<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[Ghost]]></title><description><![CDATA[The professional publishing platform]]></description><link>https://blog.ghost.org/</link><image><url>https://blog.ghost.org/favicon.png</url><title>Ghost</title><link>https://blog.ghost.org/</link></image><generator>Ghost 1.9</generator><lastBuildDate>Sat, 30 Sep 2017 00:54:59 GMT</lastBuildDate><atom:link href="https://blog.ghost.org/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[Lead Product Designer at Ghost]]></title><description><![CDATA[<div class="kg-card-markdown"><p>We're looking for a new member of the Ghost team, maybe it's you?</p>
<p>We're a non-profit organisation on a mission to create modern, independent publishing technology to power the future of online journalism.</p>
<p>This is not a rocket-ship. You won't find any unicorn glitter or exponential curves around here, just</p></div>]]></description><link>https://blog.ghost.org/lead-product-designer/</link><guid isPermaLink="false">59b35255f67292002282d2e2</guid><category><![CDATA[Careers]]></category><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Tue, 12 Sep 2017 23:08:13 GMT</pubDate><content:encoded><![CDATA[<div class="kg-card-markdown"><p>We're looking for a new member of the Ghost team, maybe it's you?</p>
<p>We're a non-profit organisation on a mission to create modern, independent publishing technology to power the future of online journalism.</p>
<p>This is not a rocket-ship. You won't find any unicorn glitter or exponential curves around here, just a real company with a sustainable business which has been profitable from year 1 and has been growing healthily ever since. Currently our Annual Recurring Revenue is just over <strong>$825,000</strong> - and annual net revenue is over <strong>$1million</strong>. We're pretty transparent about our mission and our metrics, you can <a href="https://ghost.org/about/">read all about us</a>.</p>
<p><img src="https://blog.ghost.org/content/images/2017/09/Untitled-2.png" alt="Untitled-2"><br>
<small class="special-caption2">The Ghost brand, more details over on <a href="https://ghost.org/design/">our brand guide</a></small></p>
<p>Ghost is the best independent publishing platform out there, and one of the most popular open source projects of all time on Github. Tens of thousands of publications and blogs around the world run on Ghost, and just the ones which we host get well over 100million requests each month.</p>
<p>Chances are you've already visited and read sites which run on Ghost. Our users range from hugely popular bloggers like <strong>Jeff Atwood</strong>, <strong>Troy Hunt</strong> and <strong>Joel Gascoigne</strong> - all the way through to some of the world's largest organisations like <strong>Square</strong>, <strong>Tinder</strong>, <strong>DuckDuckGo</strong>, <strong>Vevo</strong>, <strong>Mozilla</strong>, <strong>Napster</strong>, <strong>CloudFlare</strong>, <strong>Digital Ocean</strong>, <strong>OkCupid</strong> and many, many more.</p>
<p>As the company grows, we're looking for an experienced senior product designer to join the team - and help lead everything we're building. This is a diverse role with a lot of freedom and control over all facets of design at Ghost across web, desktop and mobile projects.</p>
<p><img src="https://blog.ghost.org/content/images/2017/07/content.png" alt="ghost-ui"><br>
<small class="special-caption">The main Ghost app UI</small></p>
<h2 id="whatwerelookingfor">What we're looking for</h2>
<p>Ghost has a strong brand which we place a tremendous amount of value in. We're looking for someone with both the skill and the style to push the quality of design at Ghost as far as it can go. We aren't precious about it. It could be a lot better.</p>
<p>For this position, we're explicitly looking for someone experienced (5+ years design experience at minimum) and confident in taking a broad brief, and seeing it through from start to finish alongside our engineering team. From concept, to spec, to prototype, testing, and shipping a release.</p>
<p>Strong experience in designing web applications is a must. <strong>Experience specifically relating to content management systems, SaaS apps and decentralised technology is a huge advantage.</strong> Previous remote work and startup experience is also very valuable.</p>
<p><img src="https://blog.ghost.org/content/images/2017/07/casper.jpg" alt="casper"><br>
<small class="special-caption">A new Ghost install, running our default theme: <a href="https://demo.ghost.io">Casper</a></small></p>
<p>Everyone on the team can code. This role requires strong front end development experience and someone comfortable with turning their designs into working prototypes. Very strong HTML/CSS is a must. Any experience with Node, Ember, Gulp, PostCSS (and just JavaScript in general) is a big plus.</p>
<p>People who are great at written communication and highly self-motivated tend to do best at Ghost. The majority of the team is made up of former founders, freelancers and self-starters who are comfortable working independently and getting things done.</p>
<p>This role would be well suited to someone in an existing design team at a fast-paced technology company, looking for a position where they're able to have larger impact across an entire company and product. There are a lot of opportunties for growth and leadership here as the team expands.</p>
<p>We don't mind where you're based or what hours you work, but this role does require reasonable working-hours overlap with the rest of our product engineering team - the majority of whom are based in Europe.</p>
<p>We value diversity of all types at Ghost and our team is made up of a thoughtful, kind group of people with a wide range of backgrounds. We have as many people who speak German as we do English and our engineering team contains as many women as it does men. Some of us are single, others are married, while others are parents. We actively want to work with people with different perspectives and experiences to the ones we already have.</p>
<h2 id="whatitsliketoworkhere">What it's like to work here</h2>
<p>The vast majority of our work gets done on Github, with Slack as the main channel for communication. We do a weekly meetings via Zoom which are used to discuss progress and plan what's coming next.</p>
<p>The biggest perk of working at Ghost is that we have a small, talented team with a very large audience. This means you have the ability to have a huge impact on the product and the company, whilst also having really interesting and challenging problems to work on. We believe deeply in what we do, and we're all in this to build something lasting, sustainable and positive.</p>
<p><img src="https://blog.ghost.org/content/images/2017/09/team.jpg" alt="team"></p>
<p>On top of all that, we try to treat people pretty well. All roles at Ghost come with:</p>
<ul>
<li><strong>Competitive salary</strong><br>
We pay very well at market rates reflecting both location and experience.</li>
<li><strong>Fully remote work</strong><br>
Work from anywhere in the world, or travel continuously if that's your thing. Everything we do is online. As long as you have wifi, you're all set.</li>
<li><strong>All the tech you need</strong><br>
We'll pay for whatever hardware and software you need to work and make sure you're regularly upgraded to the latest versions.</li>
<li><strong>Office costs covered</strong><br>
Whether you prefer a home office or a co-working space, we'll help pay for it.</li>
<li><strong>Personal development</strong><br>
An annual budget for books, courses, conferences and travel expenses.</li>
<li><strong>Twice annual international team retreats</strong><br>
Every 6 months we get the whole crew together for a week away. The last few trips have taken us to Dubai, Thailand, Austria &amp; Egypt.</li>
<li><strong>3 day weekends, all year long</strong><br>
We close the office on the last Friday of every single month. Enjoy!</li>
<li><strong>Unlimited paid vacation</strong><br>
Minimum 2 weeks per year, if you don't take it yourself, we kick you out of the office in December until the new year rolls around.</li>
<li><strong>Paid parental leave</strong><br>
When the time comes to welcome a new member of the family, we offer 3 months fully paid parental leave.</li>
<li><strong>Guaranteed pay-rises</strong><br>
Everyone at Ghost receives a minimum 5% pay increase each year to reward loyalty and offset the cost of inflation.</li>
<li><strong>Dog friendly office</strong><br>
Just kidding we literally don't have an office - but apparently tech companies think is an important detail to put on job descriptions and we didn't want to feel left out. So, um. Feel free to work with your dog.</li>
</ul>
<h2 id="howtoapply">How to apply</h2>
<p>We don't hire people often, and positions rarely open up. We're pretty proud that in the 4.5 years since Ghost started not a single person has ever quit. So when we do add a member to the team, we're pretty diligent about it.</p>
<p>All jobs at Ghost start with an email application, progressing to 1-2 short phone interviews, and finally a trial project.</p>
<p>Rather than trying to guess if we'll work well together based on  lengthy arbitrary interview questions or &quot;code challenges&quot; - instead we invite promising candidates to work on a real life trial project with us and pay them for their time. Trial projects are typically 20-30 hours of work, and give us an opportunity to get to know each other prior to pursuing a full time offer.</p>
<p>If you think you'd make a great fit for this role, please hit the button below and fill out the form to tell us a little more about yourself! Or, if you know someone who would be a great fit - maybe send them a link to this page?</p>
<hr>
<div style="padding:1.5em 0 2em;text-align:center;">
<a class="typeform-share button" href="https://ghostjournalism.typeform.com/to/q6gVo0" data-mode="popup" style="display:inline-block;text-decoration:none;background-color:#3eb0ef;color:white;cursor:pointer;font-family:Helvetica,Arial,sans-serif;font-size:20px;line-height:50px;text-align:center;margin:0;height:50px;padding:0px 33px;border-radius:5px;max-width:100%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;font-weight:bold;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;" target="_blank">Apply Now </a>
</div>
<hr>
<p>We aren't able to respond to every single application that comes in, but if yours is successful - we promise you'll hear back from us within around a week.</p>
<p>If this role isn't a good fit for you, but you <em>are</em> interested in hearing about any other roles that open up in future, you can subscribe to our careers mailing list. We <em>never</em> use this list for any promotional emails, marketing, or anything else. You'll only ever get an email to let you know when we're hiring for a new position:</p>
<section class="subscribe-form subscribe-form-careers">
<h3 class="subscribe-form-title">Ghost Careers Mailing List</h3>
<p>Want a notification when new positions open up?</p>
<form method="post" action="http://tryghost.createsend.com/t/t/s/jiukli/">
<div class="form-group">
<input class="subscribe-email" id="fieldEmail" type="email" placeholder="Email Address" name="cm-jiukli-jiukli" autocapitalize="off" autocorrect="off" tabindex="2" required="true">
</div>
<button class="" type="submit" tabindex="3"><span>Subscribe</span></button>
</form>
</section>
</div>]]></content:encoded></item><item><title><![CDATA[Unsplash x Ghost]]></title><description><![CDATA[<div class="kg-card-markdown"><p>We've just released an official Unsplash integration for Ghost; Now you can find and use beautiful free photos from the world's most generous community of photographers!</p>
<p>No matter what case study you look at, the results are unanimous. Using high quality images within any form of digital media massively increases</p></div>]]></description><link>https://blog.ghost.org/unsplash/</link><guid isPermaLink="false">5994730cec9a760022026084</guid><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Mon, 21 Aug 2017 17:21:48 GMT</pubDate><media:content url="https://images.unsplash.com/photo-1502888395188-799b90b43871?ixlib=rb-0.3.5&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=1080&amp;fit=max&amp;s=a27af800130b6bf7eba979e5bcd030b2" medium="image"/><content:encoded><![CDATA[<div class="kg-card-markdown"><img src="https://images.unsplash.com/photo-1502888395188-799b90b43871?ixlib=rb-0.3.5&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&s=a27af800130b6bf7eba979e5bcd030b2" alt="Unsplash x Ghost"><p>We've just released an official Unsplash integration for Ghost; Now you can find and use beautiful free photos from the world's most generous community of photographers!</p>
<p>No matter what case study you look at, the results are unanimous. Using high quality images within any form of digital media massively increases audience engagement. Spending that extra time finding the perfect photograph to go with a post is almost always worth it, and if you're anything like us - you probably spend quite a bit of time on it!</p>
