>
                <description><![CDATA[After four years and over 1 Million downloads of iA Writer, we’ve introduced something new. iA Writer Pro is a writing suite that boldly goes where no other writing app has gone before. The reception has been phenomenal. iA Writer Pro is dominating the App Store Rankings around the globe. In order to cope with the amount of questions, we’ve written about how and why Writer Pro works. 1. Workflow 1.1. How does it work? Inspired by Hans Blumenberg’s mind-bending book “Sources, Streams, Icebergs” (Quellen, Ströme, Eisberge), we referred to the writing process through the metaphor of a river while desig...]]></description>
                <link>https://ia.net/writer/updates/writer-pro</link>
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        <pubDate>Fri, 20 Dec 2013 00:00:00 +0000</pubDate>
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        <title>Logo, Bullshit &#38; Co., Inc.</title>
                <description><![CDATA[Everybody likes logos. Everybody wants their own logo. Everybody wants to make their own logo. Everybody has a computer and some fonts. Anybody can make a logo. What makes designers think they are so special?  Anybody can make a logo. No doubt. It’s not complicated. Just try a couple of fonts and colors, choose the one you like, then change the font a little so it becomes special. Make it look nice. Blog about it, showing those magic construction lines¹. You can do it. All it needs is a little time, a computer, someone that knows how to use Ill...]]></description>
                <link>https://ia.net/know-how/logo-bullshit-co-inc</link>
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        <pubDate>Thu, 05 Sep 2013 15:33:04 +0000</pubDate>
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        <title>Learning to See</title>
                <description><![CDATA[Learning to design is learning to see, an adventure that gets more and more captivating the further you go. A love letter to my profession. Our mind is not a camera. Seeing is not a passive act. We see what we expect to see, or, as Anaïs Nin put it so beautifully: “We don’t see things as they are, we see them as we are.” The idea that our perception is as much a result of what we are able to know as of what we expect to find is not new. Immanuel Kant’s Critique of Pure Reason is...]]></description>
                <link>https://ia.net/know-how/learning-to-see</link>
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        <pubDate>Tue, 19 Mar 2013 00:00:00 +0000</pubDate>
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        <title>&#8220;Die Spannung zwischen Nutzbarkeit und &#196;sthetik&#8221; (Webmagazin)</title>
                <description><![CDATA[Interview von Christoph Ebert für Webmagazin,  Webmagazin anlässlich der MobileTech Conference in München. Ein Umzug nach Japan im Jahr 2003 war das Schlüsselereignis im Leben von Oliver Reichenstein. Seitdem ist im Leben des 42-jährigen Baselers viel passiert: 2005 gründete er seine eigene Firma Information Architects (iA), die inzwischen Niederlassungen in Tokio, Zürich und Berlin unterhält und eine der weltweit führenden Agenturen für Website Design und Informations Architektur. iA hat sich unter anderem mit dem Design für Zeitungspublikationen (u.a. Zeit Online, Salzburger Nachrichten) einen Namen gemacht. Auch in der Welt der Apps hat ma...]]></description>
                <link>https://ia.net/know-how/die-spannung-zwischen-nutzbarkeit-und-aesthetik</link>
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        <pubDate>Wed, 06 Feb 2013 00:00:00 +0000</pubDate>
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        <title>Keio Uni&#173;ver&#173;sity</title>
                <description><![CDATA[One se­mes­ter on “Law and So­ci­ety, Tech­nol­ogy and Power” at Keio Uni­ver­sity, taught by iA Founder Oliver Re­ichen­stein and Pro­fes­sor Catha­rina Maracke.]]></description>
                <link>https://ia.net/know-how/keio-university</link>
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        <pubDate>Tue, 01 Jan 2013 00:00:00 +0000</pubDate>
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        <title>Bringing Responsiveness to Apps</title>
                <description><![CDATA[iA Writer for Mac is the first native text editor that uses a responsive design. Why did it take so long?  One of the main request we’ve heard for iA Writer for Mac from customers is the ability to change font size. This would be a simple feature to add, but we didn’t give in. Why? Arrogance! While some critiques suggested Writer’s typography was due to our preposterous arrogance, our reasons why Writer had one typeface and font size were:  One of the main procrastinations in text editors is fumbling with fonts. Despite varying preferences and a legacy...]]></description>
