Here's a recap of our webinar on Making Money with Promotions That Work. We shared tips on how you can build effective promotions that can increase your conversion rate, including how to run a social good campaign with Seeds, a company that provides microfinance loans for women in Africa.

We love our Amazon Developer Evangelists! Unfortunately, we hardly get to see them because they are traversing the globe, and after a brief hiatus they’re ready to get back on the road! Here’s where you can find them this April.

Here's what you missed last week on the Amazon Developer Blog.

Belka Games is a social and mobile game development company from Belarus, specializing in creating casual game applications with rich graphics. I recently had a chance to sit with Belka Games’ Head of Marketing, Zar Serebryannikov, to chat about game development and their recent successes.

Every smartphone user has experienced a push notification and there’s a big focus on push notifications today. In-app messaging is seeing increasing adoption among developers and marketers. Not sure which approach is right for your app? Here’s what you need to know about each method.

Here's what you missed last week on the Amazon Developer blog.

Globally, there are 67.2 million mobile gamers who spend big on mobile games each month. In the US, 6.7 percent of all mobile gamers spend more than $25 per month on or in mobile games. Here's what you need to know to target this elusive group more widely and successfully.

Last December, we began rolling out a brand new user interface for Fire TV that puts your content front and center for customers. Customer reaction to the new UI has been overwhelmingly positive, and we continue to innovate to bring new ways to drive deeper engagement with your apps and games.

In an upcoming release, the Fire TV home screen will have a new row called “Recommended By Your Apps.” This row will show content recommendations that your app sends, assuming the customer has your app installed and opened it at least once. Recommendations on the Fire TV home screen will promote deeper engagement and loyalty for your apps.

Here's what you missed last week on the Amazon Developer Blog.[Read More]

From free tools to innovative monetization opportunities, Amazon Developer Day at GDC 2017 was the A2Z for developer success on a shoestring budget. If you missed our developer day you can watch the sessions on our YouTube channel.

Crafting Promotions That Work

The UK has long been recognised as a hotbed of tech talent – just take a look at some of the innovative start-ups launching at Silicon Roundabout and elsewhere in the country. But no matter how talented the individual, it can be next to impossible to get noticed without the right platform. We believe skilled people deserve to be given the opportunity to showcase their offering, which is where the Amazon UK Developer Spotlight initiative comes in.

Even the best apps and games need a solid promotion strategy to turn a profit. In this webinar, I will teach you how to create promotions that deliver results.

The app market is one of the most competitive spaces in the world. It’s crowded and growing more crowded every day. A great way to increase long-term exposure is app store optimization.

App store optimization, or ASO, can be defined as the ongoing process of testing and measuring updates to app store marketing assets, with the goal of increasing visibility and driving more downloads.

We’ll walk you through the basics. For a step-by-step guide, check out App Annie’s ASO Playbook.

You heard how effective push notifications could be, especially compared to email campaigns, so you dived in with both feet. You came up with some content ideas for tactical messaging, adjusted delivery timing to account for past user behavior, and even factored in target device type. Now, thanks to your careful planning and strategic use of push, your users are re-engaging with your app more than ever. Congratulations!

Now what?

Here's what you missed last week on the Amazon Developer blog.[Read More]