<p>It sure would be nice if it didn't take quite as much time, though, which is why today we're announcing the official integration for <a href="https://unsplash.com">Unsplash</a> inside Ghost. In the space of a couple of clicks, you now have access to hundreds of thousands of stunningly beautiful photographs which can be used completely for free.</p>
<p><video style="border: #e5eff5 1px solid;" src="https://streams.ghost.org/unsplashxghost.mp4" playsinline="" autoplay muted loop></video></p>
<p>We've been long time fans of Unsplash right back to when they first launched as a tiny little blog sharing 10 free photographs per week. It has been wonderful to watch it grow into a thriving photography community with a killer API, and so we're <em>very</em> excited about being able to have Unsplash photos directly within Ghost.</p>
<p>A quick update on <strong>Ghost(Pro)</strong> migrations to Ghost 1.0: We're half-way through all active customers now. If you're still waiting for the &quot;Upgrade&quot; button to appear on <a href="http://my.ghost.org">my.ghost.org</a> beside your site, send us an email on <a href="mailto:support@ghost.org">support@ghost.org</a> and we'll bump you to the top of the list :)</p>
<hr>
<p><strong>Ghost(Pro)</strong> users are being upgraded automatically and will see this functionality shortly inside their admin area. Self hosted developers can use <a href="https://docs.ghost.org/docs/ghost-cli">Ghost-CLI</a> to get this feature by running <code>$ ghost update</code> to install the <a href="https://github.com/TryGhost/ghost/releases">latest release</a>.</p>
</div>]]></content:encoded></item><item><title><![CDATA[Custom Social Data]]></title><description><![CDATA[We've just released support for customised rich cards for Ghost. Now you can create custom Twitter cards and Facebook embeds for every individual blog post!]]></description><link>https://blog.ghost.org/custom-social-data/</link><guid isPermaLink="false">598b55faf530070023e73e3a</guid><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Wed, 09 Aug 2017 19:37:58 GMT</pubDate><media:content url="https://blog.ghost.org/content/images/2017/08/social-main-1.jpg" medium="image"/><content:encoded><![CDATA[<div class="kg-card-markdown"><img src="https://blog.ghost.org/content/images/2017/08/social-main-1.jpg" alt="Custom Social Data"><p>We've just added support for custom social data to Ghost, so now you can create customised rich card embeds for Twitter and Facebook on every post.</p>
<p>Ghost has had rich automatic <a href="https://blog.ghost.org/structured-data/">structured data</a> support for a few years, but now you can override the automatic defaults and create custom cards for both Twitter and Facebook.</p>
<p>This fine-grained control means that now you can directly specify exactly how you want your content to appear on your site, on Google, on Twitter and on Facebook — all completely independently of one another. If you don't want to fill out all this data manually though, Ghost will still fall back to creating automatic defaults which work great, too!</p>
<p><img style="border: #e5eff5 1px solid;" src="https://blog.ghost.org/content/images/2017/08/social-screenshot-1.jpg" alt="Custom Social Data"></p>
<p>If you want to see this feature in action, try sharing this very post that you're reading right now on Twitter or Facebook (or search for it in Google). You'll see different customised content for each one.</p>
<p>A few other housekeeping notes: <strong>Ghost(Pro)</strong> upgrades are now well underway. We're enabling all migrations to <a href="https://blog.ghost.org/1-0/">Ghost 1.0</a> in batches, adding more to the list every day. Anyone who Tweets, emails, comments, or otherwise gets in touch with us is being automatically bumped to the top of the queue. So if you're still waiting for the &quot;Migrate!&quot; button to appear on <a href="http://my.ghost.org">my.ghost.org</a> — get in touch!</p>
<hr>
<p><strong>Ghost(Pro)</strong> users are being upgraded automatically and will see this functionality shortly inside their admin area. Self hosted developers can use <a href="https://docs.ghost.org/docs/ghost-cli">Ghost-CLI</a> to get this feature by running <code>$ ghost update</code> to install the <a href="https://github.com/TryGhost/ghost/releases">latest release</a>.</p>
</div>]]></content:encoded></item><item><title><![CDATA[Post Code Injection]]></title><description><![CDATA[<div class="kg-card-markdown"><p>We've just added Code Injection to posts and pages in Ghost, so you can add custom styles and scripts to the header and footer of individual articles.</p>
<p>A while back we introduced Code Injection for Ghost as an easy way to insert styles, scripts, and arbitrary snippets of code into</p></div>]]></description><link>https://blog.ghost.org/post-code-injection/</link><guid isPermaLink="false">5982fb8ef64495002e612515</guid><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Thu, 03 Aug 2017 11:54:51 GMT</pubDate><content:encoded><![CDATA[<div class="kg-card-markdown"><p>We've just added Code Injection to posts and pages in Ghost, so you can add custom styles and scripts to the header and footer of individual articles.</p>
<p>A while back we introduced Code Injection for Ghost as an easy way to insert styles, scripts, and arbitrary snippets of code into the header and footer of a site without needing to edit any theme files.</p>
<p>Now, we've also added the fields at a post level for when you want to use one-off style, script or snippet of code but don't want to include it across the entire site. This comes in particularly handy when using interactive embeds and elements, or when you want custom styles for art-directed posts, like this one.</p>
<h5 id="wevegiventhispostcustomcoloursandstyleswhichonlyapplyonthispageandnowhereelse">We've given this post custom colours and styles which only apply on this page and nowhere else.</h5>
<p>Code Injection is located in the usual post settings menu:</p>
<div class="roundme">
<p><img src="https://blog.ghost.org/content/images/2017/08/codeinjection.gif" alt="Code Injection"></p>
</div>
<p>A week after our big Ghost 1.0 release, we're now at Ghost 1.5 with much more on the way in smaller bite-sized chunks. You don't <em>need</em> to upgrade Ghost every single time we do a release — we're deliberately going easy on the update notifications for that reason — but you can if you want all the latest and greatest features as soon as they're available.</p>
<p>This is a new model for us, and it's one which we're feeling extremely good about - but there's going to be a bit of an adjustment period.</p>
<p>A couple of people have asked about Ghost(Pro) migrations to 1.0 — I'm pleased to share that those have now officially started rolling out and we're making our way through customer migrations as I write this. Once your site is ready to migrate to 1.0 you'll see a button on <a href="http://my.ghost.org">my.ghost.org</a> to let you know.</p>
<hr>
<p><strong>Ghost(Pro)</strong> users are being upgraded automatically and will see this functionality shortly inside their admin area. Self hosted developers can use <a href="https://docs.ghost.org/docs/ghost-cli">Ghost-CLI</a> to get this feature by running <code>$ ghost update</code> to install the <a href="https://github.com/TryGhost/ghost/releases">latest release</a>.</p>
</div>]]></content:encoded></item><item><title><![CDATA[Custom Excerpts]]></title><description><![CDATA[<div class="kg-card-markdown"><p>Following on from <a href="https://blog.ghost.org/1-0/">Ghost 1.0</a> and <a href="https://blog.ghost.org/hemingway-mode/">Hemingway Mode</a>, today we're releasing Custom Excerpts for Ghost.</p>
<p>By default, Ghost will pull out the first few words of your post (usually around 55) to act as an excerpt to be displayed in post archives. This helps give readers a sense of</p></div>]]></description><link>https://blog.ghost.org/custom-excerpts/</link><guid isPermaLink="false">598033adff04c5002e23b020</guid><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Wed, 02 Aug 2017 13:50:08 GMT</pubDate><content:encoded><![CDATA[<div class="kg-card-markdown"><p>Following on from <a href="https://blog.ghost.org/1-0/">Ghost 1.0</a> and <a href="https://blog.ghost.org/hemingway-mode/">Hemingway Mode</a>, today we're releasing Custom Excerpts for Ghost.</p>
<p>By default, Ghost will pull out the first few words of your post (usually around 55) to act as an excerpt to be displayed in post archives. This helps give readers a sense of what the post is about by giving them a teaser of the introduction. But what about when you want to customise that excerpt to be a more specific summary?</p>
<p><img src="https://blog.ghost.org/content/images/2017/08/excerpts.jpg" alt="excerpts"></p>
<p>Now, you can override these excerpts with your own customised text, which will also double as the default summary for Twitter Cards, Open Graph tags and rich embeds.</p>
<p>Custom excerpts, if used, will override standard excerpts — so you can choose how to use them. Either as a teaser, a subtitle or a dek. It's entirely up to you and what feels best within your theme.</p>
<p><img style="border: #e5eff5 1px solid;" src="https://blog.ghost.org/content/images/2017/08/excerpts3.jpg" alt="Adding a custom excerpt"></p>
<h2 id="theresmoreontheway">There's more on the way</h2>
<p>This is one of many small features which we're going to be shipping over the next few weeks to bring more native power and flexibility to Ghost. More on the way :)</p>
<hr>
<p><strong>Ghost(Pro)</strong> users are being upgraded automatically and will see this functionality shortly inside their admin area. Self hosted developers can use <a href="https://docs.ghost.org/docs/ghost-cli">Ghost-CLI</a> to get this feature by running <code>$ ghost update</code> to install the <a href="https://github.com/TryGhost/ghost/releases">latest release</a>.</p>
</div>]]></content:encoded></item><item><title><![CDATA[Hemingway Mode]]></title><description><![CDATA[<div class="kg-card-markdown"><p>Following the release of Ghost 1.0 last week, we're trying to get back into the habit of doing smaller, simpler releases and getting them out into the wild. So today we're releasing a tiny feature called Hemingway Mode, because the shortest answer is doing the thing.</p>
<p>There's an old</p></div>]]></description><link>https://blog.ghost.org/hemingway-mode/</link><guid isPermaLink="false">597b2b3daecf5800226c392c</guid><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Mon, 31 Jul 2017 12:53:46 GMT</pubDate><media:content url="https://blog.ghost.org/content/images/2017/07/hemingway.jpg" medium="image"/><content:encoded><![CDATA[<div class="kg-card-markdown"><img src="https://blog.ghost.org/content/images/2017/07/hemingway.jpg" alt="Hemingway Mode"><p>Following the release of Ghost 1.0 last week, we're trying to get back into the habit of doing smaller, simpler releases and getting them out into the wild. So today we're releasing a tiny feature called Hemingway Mode, because the shortest answer is doing the thing.</p>
<p>There's an old quote which is famously misattributed to Ernest Hemingway, who supposedly once posited that one should:</p>
<blockquote>
<p>“Write drunk; edit sober.”</p>
</blockquote>
<p>Regardless of whether or not he ever actually said it (we're sure you'll let us know in the comments), the notion is a good one. Sometimes the natural pursuit of perfection becomes a distraction from the process of creation.</p>
<p><strong>So: When Hemingway Mode is enabled in the editor, your backspace key is disabled. Write now; edit later.</strong></p>
<p><img style="border: #e5eff5 1px solid;" src="https://blog.ghost.org/content/images/2017/07/hemingway3.gif" alt="Hemingway Mode"></p>
<p>Philosophical posturing aside, this is really just a bit of fun. Sometimes artificial constraints really do make you think (or write) in new and interesting ways. After all, when you stop doing things for fun you might as well be dead.</p>
<p>We hope this helps encourages you to conquer the blink, blink of the little blue cursor. Do not worry. You have always written before and you will write now.</p>
<hr>
<p><strong>Ghost(Pro)</strong> users are being upgraded automatically and will see this functionality shortly inside their admin area. Self hosted developers can use <a href="https://docs.ghost.org/docs/ghost-cli">Ghost-CLI</a> to get this feature by running <code>$ ghost update</code> to install the <a href="https://github.com/TryGhost/ghost/releases">latest release</a>.</p>
</div>]]></content:encoded></item><item><title><![CDATA[Announcing Ghost 1.0]]></title><description><![CDATA[<div class="kg-card-markdown"><p>About four years ago we launched Ghost on Kickstarter as a tiny little prototype of an idea to create the web's next great open source blogging platform.</p>