                <link>https://ia.net/know-how/bringing-responsiveness-the-app-world</link>
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        <pubDate>Mon, 05 Nov 2012 00:00:00 +0000</pubDate>
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        <title>Das Ende der analogen Welt</title>
                <description><![CDATA[Im allgemeinen Sprachgebrauch ist „Digital“ all das, was mit Computern zu tun hat. Aber was hat heute schon nicht mit Computern zu tun? Der Unterschied zwischen digitalen und analogen Geräten verschwimmt immer mehr. Wie sinnvoll ist es noch, von &#8220;digital&#8221; im Unterschied zu &#8220;analog&#8221; zu sprechen? Kaffeemaschinen sind mit grafischen Benutzerschnittstellen ausgerüstet, Autos sind Computer mit vier Rädern, Telefone sind Computer mit Photo- und Fernsprechverbindungstechnologie. Mehr und mehr Produkte werden mit einem Chip ausgeliefert: Toaster, Schuhe und bald auch Brillen. Bücher werden mit Computern geschrieben, gesetzt, gedruckt und vertrieben, Plattenspieler sind voll von Mikroelektronik, Häuser werden au...]]></description>
                <link>https://ia.net/know-how/das-ende-der-analogen-welt</link>
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        <pubDate>Wed, 03 Oct 2012 00:00:00 +0000</pubDate>
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        <title>Mountain Lion&#8217;s New File System</title>
                <description><![CDATA[Apple has been working on its file system and with iOS it had almost killed the concept of folders—before reintroducing them with a peculiar restriction: only one level! With Mountain Lion it brings its one folder level logic to OSX. What could be the reason for such a restrictive measure? Classic folder systems don’t perform too well. One reason is that organizing folders is engaging in the tiring discipline of information architecture. Information architecture is hard brain work. Just like a chess problem, it seems obvious once done, but takes considerable mental energy to figure out a clear and ...]]></description>
                <link>https://ia.net/know-how/mountain-lions-new-file-system</link>
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        <pubDate>Wed, 25 Jul 2012 18:42:33 +0000</pubDate>
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        <title>&#8220;400,000 downloads with a super simple app&#8221; (Business Insider)</title>
                <description><![CDATA[The following Interview on iA Writer and the secret of its sucess has appeared in Business Insider, who reached out to us, “to get the story on where his app came from, where it&#8217;s heading, and what&#8217;s wrong with contemporary text editors.” What motivated you to create iA Writer? My first computer was a Dragon 32. It had a resolution of 256×192 pixels. One of the first programs I wrote for it was a text editor. I created a pixel font and drew text as graphics, so I could fit more text on the tiny screen. During my studies I used ...]]></description>
                <link>https://ia.net/know-how/400000-downloads-with-a-super-simple-app</link>
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        <pubDate>Tue, 24 Jul 2012 01:31:11 +0000</pubDate>
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        <title>&#8220;Good design is invisible&#8221; (The Verge)</title>
                <description><![CDATA[“Since iA&#8217;s work is informed by its presence in Europe and Asia,&#8221; The Verge wanted to know our &#8220;thoughts on the differences between the two, and in particular where we see the state of Japanese design right now.” Where are you right now, and what are you doing? Oliver Reichenstein: I’m in Switzerland. My wife and I decided to move from Japan after the earthquake, because we deemed a triple meltdown two car hours away from Tokyo too insecure for our 3 year old boy. It’s too early to tell whether we were right or wrong, but I think it...]]></description>
                <link>https://ia.net/know-how/good-design-is-invisible</link>
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        <pubDate>Tue, 24 Jul 2012 01:31:11 +0000</pubDate>
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        <title>&#8220;Nichts war geplant&#8221; (Pers&#246;nlich)</title>
                <description><![CDATA[Herr Reichenstein, kürzlich hat Facebook für die unglaubliche Summe von 1 Milliarde US Dollar das kleine Unternehmen Instagram geschluckt. Werden die Information Architects bald von Microsoft geschluckt? So viel ich weiss, nicht. Wir kriegen Anfragen von Venture-Capital-Firmen, die in den iA Writer investieren wollen. Grundsätzlich interessiert mich das aber nicht besonders. Solange wir im Kundengeschäft, wie auch im Produktbereich weiter so voran kommen wie bisher, ziehe ich die Unabhängigkeit den grossen Millionen vor. Das Produktgeschäft erlaubt es uns, Kunden auszuwählen, das Kundengeschäft erlaubt es uns, das Produkt so zu gestalten, wie wir es für rich...]]></description>
                <link>https://ia.net/know-how/nichts-war-geplant</link>
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        <pubDate>Tue, 24 Jul 2012 00:00:00 +0000</pubDate>
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        <title>Introducing iCloud</title>
                <description><![CDATA[We have just updated iA Writer for Mac, iPhone and iPad. We have been working hard to make them compatible with upcoming Mountain Lion and iCloud features. What’s new?  Mac: New parser and window framework As you probably know, the Mac version comes with a powerful text parser and window framework that allows us to use the unique combination of:  Auto Markdown with auto-indent Dynamic title bar  Focus Mode  And our famous blue cursor   To implement the dynamic title bar, we had to use a custom window framework that came with some downsides for third party apps, multi-monitor setups, an...]]></description>
                <link>https://ia.net/writer/updates/ia-writer-update-mac-iphone-ipad</link>
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        <pubDate>Mon, 23 Jul 2012 00:00:00 +0000</pubDate>
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        <title>Twitterror</title>
                <description><![CDATA[How do you deal with erroneous tweets? Not any erroneous tweets, your erroneous tweets. The tweets that you misspelled or, worse, that contain information you later discover is false, or a late night knee-jerk response you regret in the morning. What do you do when the retweets start and people correct you, and then people react to the reactions even though you deleted it right away? It is extremely difficult to catch up with a bad tweet. One mistake, and you’re that guy that disses women in tech, hates his clients or tortures chihuahuas, and then a campaign starts ag...]]></description>
                <link>https://ia.net/know-how/twitterror</link>
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        <pubDate>Thu, 14 Jun 2012 15:34:32 +0000</pubDate>
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        <title>NZZ Relaunch: An iA Checkup</title>
                <description><![CDATA[The Swiss newspaper NZZ just launched its much anticipated redesign. The design was made by the German agency Meiré and Meiré that has also done the print design. Commenting on work from people in your own field is a delicate matter. Usually, we don&#8217;t publicly comment on work by other agencies in our field. But besides that ballsy print campaign today (they printed the front with ones and zeros), there is a lot to like about this redesign. The following critique is not only the first public critique of a product that competes with some of our clients, it is...]]></description>
                <link>https://ia.net/know-how/nzz-relaunch-a-quick-review</link>
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        <pubDate>Fri, 08 Jun 2012 17:55:40 +0000</pubDate>
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        <title>Responsive Typography: The Basics</title>
                <description><![CDATA[When we built websites we usually started by defining the body text. The body text definition dictates how wide your main column is, the rest used to follow almost by itself. Used to. Until recently, screen resolution was more or less homogeneous. Today we deal with a variety of screen sizes and resolutions. This makes things much more complicated. In the heat of relaunching ia.net I wrote a quick weblog post on responsive typography, focusing solely on the aspect of our latest experiment: responsive typefaces. Without knowing the history of iA, you’d miss some key aspects to the re...]]></description>
                <link>https://ia.net/know-how/responsive-typography-the-basics</link>
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        <pubDate>Fri, 01 Jun 2012 00:00:00 +0000</pubDate>
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        <title>Follow-up to &#8220;Sweep the Sleaze&#8221;</title>
                <description><![CDATA[Our call to question the common practice of blindly adding social media buttons to every page got a lot of attention, and found many friends across the board. This proves we are onto something. If you haven’t yet, please read Sweep the Sleaze and initial feedback first. Now, let’s look at some of the more critical reactions… Insights From The Guardian Martin Belam, former IA at the Guardian, usually likes what we do but disagreed this time:  Share buttons aren’t there because people don’t know how to share without them. They are there as a visual cue to sha...]]></description>