<p>In the early days we really just focused on just making everything work. Ghost was one of the very first open source Node.</p></div>]]></description><link>https://blog.ghost.org/1-0/</link><guid isPermaLink="false">597997347511f9001883d8ee</guid><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Thu, 27 Jul 2017 10:57:34 GMT</pubDate><media:content url="https://blog.ghost.org/content/images/2017/07/DJI_0006-Edit.jpg" medium="image"/><content:encoded><![CDATA[<div class="kg-card-markdown"><img src="https://blog.ghost.org/content/images/2017/07/DJI_0006-Edit.jpg" alt="Announcing Ghost 1.0"><p>About four years ago we launched Ghost on Kickstarter as a tiny little prototype of an idea to create the web's next great open source blogging platform.</p>
<p>In the early days we really just focused on just making everything work. Ghost was one of the very first open source Node.js applications, and it certainly came with a steep learning curve. Our first release was Ghost 0.3 in September 2013, and since then there have been a total of 99 releases, all the way up to Ghost 0.11.9.</p>
<p>In that time we've watched as the Ghost ecosystem has grown and flourished. From some of the web's best loved startups like <a href="https://squareup.com/townsquare">Square</a> and <a href="http://blog.gotinder.com/">Tinder</a>, to some of the world's most important organisations like Elon Musk's <a href="https://blog.openai.com/">OpenAI</a> and <a href="https://blog.mozvr.com/">Mozilla</a>. Ghost even made a very brief appearance in this season of HBO's <a href="https://twitter.com/SiliconHBO/status/874092257607135234">Silicon Valley</a>.</p>
<p><strong>Today marks our 100th release of Ghost and, fittingly, it's Ghost 1.0.0</strong></p>
<p>This release contains over 2,600 commits of features, refactors, improvements, and fixes to make the entire codebase more robust and more reliable all-round.</p>
<hr>
<h2 id="aneweditor">A new editor</h2>
<p>The headline feature of Ghost 1.0 is a brand new editor, and it's one that we're incredibly excited about, because we think it paves the way toward one of the most powerful publishing experiences on the web.</p>
<p>Ghost has always been known and praised for its simple, yet powerful Markdown editor, which allows for a great writing experience alongside easy document formatting.</p>
<p>Our new editor offers a tremendous upgrade to that experience, with a cleaner design, a new toolbar, support for Markdown tables, CommonMark, Github-flavoured Markdown and multiple view options depending on whether you prefer a focused single column or a side-by-side preview.</p>
<p><img src="https://blog.ghost.org/content/images/2017/07/editor.png" alt="Announcing Ghost 1.0"></p>
<p>While this is already a significant upgrade over the previous writing experience, there's a whole lot more going on behind the scenes.</p>
<p>The truth is that Ghost 1.0 doesn't just have one new editor. <strong>It has two.</strong></p>
<h3 id="letmeexplain">Let me explain:</h3>
<p>Improving Ghost's Markdown editor has always been high on our list of priorities, but for a long time we've wanted to do more. Modern publications aren't just text based, they're comprised of diverse, dynamic elements from photographs to videos, detailed charts and rich embeds. We wanted to build something entirely new which would support all of those use-cases, and be extensible for new types of content in the future.</p>
<p>New-age WYSIWYG editors are a dime-a-dozen these days. Everyone and their dog seems to have a fancy document editor, but all of them suffer from the same fundamental problem: A fragile (or non-existent) underlying document storage model, which means that no matter how good they look, they fall apart pretty quickly.</p>
<p>Back in 2015 we started talking to Matt and Cory from the Ember.js core team, who had started building a portable JSON-based document storage format called <a href="https://github.com/bustle/mobiledoc-kit">MobileDoc</a> as a part of a long term project for <a href="http://Bustle.com">Bustle.com</a> - one of the web's most successful modern publishers. MobileDoc is unique as an open standard which can store dynamic nested blocks of content in a sane manner, and translate their output into a variety of formats.</p>
<p>For almost two years we've been building a powerful block-based editor on top of MobileDoc - which is included in Ghost 1.0 for the first time. We're calling it <strong>Koenig</strong>.</p>
<p>The secret is that the upgraded Markdown editor is just a content block within the new Koenig editor:</p>
<p><video class="video-new-editor" src="https://streams.ghost.org/new-editor.mov" playsinline="" autoplay muted loop></video></p>
<p>Ghost 1.0 and its upgraded Markdown editor is the first step toward a much more powerful writing experience. Over the rest of the year we'll be adding support for more content types, and making them extensible so developers can create their own.</p>
<blockquote>
<p>Here's a very simple, early demo of where we're going next with the Koenig editor later this year:</p>
</blockquote>
<p><video class="video-koenig" src="https://streams.ghost.org/koenig.mov" playsinline="" autoplay muted loop></video></p>
<p>But wait there's more!</p>
<h2 id="arefreshedui">A refreshed UI</h2>
<p>We've given Ghost admin a fresh lick of paint, tidied up the settings area, re-jigged buttons, a better publishing workflow, and many other small visual improvements.</p>
<p>Oh, and you can also filter the content screen now by post state, tag and author - so it's way easier to sort through large archives of content.</p>
<p><img src="https://blog.ghost.org/content/images/2017/07/content.png" alt="Announcing Ghost 1.0"></p>
<h2 id="anewdefaultthemedesign">A new default theme design</h2>
<p>Casper, our default theme, has now reached its 2.0 milestone and has a shiny new look to celebrate the occasion. This new layout was designed to accommodate all the new Ghost features we've released over the last few years, and provide a more flexible/customisable base for most publications.</p>
<p><img src="https://blog.ghost.org/content/images/2017/07/casper.jpg" alt="Announcing Ghost 1.0"></p>
<h2 id="nightshiftmode">Night shift mode</h2>
<p>New in beta, a night shift mode to reverse the colours of Ghost admin for a gentler experience on the eyes when working in dim lighting. (Or just feeling like you're writing code)</p>
<p><img src="https://blog.ghost.org/content/images/2017/07/nightshift.png" alt="Announcing Ghost 1.0"></p>
<h2 id="publicationicons">Publication icons</h2>
<p>As well as a publication logo Ghost now also supports publication icons; handy for a smaller square logo to be used with theme UI and as a site favicon.</p>
<img style="max-width: 830px;" src="https://blog.ghost.org/content/images/2017/07/icon.png" alt="Announcing Ghost 1.0">
<h2 id="awholelotmore">A whole lot more</h2>
<p>There are huge number of changes and improvements to enjoy.</p>
<ul>
<li>A brand new importer which works a lot better than the old importer.</li>
<li>Google AMP is now optional rather than always-on.</li>
<li>Custom redirects can now be set via a config file.</li>
<li>Users can be suspended if required.</li>
<li>Collision detection, so if two people are editing a post at the same time they won't override each other. That was, um. Not ideal.</li>
<li>A new tour feature for new Ghost users to find their way around.</li>
</ul>
<p><img src="https://blog.ghost.org/content/images/2017/07/tour.png" alt="Announcing Ghost 1.0"></p>
<p>There are also a huge number of changes for developers in Ghost 1.0, which we've covered over <a href="https://dev.ghost.org/ghost-1-0-0/">on the developer blog</a>. There are important breaking changes to the theme API.</p>
<hr>
<h2 id="howtoupgradetoghost10">How to upgrade to Ghost 1.0</h2>
<p>This is our first major release which breaks backwards compatibility, so the upgrade process is more involved than usual.</p>
<p><strong>If you don't have a Ghost site:</strong> Try it out for free with our <a href="https://ghost.org/pricing">14 day trial on Ghost(Pro)</a>. All new sites automatically run on Ghost 1.0.</p>
<p><strong>If you have an existing Ghost(Pro) site:</strong> The upgrade process will be mostly automated for you, with a couple of steps. We're upgrading people in batches over the coming weeks and once your account is ready to be migrated, you'll see an &quot;Upgrade to Ghost 1.0&quot; button when you log into <a href="http://Ghost.org">Ghost.org</a>, with instructions for what to do next.</p>
<img style="max-width: 830px;margin:0 0 2em 0;" src="https://blog.ghost.org/content/images/2017/07/upgrade.png" alt="Announcing Ghost 1.0">
<p><strong>If you self-host Ghost:</strong> You will need to set up a new Ghost 1.0 install, and export/import your content over. We've put together <a href="https://docs.ghost.org/docs/migrating-to-ghost-1-0-0">a full migration guide</a> which should help.</p>
<p>Because the upgrade process is more complex this time around, we've marked Ghost 0.11 as a Long Term Support (LTS) release. We will continue to provide maintenance and security updates for Ghost 0.11 for the next 6 months.</p>
<hr>
<h2 id="whatscomingnext">What's coming next</h2>
<p>Ghost 1.0 was an incredibly long and complex release cycle. It took us almost a full year, and things have been pretty quiet around here since then. We learned a lot from it, but we're planning on going back to smaller and much more frequent (SemVer) releases from here on in.</p>
<p>Also, hello from Dubai! We've got the whole Ghost team here finalising this release and working hard to make sure it's a good one :) We're going to record a little Ghost 1.0 Release podcast tomorrow, so let us know in the comments if you have any questions - and we'll discuss them IRL!</p>
<p><strong>In the mean time, could we ask for your help to share the news? Here's a pre-written status to make it extra simple:</strong></p>
<p><em>Just launched! 👉🏼 Ghost 1.0 - A brand new editor, updated design, and ludicrous improvements all round. <a href="https://blog.ghost.org/1-0/">https://blog.ghost.org/1-0/</a></em></p>
<p><a class="gh-btn gh-btn-blue" href="https://twitter.com/share?text=Just launched! 👉🏼 Ghost 1.0 - A brand new editor, updated design, and ludicrous improvements all round&url=https://blog.ghost.org/1-0/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;"><span>Tweet this now</span></a> <a class="gh-btn gh-btn-black" href="https://bufferapp.com/add/?url=https://blog.ghost.org/1-0/&text=Just launched! 👉🏼 Ghost 1.0 - A brand new editor, updated design and ludicrous improvements all round" onclick="window.open(this.href, 'share-buffer','width=760,height=570');return false;"><span>Buffer it for later</span></a></p>
<p>Please enjoy these <strong>1-click buttons</strong> for Ultimate Efficiency™️, or of course you can also just copy/paste if that's more your thing.</p>
<p><img src="https://blog.ghost.org/content/images/2017/07/_1199272-4.jpg" alt="Announcing Ghost 1.0"></p>
<blockquote>
<p>We're also answering questions <a href="https://www.producthunt.com/posts/ghost-1-0">over on ProductHunt</a> right now!</p>
</blockquote>
<style>
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@media (max-width: 1100px) {
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</style></div>]]></content:encoded></item><item><title><![CDATA[Announcing Ghost for Journalism]]></title><description><![CDATA[<div class="kg-card-markdown"><p>This year we're very excited to be dedicating our entire 10 person full-time Ghost team to helping grow three independent publications, along with $45,000 in resources toward their efforts. We're calling it <strong><a href="https://ghost.org/journalism/">Ghost for Journalism</a></strong>.</p>
<p><strong>But I'm getting ahead of myself, let me explain:</strong></p>
<p>Next month, we're going to</p></div>]]></description><link>https://blog.ghost.org/journalism/</link><guid isPermaLink="false">597997347511f9001883d8ed</guid><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Wed, 18 Jan 2017 08:46:45 GMT</pubDate><media:content url="https://blog.ghost.org/content/images/2017/01/journalism.jpg" medium="image"/><content:encoded><![CDATA[<div class="kg-card-markdown"><img src="https://blog.ghost.org/content/images/2017/01/journalism.jpg" alt="Announcing Ghost for Journalism"><p>This year we're very excited to be dedicating our entire 10 person full-time Ghost team to helping grow three independent publications, along with $45,000 in resources toward their efforts. We're calling it <strong><a href="https://ghost.org/journalism/">Ghost for Journalism</a></strong>.</p>
<p><strong>But I'm getting ahead of myself, let me explain:</strong></p>
<p>Next month, we're going to release Ghost 1.0 – which represents a significant milestone as we acknowledge that we've now built everything that the first version of the platform was supposed to accomplish. It also serves one other purpose, which is a major version bump to signify the breaking changes we're about to make in order to set the stage for what's next.</p>
<p>We've been building Ghost as the web's next great platform for independent publishers for about three and half years now, and we've now reached a really interesting inflection point. We started this journey to create a simple, well designed blogging platform which could be used by just about anyone. That was always going to be step one. But right back to the Kickstarter campaign that we launched with, I've been talking about how we want to serve and have an impact on independent journalism.</p>