                <link>https://ia.net/know-how/sweep-the-sleaze-reactions</link>
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        <pubDate>Thu, 31 May 2012 00:00:00 +0000</pubDate>
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        <title>Sweep the Sleaze</title>
                <description><![CDATA[Promising to make you look wired and magically promote your content in social networks, the Like, Retweet, and +1 buttons occupy a good spot on pretty much every page of the World Wide Web. Because of this, almost every major site and brand is providing free advertising for Twitter and Facebook. But do these buttons work? It’s hard to say. What we know for sure is that these magic buttons promote their own brands—and that they tend to make you look a little desperate. Not too desperate, just a little bit. No Need to Remind Me of Twitter The user...]]></description>
                <link>https://ia.net/know-how/sweep-the-sleaze</link>
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        <pubDate>Tue, 29 May 2012 00:00:00 +0000</pubDate>
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        <title>Kommunikation ist Knochenarbeit</title>
                <description><![CDATA[Der folgende Text über die Grundregeln des Bogenschiessens stammt aus dem sogenannten Shaho-Kun. Er lässt sich leicht auf die Kunst der Kommunikation übertragen. Das Shaho-Kun von Meisters Yoshimi Junsei ist einer der Kerntexte des japanischen Bogenschießens (Kyudo). Ich werde in den folgenden zwei Minuten den halsbrecherischen Versuch unternehmen, die Parallelen zwischen Bogenschiessen und Kommunikation herauszustellen. Das Shaho-Kun beginnt wie folgt:  Die wichtigste Regel beim Erlernen des Bogenschießens ist, nicht nur mit dem Bogen, sondern mit dem Körper [wörtlich: «Knochen»] zu schießen.  Nachrichten haben Körper (Ton, Körpersprache, Typographie) und Geist (Bedeutung). Kontrolle über Körper und Ge...]]></description>
                <link>https://ia.net/know-how/kommunikation-ist-knochenarbeit-2</link>
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        <pubDate>Mon, 28 May 2012 00:00:00 +0000</pubDate>
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        <title>Der Computer: Velo oder Hamsterrad?</title>
                <description><![CDATA[Werkzeuge sind Verlängerungen des Körpers: Die Brille ist eine Verlängerung des Auges, der Hammer eine Verlängerung der Hand, der Hut eine Verlängerung des Kopfhaars. Was ist ein Computer? Die Verlängerung unseres Geistes? Steve Jobs meinte, der Computer sei ein Fahrrad für den Geist. Eine schöne Vorstellung. Wenn man aber schaut, was insbesondere das Mobiltelefon mit uns macht, dann wirkt der zeitgenössische Computer eher wie ein Hamsterrad. Ein Lieblingstrick der alten Skeptiker war, einen zum Beweis aufzufordern, dass das Leben mehr als ein Traum sei. Mit diesem Trick kann man nämlich alles hint...]]></description>
                <link>https://ia.net/know-how/computer-velo-oder-hamsterrad</link>
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        <pubDate>Tue, 22 May 2012 00:00:00 +0000</pubDate>
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        <title>New Site with Responsive Typography</title>
                <description><![CDATA[With the chaos of different screen sizes and a new generation of web browsers, the design paradigms of layout and typography have shifted away from static layouts and system fonts to dynamic layouts and custom web fonts. Screens are changing not just in size, but also in pixel density. Now we need not only responsive layouts, we also need responsive typefaces. To test this assumption, we have relaunched our website with responsive typography and a custom-built responsive typeface. Until recently, we only had a couple of system fonts to choose from, there was not much choice. For serifed typefaces there ...]]></description>
                <link>https://ia.net/know-how/responsive-typography</link>
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        <pubDate>Tue, 15 May 2012 15:54:23 +0000</pubDate>
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        <title>Improving the Digital Reading Experience</title>