<p><strong>That's what's next.</strong></p>
<p>We have a huge list of features that we want to build, as well as a very large <a href="http://ideas.ghost.org">list of requested features</a> that our users have asked for. The question for us, of course, is how to prioritise them in a way that leads Ghost towards the future that we have envisaged for it.</p>
<p>This is really important. We <em>could</em> build anything, but <em>what</em> we build will determine the direction of the platform and the organisation.</p>
<p>Long term, we want Ghost to be an incredible platform for the world's best journalism, and that means we need to build features to attract exactly those people. This year we're making a very conscious decision to focus on just that.</p>
<h3 id="thereare3mainareasweregoingtoworkonnext">There are 3 main areas we're going to work on next:</h3>
<p>Namely:</p>
<ol>
<li><strong>Memberships</strong><br>
Logged-in experiences for visitors &amp; better data for publishers</li>
<li><strong>Subscriptions</strong><br>
Content delivered directly to readers, wherever they are</li>
<li><strong>Payments</strong><br>
Integrations to allow publishers to build new revenue models</li>
</ol>
<p>We believe that the most significant technology issues affecting independent publishers is growing an engaged audience and finding a path to financial sustainability. So those are the things we're really excited about working on.</p>
<p>To that end, this year we're doing something different. We've created the very first Ghost Journalism Development program to find and work with three great new publications.</p>
<p>Our goal is to find three fantastic new publishers to work with and help them grow their audiences throughout 2017, as we build out these features (and others) explicitly around their needs. In addition, we'll be offering up $45,000 in Ghost(Pro) credit, along with access to our internal tools, data, and technology partners.</p>
<p>We're by no means the only people in the world working on creating better tools and business models for news. We <strong>are</strong>, however, the only people doing it full-time and releasing everything we do as open source; to put the ownership of the platform back into the hands of the people who use it.</p>
<p>Regardless of where you distribute your content to reach your audience, it has never been more important to own and control your own home on the web; safeguarding against the uncertainty of unstable social networks which come and go.</p>
<p>That's what we're building. Sound like something for you?</p>
<p><a class="gh-btn gh-btn-green gh-btn-block" href="https://ghost.org/journalism/"><span>Click here to find out more and apply for the program</span></a></p>
<h2 id="whatyoucandotohelp">What you can do to help</h2>
<p>This is a big deal for us, but the trickiest thing is going to be getting this idea out into the world so that the people who would benefit most have the chance to discover it. Many, if not most of those people are likely outside of our existing audience. So, we have a favour to ask :)</p>
<p>Would you help us share this news so we can try to get it to reach as many people as possible, outside of our little bubble?</p>
<p><strong>Here's a pre-written status to make it extra simple:</strong></p>
<blockquote>
<p>Just launched! 👉🏼 Ghost for Journalism, a $45,000 development program seeking independent publishing upstarts. <a href="https://blog.ghost.org/journalism/">https://blog.ghost.org/journalism/</a></p>
</blockquote>
<p><a class="gh-btn gh-btn-blue" href="https://twitter.com/share?text=Just launched! 👉🏼 Ghost for Journalism, a $45,000 development program seeking independent publishing upstarts&url=https://blog.ghost.org/journalism/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;"><span>Tweet this now</span></a> <a class="gh-btn gh-btn-black" href="https://bufferapp.com/add/?url=https://blog.ghost.org/journalism/&text=Just launched! 👉🏼 Ghost for Journalism, a $45,000 development program seeking independent publishing upstarts" onclick="window.open(this.href, 'share-buffer','width=760,height=570');return false;"><span>Buffer it for later</span></a></p>
<p>Please enjoy these <strong>1-click buttons</strong> for Ultimate Efficiency™️, or of course you can also just copy/paste if that's more your thing.</p>
</div>]]></content:encoded></item><item><title><![CDATA[Blazing fast mobile performance: AMP for Ghost]]></title><description><![CDATA[We've just shipped support for Google Accelerated Mobile pages in Ghost. Now, all of your posts are automatically served with AMP versions. Rejoice!]]></description><link>https://blog.ghost.org/amp-support/</link><guid isPermaLink="false">597997347511f9001883d8ec</guid><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Thu, 01 Sep 2016 16:21:00 GMT</pubDate><content:encoded><![CDATA[<div class="kg-card-markdown"><p>Ghost has already had great mobile performance from day one, with a responsive admin area and default theme - but now we’ve stepped that up a gear once more with full support for brand new <a href="https://www.ampproject.org/">Google Accelerated Mobile Pages</a>.</p>
<p>What does all this mean for you? Ludicrous speed! Take a look at Troy Hunt’s <a href="https://www.troyhunt.com/the-dropbox-hack-is-real/">story on the recent Dropbox hack</a>, loading over 3G:</p>
<p><img src="https://blog.ghost.org/content/images/2016/09/amp2.gif" alt="Google AMP Demo"></p>
<p>You can access the AMP equivalent version of any post on your blog by simply adding <code>/amp</code> to the end of any post URL. AMP versions are all generated for you, and there’s nothing you need to do!<sup class="footnote-ref"><a href="https://blog.ghost.org/amp-support/#fn1" id="fnref1">[1]</a></sup> <a href="https://blog.ghost.org/amp-support/amp/">Here's the AMP version of this very post</a>.</p>
<p>All Ghost blogs render a default AMP template, but of course this can be overridden at a theme level if you’d like to customise your colours, branding and typography. Here’s a tutorial on <a href="https://dev.ghost.org/custom-amp-themes/">how to customise AMP for Ghost</a> in your theme.</p>
<p>It’s still early days for AMP, Google is a little bit inconsistent about when it does/doesn’t decide to show an AMP version of a post in its search results - but we’re pretty excited about it all the same!</p>
<hr>
<p><a href="https://ghost.org/pricing/">Ghost(Pro)</a> users already have access to all of this right now, log in to your blog and have a look! Users running Ghost on their own servers can grab this feature by upgrading to <a href="https://dev.ghost.org/ghost-0-10-0/">Ghost 0.10</a>.</p>
<hr class="footnotes-sep">
<section class="footnotes">
<ol class="footnotes-list">
<li id="fn1" class="footnote-item"><p>Do be aware that at this early stage of AMP support there are a few things which can break it (like affiliate tracking embeds or other complex code which we can’t properly parse). <a href="https://blog.ghost.org/amp-support/#fnref1" class="footnote-backref">↩︎</a></p>
</li>
</ol>
</section>
</div>]]></content:encoded></item><item><title><![CDATA[Scheduling your posts for future publication]]></title><description><![CDATA[<div class="kg-card-markdown"><p>You can now schedule posts in Ghost to be published at a predetermined date in the future! This is one of our <a href="http://ideas.ghost.org/forums/285309-wishlist/suggestions/7181772-post-scheduling">most requested</a> features of all time, so we're really happy to finally have it out in the wild 🙈.</p>
<p>It works just as you'd expect: Once you set a</p></div>]]></description><link>https://blog.ghost.org/scheduled-posts/</link><guid isPermaLink="false">597997347511f9001883d8eb</guid><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Thu, 04 Aug 2016 13:02:00 GMT</pubDate><content:encoded><![CDATA[<div class="kg-card-markdown"><p>You can now schedule posts in Ghost to be published at a predetermined date in the future! This is one of our <a href="http://ideas.ghost.org/forums/285309-wishlist/suggestions/7181772-post-scheduling">most requested</a> features of all time, so we're really happy to finally have it out in the wild 🙈.</p>
<p>It works just as you'd expect: Once you set a publication date in the future, you'll notice the publish button change from &quot;Publish Post&quot; to &quot;Schedule Post&quot;. Hit that, and you're all set.</p>
<p><img src="https://blog.ghost.org/content/images/2016/08/scheduled2-1.jpg" alt="Scheduled posts UI"></p>
<p>All Ghost blogs now also have a configurable time zone, rather being locked to UTC, and we've fixed a whole bunch of bugs which were tripping people up.</p>
<p>We're also working on checking off several more of the most-requested things from our <a href="http://ideas.ghost.org/forums/285309-wishlist">ideas board</a>. So do stop by and leave a vote for what you'd like to see next, if you haven't already. (Yes, AMP support is coming)</p>
<p><strong><a href="https://ghost.org/pricing/">Ghost(Pro)</a></strong> users already have access to all of this right now, log in to your blog and have a look! Users running Ghost on their own servers can grab this feature by upgrading to <a href="https://dev.ghost.org/ghost-0-9-0/">Ghost 0.9</a>.</p>
</div>]]></content:encoded></item><item><title><![CDATA[Sending posts to Slack, and even better structured data support]]></title><description><![CDATA[<div class="kg-card-markdown"><p>As hinted at a few weeks ago in our <a href="https://blog.ghost.org/year-3/">3rd birthday post</a>, you can now send posts from Ghost directly into your Slack team via a simple webhook integration!</p>
<p>This is our very first mini-app for Ghost, which is especially helpful for keeping your whole team up to date on</p></div>]]></description><link>https://blog.ghost.org/slack-integration/</link><guid isPermaLink="false">597997347511f9001883d8ea</guid><category><![CDATA[New Things]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Wed, 25 May 2016 09:07:05 GMT</pubDate><content:encoded><![CDATA[<div class="kg-card-markdown"><p>As hinted at a few weeks ago in our <a href="https://blog.ghost.org/year-3/">3rd birthday post</a>, you can now send posts from Ghost directly into your Slack team via a simple webhook integration!</p>
<p>This is our very first mini-app for Ghost, which is especially helpful for keeping your whole team up to date on what's being published on the blog. It also comes in particularly handy if you use a private/internal blog instead of Slack posts!</p>
<p><img src="https://blog.ghost.org/content/images/2016/05/slack1-2.png" alt=""></p>
<p>We're planning to add more integrations and apps like this, as well as more powerful customisations for each one. The aim here is to make Ghost the central point of all your publishing efforts which everything else can integrate with.</p>
<h2 id="betterstructureddata">Better Structured Data</h2>
<p>On top of that, we've also just updated Ghost's structured data support to be much more powerful. You can now enter Facebook and Twitter profile URLs for both your blog, as well as each one of your users. This means that you'll see more rich data when embedding posts on social networks, like Facebook:</p>
<p><img src="https://blog.ghost.org/content/images/2016/05/slack2-1.jpg" alt=""></p>
<p>And, places like Twitter will start to give you much more <a href="https://analytics.twitter.com">rich analytics</a> data about how the content in your tweets is being engaged with, so you'll have a better understanding of how your audience is responding to the content which you publish:</p>
<p><img src="https://blog.ghost.org/content/images/2016/05/slack3-1.png" alt=""></p>
<p>Of course Ghost also automatically renders all of this <a href="http://Schema.org">Schema.org</a> friendly microformats, to make your publication 100% Google-friendly. No additional HTML markup or attributes required in your theme, it just works straight out of the box.</p>
<h2 id="newemailsubscribermanagement">[New:] Email Subscriber Management</h2>
<p>We're currently testing a set of features which integrate blog email subscribers directly into Ghost. If you run an active publication and would like to be a part of the early beta, please <a href="mailto:john@ghost.org?subject=Ghost%20Subscribers%20Beta">get in touch</a> and let me know.</p>
<p>Enjoy the new things!</p>
</div>]]></content:encoded></item><item><title><![CDATA[It's our birthday! Three years down, $600,000 annual revenue, and what's coming next]]></title><description><![CDATA[The story so far of the Ghost publishing platform and how far it has gotten in the last 3 years. We share our revenue, history and plans for the future.]]></description><link>https://blog.ghost.org/year-3/</link><guid isPermaLink="false">597997347511f9001883d8e9</guid><category><![CDATA[Transparency]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Mon, 02 May 2016 08:57:00 GMT</pubDate><media:content url="https://blog.ghost.org/content/images/2016/05/ghost3.jpg" medium="image"/><content:encoded><![CDATA[<div class="kg-card-markdown"><img src="https://blog.ghost.org/content/images/2016/05/ghost3.jpg" alt="It's our birthday! Three years down, $600,000 annual revenue, and what's coming next"><p>On the 29th of April in 2013, I sat down in a beautiful little co-working space in Austria called <a href="http://daxbau.at/">Daxbau</a>, and launched the Ghost <a href="https://www.kickstarter.com/projects/johnonolan/ghost-just-a-blogging-platform">Kickstarter campaign</a>. Almost precisely 3 years later, I've returned to the exact same spot to write this post while I await the rest of the Ghost team to join me here for our first team trip of 2016.</p>
<p>It's always fun to take some time and look back at just how far we've come every 12 months, and I'm even more excited to tell you about where we'll be going next!</p>
<h2 id="ghostinnumbers600000annualrevenue">Ghost in Numbers: $600,000 Annual Revenue</h2>
<p><img src="https://blog.ghost.org/content/images/2016/05/Screenshot-2016-05-02-10-59-43.png" alt="It's our birthday! Three years down, $600,000 annual revenue, and what's coming next"></p>
<ul>
<li><strong>Total downloads:</strong> 1,088,580</li>
<li><strong>Github Stars:</strong> 19,301</li>
<li><strong>Ghost(Pro) subscribers:</strong> 4,705</li>
<li><strong>Monthly recurring revenue (MRR</strong>): $50,038</li>
<li><strong>Annual recurring revenue (ARR</strong>): $600,456</li>
<li><strong>Average revenue per user:</strong> $10.59</li>
<li><strong>Churn rate:</strong> 4.9%</li>
<li><strong>Team size</strong>: 9 people across 5 countries and 3 continents (+2 on trial, and 2 <a href="https://ghost.org/careers/">open positions</a>)</li>
</ul>
<p>In summary? Everything is looking really good, and our growth is healthy, sustainable and profitable. We still do zero marketing, and 100% of Ghost's growth has been word of mouth.</p>
<h2 id="lookingbackonyear3">Looking back on Year 3</h2>
<p>Ghost's third year was a weird one, and in many ways a transitional year as both the product and the business went through some teething pains. Here are the highlights for the last year:</p>
<ul>
<li>Shipped <a href="https://github.com/TryGhost/Ghost/releases">12 releases</a> of Ghost</li>
<li>Launched <a href="https://blog.ghost.org/private-blogs/">private blogs</a></li>
<li>Completely <a href="https://blog.ghost.org/new-design-better-mobile-support-admin-search-and-more/">redesigned</a> Ghost admin</li>
<li>Open sourced <a href="https://dev.ghost.org/blog-theme/">our own blog</a> theme</li>
<li>Released the first version of our <a href="https://blog.ghost.org/public-api-labs/">API</a></li>
<li>Moved our <a href="https://blog.ghost.org/digitalocean/">entire infrastructure</a> to DigitalOcean</li>
<li>Moved our <a href="https://blog.ghost.org/moving-to-singapore/">entire business</a> to Singapore</li>
<li>Added <a href="https://blog.ghost.org/translate-ghost-org/">internationalisation</a> to <a href="http://Ghost.org">Ghost.org</a></li>
<li>Created a new <a href="https://dev.ghost.org/developer-area/">developers area</a> on <a href="http://Ghost.org">Ghost.org</a></li>
<li>Shipped a suite of Ghost <a href="https://blog.ghost.org/desktop/">desktop apps</a></li>
</ul>
<figure>
![Ghost Desktop](/content/images/2016/05/ghost-desktop.png)
<figcaption style="margin-top:-24px;color:#888;font-style:italic;"><small>Ghost Desktop, released just <a href="https://blog.ghost.org/desktop/">last week</a>.</small></figcaption>
</figure>
<p>That's quite a list! But we're not overly satisfied with it. We spent a long time paying off technical debt in the last year, and we're in a much better place now because of it - but we didn't do as much as we were hoping for.</p>
<p>Ghost admin got a full redesign because the features outgrew the UI. We fixed countless architectural inefficiencies and functional bugs, and we migrated our servers (literally) <a href="https://dev.ghost.org/migrating-to-digitalocean/">across an ocean</a> because Ghost(Pro) outgrew its infrastructure. We went from serving 10Million requests/month at the beginning of last year, to <strong>100Million</strong> requests per month today.</p>
<p>In years 1 and 2 we moved as fast as humanly possible to keep up with demand and get the first version of the proverbial ship sailing. In year 3 we pretty much hit breaking-point across the board, and needed to patch some holes and update our strategy.</p>
<p>So, while we certainly didn't work any less, it felt like a <em>quieter</em> year than usual.</p>
<h2 id="whatscomingnext">What's coming next</h2>
<p>This week marks the start of year 4 for Ghost, and we're excited about it!</p>
<p>Recently we had a look back over <a href="http://john.onolan.org/project-ghost/">the original blog post</a> which outlined the vision for the first version of Ghost, and tried to imagine what that post would look like if we were to rewrite it today.</p>
<p>We've learned many lessons in the last 3 years, but the one which stands out most significantly is that there isn't much of a &quot;personal blogging&quot; market any more. Trends have moved on, and simple, beautiful platforms like Medium have come along to cater to individuals who just want to write something every now and then.</p>
<p>While personal bloggers have historically made up a large proportion of Ghost's user-base and fueled a great deal of its direction, we're now starting to come back around to what we originally set out to do; focusing strongly on a professional market.</p>
<p>We've always been really excited about the prospect of Ghost being used for serious publications, from companies like Buffer and Intercom who rely on brand journalism to fuel their marketing, to independent magazines and newspapers who build an entire business on top of their content. Those are the people we want to be building for.</p>
<figure>
![Casper 2.0](/content/images/2016/05/casper2.jpg)
<figcaption style="margin-top:-24px;color:#888;font-style:italic;"><small>A new version of Casper, our default theme, will start to feel more like a publication.</small></figcaption>
</figure>
<p>To that end, you can expect to see many more <strong>professional features</strong> coming to Ghost over the next year, from <em>subscriber management</em> and audience-growth functionality, to <em>content analytics</em> and performance tools.</p>
<p>We raised our <a href="https://ghost.org/pricing/">prices</a> a couple of months ago to reflect this, and we will continue to do so in future as Ghost continues to become more powerful. All users are automatically grandfathered on pricing, though, so early adopters will always get discounted pricing for life.</p>
<p>We don't have all the answers yet, but we're going to ship a lot of MVPs of new things this year and learn from them as we go.</p>
<p>If you run a publication for an organisation of between 8 and 800 people, regularly producing original content, we'd love to talk to you and get your feedback on some early tools we're working on. Send us an email to <a href="mailto:hello@ghost.org">hello@ghost.org</a> &amp; say hi!👋</p>
<h2 id="onelastthing">One last thing</h2>
<p>We still haven't entirely figured out how we want to make apps for Ghost work yet. But in the spirit of everything mentioned above, we've started experimenting more.</p>
<p><strong>We're going to be releasing this for the first time in the next few days</strong></p>
<p><img src="https://blog.ghost.org/content/images/2016/05/slack.gif" alt="It's our birthday! Three years down, $600,000 annual revenue, and what's coming next"></p>
<h2 id="asmallfavour">A small favour</h2>
<p>We’d love your help to share our birthday celebrations, accomplishments and plans for the future!</p>
<p>Here’s a pre-written status, to make it extra simple:</p>
<blockquote>
<p>3 years old: @TryGhost now has $600,000 annual revenue and is starting to focus on professional publishers 🔥 <a href="https://blog.ghost.org/year-3/">https://blog.ghost.org/year-3/</a></p>
</blockquote>
<p>or use 1-click links for <em>Ultimate Efficiency</em> <sup>TM</sup>: <a class="share-twitter" href="https://twitter.com/share?text=3 years old: @TryGhost now has $600,000 annual revenue and is starting to focus on professional publishers 🔥&url=https://blog.ghost.org/year-3/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;">Tweet this</a> or <a class="share-buffer" href="https://bufferapp.com/add/?url=https://blog.ghost.org/year-3/&text=3 years old: @TryGhost now has $600,000 annual revenue and is starting to focus on professional publishers 🔥" onclick="window.open(this.href, 'share-buffer','width=760,height=570');return false;">Buffer it</a></p>
<p><strong>We'll be hanging out in the comments if you have any questions or thoughts! We're also having a party in our <a href="https://ghost.org/slack/">Slack Team</a> which you're welcome to join!</strong></p>
</div>]]></content:encoded></item><item><title><![CDATA[Ghost Desktop]]></title><description><![CDATA[<div class="kg-card-markdown"><p>Using Ghost in your browser is great, but wouldn't it be useful if it had its own app to keep it separate from the noise of all your other tabs - while providing quick access to all your blogs whenever you need to use them?</p>
<p>Well, <strong>Ghost Desktop</strong> is our</p></div>]]></description><link>https://blog.ghost.org/desktop/</link><guid isPermaLink="false">597997347511f9001883d8e8</guid><category><![CDATA[Desktop Apps]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Wed, 27 Apr 2016 19:02:00 GMT</pubDate><media:content url="https://blog.ghost.org/content/images/2016/04/Screenshot-2016-04-27-15-05-09.png" medium="image"/><content:encoded><![CDATA[<div class="kg-card-markdown"><img src="https://blog.ghost.org/content/images/2016/04/Screenshot-2016-04-27-15-05-09.png" alt="Ghost Desktop"><p>Using Ghost in your browser is great, but wouldn't it be useful if it had its own app to keep it separate from the noise of all your other tabs - while providing quick access to all your blogs whenever you need to use them?</p>
<p>Well, <strong>Ghost Desktop</strong> is our new app – available on Mac, Windows and Linux – which does exactly that!</p>
<p>We've had it an open developer preview<sup class="footnote-ref"><a href="https://blog.ghost.org/desktop/#fn1" id="fnref1">[1]</a></sup> going for a few weeks, and today we're launching the full version for the first time.</p>
<p>As many of you already know, Ghost is an open source project run by a non-profit foundation (that's us!) – and today is a truly great example of what a great combination that can be. This project was developed pretty much single-handedly by volunteer contributor, and <a href="https://github.com/Microsoft">Microsoft Open Source</a> evangelist, <a href="http://www.felixrieseberg.com/">Felix Rieseberg</a>. (Who is just <em>incredible</em>)</p>
<p>This first version of Ghost Desktop runs beautifully, updates itself automatically, and is (of course) <a href="https://github.com/tryghost/ghost-desktop">completely open source</a>.</p>
<p>We hope you like it!</p>
<p><a class="button-save large" style="display:block;" href="https://ghost.org/downloads/">Download Ghost Desktop</a></p>
<p><em><strong>Please note:</strong> If you used the developer preview edition of Ghost Desktop you will need to uninstall that copy manually and then install this official release.</em></p>
<hr class="footnotes-sep">
<section class="footnotes">
<ol class="footnotes-list">
<li id="fn1" class="footnote-item"><p>If you want to be notified about developer previews, like <a href="https://dev.ghost.org/ghost-desktop-beta/">the one for Ghost Desktop</a>, make sure you sign up to the <a href="https://dev.ghost.org">dev blog</a> newsletter! 😁 <sup class="footnote-ref"><a href="https://blog.ghost.org/desktop/#fn2" id="fnref2">[2]</a></sup> <a href="https://blog.ghost.org/desktop/#fnref1" class="footnote-backref">↩︎</a></p>
</li>
<li id="fn2" class="footnote-item"><p>oh my god apparently emoji can be italicised <sup class="footnote-ref"><a href="https://blog.ghost.org/desktop/#fn3" id="fnref3">[3]</a></sup> <a href="https://blog.ghost.org/desktop/#fnref2" class="footnote-backref">↩︎</a></p>
</li>
<li id="fn3" class="footnote-item"><p>and footnotes can have their own footnotes! TIL <a href="https://blog.ghost.org/desktop/#fnref3" class="footnote-backref">↩︎</a></p>
</li>
</ol>
</section>
</div>]]></content:encoded></item><item><title><![CDATA[5 books, 10 days: my DIY writing education]]></title><description><![CDATA[<div class="kg-card-markdown"><p>It's around 3pm on Sunday afternoon when I slam closed my paperback copy of Stephen King's oft-recommended writing guide, <em>On Writing</em>. I don't have a problem dog-earing a book or bending its pages—I learned to love books and reading from my dad, who often battered a book <em>before</em> reading</p></div>]]></description><link>https://blog.ghost.org/learning-to-write/</link><guid isPermaLink="false">597997347511f9001883d8e3</guid><category><![CDATA[Writing]]></category><dc:creator><![CDATA[Belle Beth Cooper]]></dc:creator><pubDate>Mon, 29 Feb 2016 11:53:01 GMT</pubDate><media:content url="https://blog.ghost.org/content/images/2016/02/books.jpg" medium="image"/><content:encoded><![CDATA[<div class="kg-card-markdown"><img src="https://blog.ghost.org/content/images/2016/02/books.jpg" alt="5 books, 10 days: my DIY writing education"><p>It's around 3pm on Sunday afternoon when I slam closed my paperback copy of Stephen King's oft-recommended writing guide, <em>On Writing</em>. I don't have a problem dog-earing a book or bending its pages—I learned to love books and reading from my dad, who often battered a book <em>before</em> reading it to give it that &quot;lived-in feel&quot;—but I can't bring myself to throw one across the room. I briefly entertain the idea but settle for the satisfaction of removing my bookmark, signalling its new state of abandonment, as I proclaim, &quot;I can't read <em>any more</em>! I hate Stephen King!&quot;</p>