                <description><![CDATA[There is a difference between checking Google Maps on your iPhone and asking a stranger for directions. It matters whether you listened to Beethoven’s 9th in a concert hall or in your living room, whether it plays from a vinyl LP or from your iPod. King Lear is not the same experience when seen at the theatre, studied on paper, or scanned on a Kindle. It is not always easy to discern digital and analog experiences. A lot of seemingly analog devices have digital technology built in without us realizing it (tape decks, ovens, cars), and, as you might ha...]]></description>
                <link>https://ia.net/know-how/improving-the-digital-reading-experience</link>
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        <pubDate>Tue, 03 Apr 2012 14:09:11 +0000</pubDate>
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        <title>Salzburg.com - Alle Facetten einer Region</title>
                <description><![CDATA[Oft ist die Weltpolitik relevant für eine Region und manchmal ist die Politik einer Region relevant für die Welt. Bei Regionalzeitungen mit überregionalem Anspruch bewirkt dies zuerst und vor allem ein zünftiges Kuddelmuddel in der Ressortnavigation. Wilde Kategorienmischungen wie bei der WAZ sind keine Seltenheit: &#8220;News - Lokales - Politik - Sport&#8221;. Wo sind denn die lokalen News - und finde ich den Lokalsport nun unter Lokales, Sport, oder an beiden Orten? Die Rheinische Post unterscheidet sogar noch radikaler: &#8220;Aktuelles - Regionales&#8221; steht da ganz oben und damit eigentlich die Behauptung, dass es in Düsseldorf nie Aktue...]]></description>
                <link>https://ia.net/know-how/salzburg-com-alle-facetten-einer-region</link>
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        <pubDate>Mon, 06 Feb 2012 00:00:00 +0000</pubDate>
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        <title>&#8220;Why Simplicity Creates Great User Experiences&#8221; (DRT)</title>
                <description><![CDATA[Interview with William Channer for DRT, focusing on “the importance of keeping interfaces simple, why current websites are complicated and the pitfalls of research and why it&#8217;s a good starting point to understand user expectations.” This is the unedited transcript of the interview. Why do you think it&#8217;s hard to design simple websites? There are always different reasons. One reason is that a lot of corporate design is still driven by a group of people that don&#8217;t understand the medium well enough. For example, scrolling is still an issue for a lot of marketing people. It&#8217;s a hu...]]></description>
                <link>https://ia.net/know-how/why-simplicity-creates-great-user-experiences</link>
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        <pubDate>Sun, 06 Nov 2011 01:31:11 +0000</pubDate>
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        <title>iABC</title>
                <description><![CDATA[The idea: Look at the history, shape and sound pattern of each letter, sum it up in 140 characters, and collect a beautiful specimen for each letter. It started with a random tweet in December 2010—“Do you have a favorite font for every letter?”—and turned into an surprising back-and-forth between a hobby kabbalist (me), and a real type professor (Indra). Here is round one:  A is the mother. It’s the metaphysical Bull (?) leaping from beyond into existence (beth).  B is (A the mother’s) breast, the first contact with reality.  C: the camel (gimel) carrying the bull (A) into existence (B...]]></description>
                <link>https://ia.net/know-how/iabc</link>
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        <pubDate>Tue, 05 Jul 2011 00:00:00 +0000</pubDate>
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        <title>On Prices and Features</title>
                <description><![CDATA[It&#8217;s been two weeks since the launch of Writer for Mac and it went off like a rocket. We sold almost 5,000 copies in two weeks. Of course, version 1.0 had some birth defects (1.01 is out now), but the feedback was overwhelmingly positive—with the exception of a few complaints, mostly about the absence of features, and the price. Now the only thing more difficult than creating a simple user interface is setting the price of your product… 1. Absence of Features 1.1 Creating More Efficient Interfaces The more you think about how you use your writing tool, the less energy you have to t...]]></description>
                <link>https://ia.net/writer/updates/ia-writer-on-prices-and-features</link>
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        <pubDate>Thu, 16 Jun 2011 00:00:00 +0000</pubDate>
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        <title>iA Writer for Mac</title>