<p>A little harsh, perhaps, but I'd been struggling through his book since Friday and have decided I unequivocally am not a Stephen King fan.</p>
<p>A little over a week later, I change my tune.</p>
<hr>
<p><em>[Editor's note: This was Belle's last post for Ghost, and she's now back working on <a href="http://exist.io">Exist</a> and also available for freelance content work! Find her <a href="https://twitter.com/bellebcooper">on Twitter</a></em>.]</p>
<p><strong>I decided to give myself a quick-and-dirty DIY writing education in just over a week.</strong></p>
<p>I grabbed a stack of books on writing—some I'd been told to read many times, others seemed especially appropriate to the style of writing I wanted to learn about—and read them all in 10 days.</p>
<p>After spending five solid hours every day in the company of writers much more accomplished than myself, my brain is full of ideas, questions, and theories about my own writing and how to improve it. Come along for the ride and I'll tell you what happened during the 10-day project and which of these books you should read for yourself.</p>
<h2 id="day1">Day 1</h2>
<aside>
![](/content/images/2016/02/bird.jpeg)
</aside>
<p>I'm starting with <em>Bird by Bird</em> by Anne Lamott. This book is easily the most commonly recommended book about writing I've come across. Every writer I know tells me to read it. It was even on the recommended reading list for my last acting class.</p>
<p>I've had <em>Bird by Bird</em> on my Amazon wishlist forever, but never got around to reading it. This seems the perfect opportunity.</p>
<p>Because it's been so often recommended to me, I have high expectations going in. I'm expecting to discover a lot of practical advice to improve my writing—after all, that's the point of this project. I'm hoping <em>Bird by Bird</em> will start me off on a high note.</p>
<p>For the first half of the book, which I read on day 1, I'm quite disappointed. It's not <em>bad</em>, but I don't feel like I'm picking up much of use for my daily writing work. The lessons Anne's imparting aren't really new to me. The main lessons seemed to be that writing is hard for everyone, just getting started is always the answer when you're stuck, getting published won't fix your life (and writing should be a reward in itself), and to relax and just &quot;let it happen&quot;.</p>
<p>Anne really pushes this last lesson: to let things happen by themselves. I've never much liked the way some fiction writers say their characters write themselves, as if the writer is just a conduit for a story that already exists somehow, somewhere. I'm sure they do feel that way about their writing; I just don't like it. This sentence, for instance, makes me laugh, but I'm also thinking by this stage that Anne's a little self-deluded:</p>
<blockquote>
<p>Over and over I feel as if my characters know who they are, and what happens to them, and where they have been and where they will go, and what they are capable of doing, but they need me to write it down for them because their handwriting is so bad.</p>
</blockquote>
<p>Anne brings up this idea of &quot;just letting it happen&quot; in a couple of ways. Your intuition, she says, will tell you what to write. There's no writer's block, and nothing to worry about. Just listen to your intuition and let it guide you. Listen to your characters too, she says. &quot;If your character suddenly pulls a half-eaten carrot out of her pocket, let her,&quot; says Anne, &quot;Later you can ask yourself if this rings true&quot;. I know I'm bashing Anne's ideas a bit here, but I hope we've spent enough time together that she won't mind me saying this: I think she's talking about running with ideas your imagination comes up with, rather than anything a character is doing. But each to their own, I guess.</p>
<p>Anne also has this idea about polaroids, where you see the picture (or story) developing slowly, a little bit at a time. You just have to listen and wait and watch the polaroid develop, she says. Don't force it—don't <em>do</em> anything, essentially—just let it happen. &quot;You can't—and, in fact, you're not supposed to—know exactly what the picture is going to look like until it has finished developing&quot;, according to Anne.</p>
<p>All this waiting and listening makes the writer seem very passive. And not very logical. In fact, that's part of the point. Anne's pushing against my desire to use logic and rational thought to get my work done. Without intuition, she says, &quot;you're going to sit down in the morning and have only your rational mind to guide you. Then, if you're having a bad day, you're going to crash and burn within half an hour.&quot;</p>
<p>Perhaps it's because I'm a nonfiction writer (and not a fan of fiction), but Anne hasn't convinced me. I try not to be too judgemental about her approach, but I'm starting to wonder if people love her book because of this &quot;airy fairy&quot; approach to imparting wisdom, rather than practical advice that you can only use by sitting in your chair and writing something. There's something delightful about listening to an artist discuss the most intangible aspects of their craft, but it's not something you can take home with you and put to use—which lets you off the hook from doing any work. You can pretend for a little longer that spending time with Anne Lamott made you a better writer... somehow.</p>
<p>Anne also talks at length about other devices that make more sense for a fiction writer—dialogue, characters, and plot. I find these a slog to get through because I don't relate—I don't ever plan on writing fiction, and I don't even enjoy reading it—but when I look back through the book in the afternoon, I'm surprised to find I've made highlights in all these chapters. It was actually the chapters full of anecdotes and examples where I'd barely highlighted anything, even though I found these the most fun to read. Her chapter on jealousy is easily one of my favourites. Anne's refreshingly honest about how jealous she gets of her friend, who keeps calling to share how successful her latest book is. The whole chapter is a story of one of the most horrid human emotions, and yet one we all feel from time to time (me at least as much as anyone). And yet, somehow, Anne comes off as the person I'd want to be friends with by the end of her chapter. Even though she's full of raging jealousy, her friend sounds like a nightmare:</p>
<blockquote>
<p>My friend, the writer I was so jealous of, would call and say, like some Southern belle, 'I just don't know why God is giving me so much money this year.'</p>
</blockquote>
<p>Please.</p>
<p>Anne's knack for anecdotes demands respect, and helps me understand what kind of writing I like best. One of the aspects I love most about her writing is how open she is with the less desirable parts of her behaviour or personality. Which, of course, are the most relatable. It's a huge relief to hear Anne say she's jealous of other writers, or that when she asks for feedback she's hoping her friends will offer just one tiny change and otherwise rain praise on her work. Of course, feedback from the right people rarely works like that.</p>
<blockquote>
<p>My first response if they have a lot of suggestions is never profound relief that I have someone in my life who will be honest with me and help me do the very best work of which I am capable. No, my first thought is, &quot;Well. I'm sorry, but I can't be friends with you anymore, because you have too many problems. And you have a bad personality. And a bad character.&quot;</p>
</blockquote>
<p>This is Anne at her finest, and probably the moment I was sure we'd become best friends.</p>
<h2 id="day2">Day 2</h2>
<aside>
![](/content/images/2016/02/marriage.png)
</aside>
<p>Anne's anecdotes are helping me get to know her and making her a rounded character in my mind. She reminds me a lot of Ann Patchett, whose book <a href="http://www.amazon.com/This-Story-Happy-Marriage-Patchett-ebook/dp/B00BATKV2M/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=&amp;sr="><em>This is the Story of a Happy Marriage</em></a> I've just finished reading. Both women have self-deprecating, funny, endearing styles that make themselves into interesting characters I love spending time with. Just like most people find in a good novel, I'm enjoying my time in <em>Bird by Bird</em> (more so today as I read the second half) and feeling like I'm getting to know Anne along the way.</p>
<p>I've been hoping to learn to be a better writer from this book, but that doesn't seem to be Anne's aim. She likes to focus more on learning what it's <em>like</em> to be a writer, and adjusting one's expectations about the process, the craft, and the business.</p>
<p>She says, for instance, &quot;seeing yourself in print is such an amazing concept: you can get so much attention without having to actually show up somewhere.&quot; While I agree, having been a writer of sorts for the past few years, and not being someone who's dying to get an agent and a traditional publisher, a lot of these lessons don't hit home for me. Anne's aiming squarely at the same type of people who attend her workshops, groups of people who &quot;want agents, and to be published&quot;. I wonder if I would have taken more from the book if I'd read it earlier—perhaps when I was still in school, or getting ready to start my first writing job.</p>
<p>Before starting the book I read the blurb and all the quotes on the front and back covers. I read this one: &quot;Beautifully written, wise, and immensely helpful, this is the book for serious writers and writers-to-be.&quot; and thought, &quot;sounds like the book for me!&quot; By day two I'm thinking it's more for writers-to-be than already-serious writers.</p>
<h2 id="day3">Day 3</h2>
<aside>
![](/content/images/2016/02/fieldguide.jpeg)
</aside>
<p>I've set myself a goal of half a book per day. This should get me through 5 books in 10 days. Today I start <em>A Field Guide for Immersion Writing</em> by Robin Hemley. Robin's focus is on three types of immersion writing: immersion memoir, immersion journalism, and immersion travel writing. I hadn't realised &quot;immersion writing&quot; was a thing before I picked up this book, but reading the blurb I realised it was spot on for the type of writing I like to read and want to start doing myself. &quot;Immersion&quot; refers to the idea of immersing yourself in a situation before writing about it—whether it's an experiment, a journey around the world, or simply hanging out with a group of people for a while before reporting on them and their world.</p>
<p>By around 4pm I haven't quite finished the first half, but I'm tired so I take a nap on the couch. After my nap I have a quick shower to wash off the stickiness of the warm day.</p>
<p>In the shower I write a paragraph or so in my mind for a book I have the vaguest ideas about. It's something that's hazy in my mind—a foggy apparition that's slowly getting closer as I uncover more details about what it might look like. (Anne's polaroid metaphor comes to mind here, though I'm reluctant to admit it has any merit. I'm sure Anne will forgive me for thinking her idea is silly at the same time as I'm learning to use it myself.)</p>
<p>Standing outside the shower wrapped in a towel I muse on the &quot;writing&quot; I just did in my head. It's not unusual that I would rehearse an email response or a conversation in the shower, but this was different. The writing was so rich and full of rhythm that even as the words came to me I didn't recognise it as my own writing.</p>
<p>All day I've been bumping into Josh around the house, as I'm wont to do when we're both at home working and taking our various little breaks throughout the day. Each time he ventures downstairs for a drink or to step outside into the courtyard he finds me in a different position: upright in a dining chair with highlighter poised over the pages of the book; laying on the couch with a mug on the coffee table beside me; wrapped in a blanket in the recliner, cosying up with whatever anecdote I've happened upon in this chapter.</p>
<p>Each time Josh appears he asks how I'm doing. When I say &quot;fine&quot; he says, &quot;But have you learned anything yet?&quot; Each time it's the same answer: not really. I've been highlighting stuff, I say. I've picked up some good quotes. I've added a bunch of books to my reading list. I've read some good examples of great writing.</p>
<p>Josh frowns and looks at me intently, as if I'm holding back the truth. &quot;Nothing to help you write better?&quot; he asks, and looks dubiously at the book in question. I think about it, but I can never come up with much. It seems like, maybe, I just won't get any practical writing tips from these books. Perhaps you can't write practical advice about the writing process itself. Maybe I'm looking for something that can't be found in a book.</p>
<p>And then I'm standing in the bathroom, wrapped in a towel, exploring the writing I just crafted in my head in the shower, and I realise my mistake. Whether or not you can write practical advice about the banalities of the writing process in a book, I don't know. Whether they'd be applicable to me as someone who's not new to the process of writing but wants to stretch myself and improve my craft, I'm even less sure. But whether you can improve your writing through immersing yourself in the books of the best teachers available I realise is absolutely true.</p>
<p>Simply by exposing myself to wonderful writing, great examples of the craft, honest accounts of the writing process that speak to me with finesse and polish so the words sink in <em>is</em> my education. My writing is improving through osmosis. I'm picking up on how to craft a better sentence, how to reach a reader, how to employ language to the best of my ability. I'm taking it all in, even if I can't highlight it on the page.</p>
<p>And although it seems bizarre to spend hours reading every day so I can breeze through 4 books in just over a week, perhaps that is exactly what will make this project work so well. I'm prone as any young, green writer is to adopting the style of a writer I admire. Reading a book—or several—can imbue my brain with the style of another author so much that it comes out in my work, but it doesn't last. It's not my style. It's not my voice. In fact, my voice becomes buried under the superficial trimmings of that writer's style, which are, after all, all that I've been able to take from them and apply to my work. Being inspired by someone else can so easily become a mask, or a shiny bow to put on my own work, rather than something deeper that truly changes my own style.</p>
<p>But perhaps in reading so many authors in quick succession, I'll be lucky enough to pick up their lessons without any one style overtaking my own. Right now I can feel that the style of what I'm writing isn't quite mine. And yet, it isn't quite anyone else's, either. It isn't the style of Robin Hemley, who I've spent many hours with today. It isn't the style of Anne Lamott, with whom I spent the past two days. But it's a little bit of each of them, in a way.</p>
<h2 id="day4">Day 4</h2>
<p>Today Robin's making me feel even more excited about pursuing immersion writing. He's helping me grasp more concrete ideas of the different types of immersion writing I've been flirting with, and work out which ones suit me best. I like the idea of personal experiments, which Robin's had his own experience with. He wrote a magazine article once about his experience going back to summer camp in his 40s. The article later became a chapter in a book Robin wrote, covering various experiments of &quot;do overs&quot; from his childhood. I'm getting the feeling Robin's a pretty fun guy to be around.</p>
<p>He's also incredibly respectful—even reverent—of his fellow authors. One of whom, A.J. Jacobs, comes up often as we discuss the experiment approach to immersion writing. A.J.'s known for writing books about experiments like living according to the Bible for a year, and reading the entire Encyclopedia Britannica from A-Z. An experiment for a book obviously needs to be a lot bigger than one for a single magazine article, but they both need to have one thing in common, according to Robin: there must be something at stake.</p>
<p>&quot;We have to care about the protagonist of the story,&quot; says Robin, &quot;and we can only do so if we see what's at stake, what your motivations are, and how your project compliments [sic] your life—or, more frequently, troubles it.&quot;</p>
<p>Robin talks at length about making your reader care about your experiment. These type of books seems like gimmicks, and are sometimes called &quot;schtick lit&quot;, he says, because they all risk being gimmicky. The only thing saving an experiment from being a gimmick is what's at stake. &quot;An experiment can easily become a gimmick book if there's nothing at stake,&quot; he says, &quot;if you're simply entering into the project because no one has done it before.&quot;</p>
<p>The writer also needs to choose something difficult, Robin says. &quot;In order for a quest to be of interest, it's got to be a bit cockamamy and it's got to be difficult. No one really wants to read about an easy quest.&quot; A quest is a bit different to an experiment, but they're such similar types of writing that I take pretty much all the advice Robin offers and drop it all into the &quot;immersion writing&quot; bucket in my brain. He presses the points about difficulty and putting something at stake firmly but kindly, and they stick with me as I think about what I might write in the future.</p>
<p>Robin also helps me come up with an exciting (read: audacious and maybe crazy) idea for a book I'd like to write. When I was 15 I lived in Oklahoma for a year as an exchange student. During that year I lived on a goat farm, got kicked off the goat farm, moved in with two people I grew to love dearly, joined a Baptist church, considered suicide, went to Prom, and took up my first paid writing job. Halfway through the year I was desperate to go home to Australia. By the time the year was up I was desperate to stay.</p>
<p>I'd love to go back to Oklahoma for a year and explore what's changed in the people I know there in the past 12 years, what's changed about me, and try to get back into the mindset of myself at 15 in a foreign country on the other side of the world.</p>
<p>Robin tells me what's involved in putting together a book proposal. This is helpful practically, but it also shows me how big an undertaking it is just to write a proposal. Luckily he assures me I don't <em>have</em> to have a publisher before I start writing. He wrote a book about his sister without having a publisher onboard, and says it made more sense in that case to sell to a publisher after the book was done, as he was able to write it at his own pace and in the way he felt comfortable. He says this rule applies to more than just his experience: &quot;some of the best books would have made no sense as proposals&quot;. I like the sound of the no-proposal approach, but I also know I'm looking at a big undertaking and a book advance might help make it happen.</p>
<p>But then Robin reinforces a message I got from Anne in <em>Bird by Bird</em>: don't expect to make a lot of money from writing. Robin goes into more detail than Anne did (though I enjoyed Anne's honest anecdotes about burning through her book advances while trying to salvage a manuscript her editor wouldn't accept). Robin says magazines can take months to pay, and often won't pay enough to even break even when you count expenses and your time. He also says not to hold out for a big book advance, because even if you're lucky enough to get one (unlikely), you're then under pressure to earn even more from your book when it's published, or risk not being able to get another book contract in the future. &quot;If you're fortunate enough to get a big advance, your troubles have just begun,&quot; he says. It's good to remember that if I want to do more traditional writing, I'll probably be giving up a good chunk of the salary I get for doing content marketing.</p>
<p>I've spent almost two days with Robin now, and his use of his own work as examples is starting to wear on me. His book <em>Do-Over</em> about redoing embarrassing moments from his childhood sounds fun, and makes for useful examples of how to pitch a book proposal and how to develop an essay or book from an experiment. But <em>Invented Eden</em>, a book about the disputed history of the remote Tasady tribe, is clearly Robin's pride and joy. He's brought this book up so many times I'm starting to feel like I don't even need to read it to know what it's all about. He's also made at least three references so far to that one time he was held at gunpoint while researching the book. Okay, Robin, I get it. You're very brave. And maybe a bit foolhardy. Give it a rest, already.</p>
<p>So far the combination of Robin's <em>Field Guide</em> and <em>Bird by Bird</em> have helped me rekindle my love of reading, and of reading physical books in particular. I've enjoyed marking up the pages, taking photos of my favourite quotes to share, and shuffling through the marked pages to find an apt quote later.</p>
<p>I've also started to feel a connection to writers in general, through the conduits of these two authors in particular. I've nodded along as they've described why they write, how they write, and how to do it best. It's confirmed my bias that writing is cool, and noble, and worth spending my time on.</p>
<p>Next up, Stephen King's classic, <em>On Writing</em>!</p>
<h2 id="day5">Day 5</h2>
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<p>Day one with Stephen King. I'm not looking forward to spending time with another fiction writer, but this book is so commonly recommended for writers that I have high hopes it'll be worth my time. I also heard from a content marketing peer of mine recently who said he got a lot from <em>On Writing</em> despite the fiction focus. Fingers crossed I'll feel the same.</p>
<p>Once I get through the many forewards (what book needs three forewards?), I'm already disappointed by page two. Somehow I'd missed that the review on the front cover from the <em>Guardian</em> says &quot;<strong>Part biography</strong>, part collection of tips for the aspiring writer&quot; (emphasis mine).</p>
<p>So the first 100 or so pages are actually memoir. Memoir in the sense of disjointed blobs of memory detailing various events from Stephen's life. Over time Steve talks more about his development as a writer and his career—and this is actually interesting. I've enjoyed these kind of anecdotes from both Anne and Robin so far, and I don't mind being given some insight into what the making of Stephen King was like.</p>
<p>And Steve certainly has a knack for telling fun stories. His anecdotes are sometimes funny, sometimes memorable. But by the time I'm done with this section I'm really hankering for some writing advice. That's what I'm here for, after all. Gimme the good stuff, Steve.</p>
<p>Spoiler: he doesn't. After the biography section surprised me by being more entertaining than I expected, the rest of the book is a massive let-down. But not for the reason I'd expected.</p>
<p>When I finally start the main chunk of the book, titled &quot;On Writing&quot;, I actually get what I wanted from this project for the first time: practical advice about putting words on the page. Only it's not all it's cracked up to be. I <em>thought</em> I wanted someone to tell me how to write. I thought practical advice would help me create better prose.</p>
<p>Maybe it's me, and my ideas are all wrong, or I've been disillusioned by my day three epiphany that I'm becoming a better writer by imbuing excellent writing and feeling as if I have great mentors on my side. Or maybe it's Stephen's approach. He disappoints me by homing in on the specific, picky details of writing. The grammar, the spelling, the phrasing.</p>
<p>He's a big fan of William Strunk, famous for writing <em>The Elements of Style</em>, and quotes the book often. After reading <em>You Are What You Speak</em> by Robert Lane Greene a few months ago I've been turned off Strunk and other prescriptivist grammarians (of which Steve seems to be one). Prescriptivists tend to be angry and forceful over something unnecessary. Strunk, for instance, is famous for saying &quot;omit needless words&quot;, which Steve draws attention to. Granted, this is a useful guide for any writer.</p>
<p>On the other hand, Strunk and his co-author, one E.B. White, call foul on a variety of words they disapprove of, which I doubt Steve would agree shouldn't be used today. <em>Claim</em>, for instance, according to Strunk and White can be used in terms of claiming a piece of land, but not to assert the truth of a statement—i.e. I can't <em>claim</em> that <em>The Elements of Style</em> is a load of nonsense on stilts. The two also forbid the use of <em>hopefully</em> in a sentence like &quot;Hopefully it will arrive tomorrow&quot;. They also create these rules arbitrarily, according to their own whims and fancies. Like many prescriptivists, Strunk and White believe writing is correct only when it adheres to their personal set of grammatical rules.</p>
<p>Prescriptivists tend to be upset that language is changing, forever thinking language was at its height of &quot;correct&quot; usage when they were in school, and has been declining ever since (people have been using that argument since 1490). And Strunk's popularity among writers and teachers forcing prescriptivist ideas on their students only turned me further off him.</p>