                <description><![CDATA[A better tool doesn’t make a better craftsman, but a good tool makes working a pleasure. iA Writer for Mac is a digital writing tool that makes sure that all your concentration goes into the text instead of the program. iA Writer has no preferences. It is how it is. It works like it works. Love it or hate it. Its unique Focus Mode allows me to think, type and shape one sentence at a time. iA Writer is fast; it works without a mouse. It automatically formats semantic entities such as headlines, lists, bold, strong, block quotes using Ma...]]></description>
                <link>https://ia.net/writer/updates/ia-writer-for-mac</link>
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        <pubDate>Sat, 28 May 2011 00:00:00 +0000</pubDate>
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        <title>Business Class: Freemium for News?</title>
                <description><![CDATA[I had a perspective-changing talk on the subject of pay walls with the chief executive of a big publishing company (no, I can&#8217;t tell you who). He asked me what I think about pay walls. I told him what I always say: The main currency of news sites is attention not dollars, and that I believe that it is the publisher’s job to turn that attention into money, to keep the attention machine running. He nodded and made the following, astonishing statement:  I can&#8217;t see pay walls working out either. But we need to do something before we...]]></description>
                <link>https://ia.net/know-how/business-class-news</link>
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        <pubDate>Wed, 04 May 2011 14:29:27 +0000</pubDate>
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          <item>
        <title>Venn ich nur w&#252;sste, was UX ist</title>
                <description><![CDATA[Ich weiss ganz genau, was wir hier bei iA machen. Der Kollege, den ich vor einem Monat nach langer Zeit wieder einmal traf, der wusste das nicht. Wie er mir erzählte, hatte auch das eingehende Studium unserer Webseite daran nichts geändert. Dieser Kollege ist ein Zyniker, deshalb mag ich ihn nicht besonders und hatte keinen Kontakt mehr mit ihm aufgenommen seit ich damals noch als Projekt Manager bei einer anderen Firma arbeitete. Diesmal witterte ich die Chance, meine lang geplante Feldstudie &#8220;User eXperience erklären&#8221; in die Tat umzusetzen. Meine Eltern finden sowieso gut, was ich tue, sind als...]]></description>
                <link>https://ia.net/know-how/venn-ich-nur-wuesste-was-ux-ist</link>
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        <pubDate>Wed, 27 Apr 2011 00:00:00 +0000</pubDate>
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        <title>A Web Designer on Fukushima</title>
                <description><![CDATA[I&#8217;m not a nuclear expert. I am a 40-year-old Swiss web designer, with a degree in philosophy, living in Tokyo. And I&#8217;m a father of a two-year-old boy. I was nonchalant about nuclear energy so far, but recently, I&#8217;ve read a lot about it; it&#8217;s hard to understand the discussion. Not the discussion about technology. One can learn the basics pretty quickly; the more advanced matters are out of reach, but I&#8217;m mostly confused about the logic of the debate. Nuclear optimists think that the next generation of supposedly safe nuclear power plants will solve ...]]></description>
                <link>https://ia.net/know-how/a-web-designer-on-fukushima</link>
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        <pubDate>Tue, 26 Apr 2011 18:32:39 +0000</pubDate>
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          <item>
        <title>Die Zeitungsapplikationskomplikation - wer zahlt?</title>
                <description><![CDATA[Computer, Smartphone, Tablet-PC, IP-TV, Spiele-Konsole, Navigationsgerät und vielleicht sogar im Display des neuen Backofens. Das Web soll uns ganz wie von Bill Gates vorhergesehen überall Information übermitteln. Ob das wirklich Sinn macht, ist eine andere Frage. Klar ist: Smartphones sind auf dem Sprung zum Massenmedium und werden unsere Webnutzung gewaltig verändern. Die jüngsten Zahlen von Cisco sind beeindruckend:  Die durchschnittliche weltweite Smartphone-Nutzung hat sich 2010 verdoppelt. 2010 war die Datenmenge des mobilen Internets schon das Dreifache von der Menge des gesamten Internets im Jahr 2000 2011 soll der Anteil von Videos am mobilen Datenverkehr erstmals über 50 Prozent steigen.  Die Prognosen für die N...]]></description>
                <link>https://ia.net/know-how/die-zeitungsapplikationskomplikation-wer-zahlt</link>
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        <pubDate>Fri, 18 Feb 2011 00:00:00 +0000</pubDate>
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          <item>
        <title>iPad App Sales Numbers: WIRED vs. Writer</title>
                <description><![CDATA[We&#8217;re tracking the performance of iA Writer with a wonderful app called AppViz from ideaswarm. AppViz not only allows you to track your own sales—you can also use it to evaluate how much other apps make, if you have comparable sales numbers. My first question was: How much does WIRED make? Here is the answer:  According to the top grossing stats iA Writer and WIRED generate a similar amount of revenue in the US app store. At the moment this is around $1,200-2,000 or 300-500 downloads per day. It&#8217;s hard to say how that translates into global sa...]]></description>
                <link>https://ia.net/know-how/ipad-app-sales-numbers-wired-vs-writer</link>
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        <pubDate>Fri, 03 Dec 2010 22:43:46 +0000</pubDate>
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          <item>
        <title>Open Letter to my Friend Zeldman</title>
                <description><![CDATA[After an anecdotal back and forth with Zeldman about the .Net awards where he was sponsor, judge, and recipient of three medals, @jobgold asked whether I was against prizes in general or just the &#8220;circle jerk&#8221; prizes, I answered that &#8220;All awards should go from old uncles (like me or @zeldman or whoever) to young people. They need it.&#8221; Zeldman wrote an interesting reply, arguing among other that &#8220;we don’t need no awards, we need good awards”, because:  When a client said make the logo bigger, a creative director could turn quietly to his or her wall of awards, and ...]]></description>
                <link>https://ia.net/know-how/open-letter-to-my-friend-zeldman</link>
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        <pubDate>Mon, 22 Nov 2010 23:04:23 +0000</pubDate>
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          <item>
        <title>Form and Information</title>
                <description><![CDATA[Here is the lecture iA&#8217;s Oliver Reichenstein gave in 2010 at Keio University on creativity, information, and innovation. It has an introduction (slides 1-12) about iA for the students—you can skip that. Since the voiceover is missing, some things will not be as clear as in the lecture. We hope that it&#8217;s still clear enough.   After twelve years of absence from Philosophy, University, and teaching, Oliver had great fun being back in front of a class. The following Semester he was teaching a class on Internet and The Philosophy of Law 30% as a co-lecturer at KEIO University.]]></description>
                <link>https://ia.net/know-how/form-and-information</link>
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        <pubDate>Wed, 27 Oct 2010 00:43:10 +0000</pubDate>
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        <title>Stephen Fry on Writer</title>
                <description><![CDATA[Stephen Fry, what are your four iPad apps you can&#8217;t live without?&#8221; Guess what: IMDB, Instapaper, Soundhound, and Writer. Fry: “Astonishingly simple. Everything goes away except for the writing experience.”  Stephen Fry is not alone. Writer gets the highest praise from almost everybody that has used it, because &#8220;smart focused apps win&#8221;:   &#8220;Most useful and remarkably clever—invisibly so—device for writing.&#8221; A. Burroughs &#8220;The best app on my iPad&#8221; Erik Spiekermann &#8220;The Perfect iPad Writing App&#8221; Gizmodo &#8220;Brings that hyperfocused aesthetic to word-processing.&#8221; WIRED &#8220;If you like writing, see the excellent Writer from @iA... (If you don&#8217;t like wri...]]></description>
                <link>https://ia.net/writer/updates/stephen-fry-on-writer</link>
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        <pubDate>Fri, 22 Oct 2010 00:00:00 +0000</pubDate>
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        <title>iPad: Scroll or Card?</title>
                <description><![CDATA[How do you navigate content on the iPad? Scroll or flip? In 1987, the biggest neck beards in tech held a conference on the Future of Hypertext and there were two camps, “Card Sharks” and “Holy Scrollers”. They had an epic battle over this question: Should you scroll or flip pages on the screen? Who won the fight?  Let’s first look at how the discussion went. Here is a short rundown of the debate (a lot of it feels like déjà vu):  As happens in every new field, a struggle is already taking place over which hypertext methods are the best, wi...]]></description>
                <link>https://ia.net/know-how/ipad-scroll-or-card</link>
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        <pubDate>Thu, 21 Oct 2010 00:00:00 +0000</pubDate>
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