<p>So every time Steve quotes Strunk I shudder a little. When Steve says Strunk's rules in <em>The Elements of Style</em> are &quot;offered with a refreshing strictness&quot;, he sums up exactly what turns me off <em>On Writing</em>. Being more of a descriptivist myself, I believe there's no point in fighting the natural evolution of spoken English, which in turn informs the rules for our written language.</p>
<p>Steve goes on to cite this example: &quot;the rule on how to form possessives: you always add <strong>'s</strong>, even when the word you're modifying ends in <em>s</em> — always write <strong>Thomas's bike</strong> and never <strong>Thomas' bike</strong>&quot;. Personally I believe there's no right answer to this conundrum, and it simply comes down to <a href="http://www.quickanddirtytips.com/education/grammar/apostrophe-catastrophe-part-two">a style issue</a>. Not to mention Steve doesn't bother to bring up the difference between adding a possessive <em>s</em> to a singular word <a href="http://www.quickanddirtytips.com/education/grammar/apostrophe-catastrophe-part-two?page=1">or a plural</a>.</p>
<p>But beyond my own irks with his choices of examples and rules he believe EVERY WRITER MUST ADHERE TO, I'm inclined to hark back to Robin's advice in <em>Field Guide</em> about execution mattering more than ideas. I tend to think execution means writing that's readable, clear, and enjoyable to read. Writing well doesn't necessarily mean writing <em>correctly</em>.</p>
<h2 id="day6">Day 6</h2>
<p>I hate Stephen King. What am I doing? I barely get through another 10% of the book in-between laying around, napping, and procrastinating.</p>
<h2 id="day7">Day 7</h2>
<p>In retrospect I should have given up on Stephen King's <em>On Writing</em> two days ago. I've wasted three days struggling through the first half because I'd planned to finish every book I started for this project, regardless of how much I enjoyed them. Outside the project I'm more ruthless than most people about not finishing books I don't enjoy. I'd rather spend my reading time having fun and learning than struggling through what feels like a chore.</p>
<p>Today is Sunday, so I potter about the house doing errands, housework, and finding other ways to procrastinate while Steve glares at me from the corner of the room. I struggle through a couple more pages but every time I pick up the book I feel so tired I just have to have another nap... or watch some more Netflix... or lay around and think about how annoying Steve's book is and how I don't need him to tell me how to be a good writer because I don't even like mainstream horror stories and isn't that all he knows about?</p>
<p>When Josh sees me staring at Steve's book, hoping the words will somehow make it into my brain without my actually putting in any effort, he asks how it's going. I rant about how much I hate Stephen King and how this was a stupid project idea in the first place. Josh says simply, &quot;stop reading it then&quot;. Of course I'd thought of that already. I just didn't have the guts to give up on Steve until Josh suggested it.</p>
<p>&quot;Really?&quot; I ask him, hoping he'll stick to his idea and give me an out. Sure, says Josh, read the next book in the stack. As if it's no big deal, he wanders off as I dash upstairs to find the next book waiting to be read, relief dripping off me.</p>
<h2 id="day8">Day 8</h2>
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<p>Today I spend hours with Jack Hart, author of <em>Storycraft</em>. After the frustration of spending the past three days with Stephen King (or, more accurately, avoiding SK while pretending I'm paying attention to him), I'm looking forward to a change. Jack's a former managing editor of the <em>Oregonian</em> who played writing coach to several Pulitzer Prize winners. I'm keen to get his advice on the journalistic side of writing narrative nonfiction.</p>
<p>At first we focus on storytelling heavily, which is a breath of fresh air. I've barely touched on storytelling fundamentals throughout this project, and hadn't even realised they could be applied to nonfiction until Jack brings them up.</p>
<p>Jack posits that storytelling is such a fundamental part of human nature that we can't afford to ignore it, even if we're writing nonfiction.</p>
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<p>The myriad ways we use story to cope with the world make it hard to imagine that narrative isn't part of our fundamental nature.</p>
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<p>Jack also points out research has shown &quot;that narrative delivers a clearer message to the majority of readers, and that readers prefer narrative presentations.&quot; Stories also helps us remember facts more easily, and are better at persuading us of arguments.</p>
<p>We're suckers for stories, and Jack insists nonfiction writers need to take this to heart. He starts by summarising the essence of a story as simply as he can. At its most basic, Jack says, &quot;a story begins with a character who wants something, struggles to overcome barriers that stand in the way of achieving it, and moves through a series of actions—the actual story structure—to overcome them.</p>
<p>As the day wears on, Jack explores each element of story in more depth. Action is the one he drills the hardest. Stories are about action, he says. Stories require action. Action moves a story forward.</p>
<p>His examples tend to come from newsrooms, where he's gathered most of his experience. A cop chasing a criminal is an example he keeps coming back to. It's a useful example that illustrates his points, but its continued use reinforces my growing concern that Jack's principles don't apply to my style of writing. I'm not reporting on people getting lost at sea or a lady who nearly died in a flood. There's no existing story to pull together into a narrative. I'm <em>creating</em> a narrative based on experiences—my own experiments, or varied experiences pulled together by a common thread. It's beginning to feel very different to the style of writing Jack's trying to teach me to be good at.</p>
<p>As I get further into the journalistic weeds with Jack, he starts to focus on the idea of scenes. He's talking about narrative nonfiction like it's a movie on the page, with camera angles, points of view, and scene after scene of action. He even uses terminology taken from videographers, like &quot;jump cuts&quot;.</p>
<p>I have no problem with an analogy, but Jack is pushing this movie angle too far for my comfort. He wants me to zoom in, pan the camera, and look down from high above. He wants me to plan my story like a movie; a storyboard made up of scenes that move the action forward. I keep thinking about how I'll write this essay about my reading project, and I can't shake the feeling that Jack's style <em>just doesn't fit</em>. I stop reading just shy of halfway. I'm not looking forward to slogging through the upcoming chapters on action, theme, and dialogue tomorrow.</p>
<h2 id="day9">Day 9</h2>
<p>I last less than an hour with Jack today. I procrastinate most of my morning away in-between one- or two-page reading blocks. I'm bored and frustrated with the lack of relatability in his book, but having given up on Stephen two days ago I'm reluctant to not finish a second book in the stack.</p>
<p>Sometimes all you need is permission from someone else to do what you wanted to all along. Late in the morning I whine to Josh about how much Jack's book is dragging. He immediately suggests I move on to a new book. I think the fact that he didn't choose any of these books helps him be more objective about my not finishing them. He never pushes me to finish a book I'm not into, but he's decidedly more reluctant to suggest I give one up if he suggested I read it in the first place.</p>
<p>I spend a happy half hour browsing the Kindle store (what better way to take my mind off hard work than shopping?) and download samples of three books. Of the three I choose <em>To Show and to Tell</em> by Phillip Lopate.</p>
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<p>Phillip's focusing on personal essays, which checks two big boxes: it's the type of writing I'm working on for the Ghost Magazine, and I haven't read much about this format yet. Everyone else so far has focused on books, and to a lesser extent, magazine articles.</p>
<p>Not only is Phillip ready to dish the dirt on writing personal essays, he's clearly in love with the form. His passion for essays exudes from the page, and I can't help but feel like we're on the same team, thrilled to be sharing our passion, and at the same time feeling slightly superior to everyone else who thinks they're not missing out.</p>
<p>Phillip starts by defending the personal narrative style he plans to teach me about. He never apologizes for it, but seems heavily defensive, once again reminding me I'm not choosing a well-thought-of literary profession by working on autobiographical writing—memoir or not. &quot;Personal essay collections,&quot; he says, &quot;...are often relegated to a Books in Brief column, as though the genre were merely a dodge to get around writing a <em>real</em> book.&quot;</p>
<p>I'm feeling a bit unsure now. I expect, since his book is about personal essays, that Phil's onboard with my chosen direction, but he's making it very clear that many others in the literary world wouldn't be. It's this quote that really makes me excited to hear what Phil has to say:</p>
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<p>But even if a student is content with the lower status of nonfiction, she will undoubtedly encounter those creative writing instructors along the way who tell her to 'put everything in scenes,' for instance, or to use lots of images and sense details...</p>
</blockquote>
<p>He's talking about Jack! At least, that's the impression I get. I've just given up on Jack's scene-based, movie-on-a-page approach, so I'm relieved to have Phil tell me I did the right thing. He goes on to say he's in favour of using plot, suspense, characterisation, and even character development in nonfiction, but that he doesn't support the idea a nonfiction writer should &quot;render everything in scenes with dialogue and sprinkle sense details everywhere so the text will read as 'cinematically' as possible, while staying away from thoughtful analysis because it sounds academic or 'abstract'.&quot;</p>
<p>With that out of the way, we move on to discuss the essay form itself: how to end an essay, how to structure one, what they're made up of, and how the reader should feel when reading a great essay. Like <a href="http://paulgraham.com/essay.html">Paul Graham</a>, Phillip insists on the idea of the essay as &quot;a try&quot;, harking back to the French origin of the word. An essay is a chance for the writer to work out their thoughts on the page, he says. &quot;The story line or plot in nonfiction consists of the twists and turns of a thought process working itself out.&quot;</p>
<p>Phil makes me feel comfortable in sharing my thoughts and opinions in my work. He says he's drawn into nonfiction by &quot;the encounter with a surprising, well-stocked mind as it takes on the challenge of the next sentence, paragraph, and thematic problem it has set for itself.&quot; He's also a big fan of style. &quot;The other element that keeps me reading nonfiction happily,&quot; he says, &quot;is an evolved, entertaining, elegant, or at least highly intentional literary style. The pressure of style should be brought to bear on every passage.&quot; Sheesh. No pressure, right Phil?</p>
<p>Unlike Robin, who was a fan of starting a nonfiction work from an obsession, Phil's a bit more sedate in his approach, which comes from curiosity. &quot;It may sound more tepid than obsession or passion&quot;, he says, &quot;but it is vastly more dependable in the long run.&quot; While I'm fairly good at being obsessed with things (I have a pretty extreme personality—I like to do something constantly, every chance I get, or not at all), I do like the idea of adding to my writer's toolbox anything I can rely on long-term. Phil says &quot;bringing one's curiosity to interface with more and more history and the present world&quot; is the solution to avoiding the potential for narcissism in autobiographical writing.</p>
<p>And here I get a clue of where Phil's passion really lies: in history. He's an old soul, is Phil, as I'm just beginning to find out.</p>
<h2 id="day10">Day 10</h2>
<p>Although my time with Phillip started strong, the second half of the book is less so. It's as if I've inadvertently started him off about topic after topic he loves to lecture on at length, and he's missing the fact that I'm checking my watch every few minutes not-so-subtly.</p>
<p>Phil's love for history is coming to the fore now, and he's started drawing heavily on the history of the essay and its masters. Although intellectually I see the merit in this approach, I get tired of Phil bringing up Michel de Montaigne all the time—the so-called &quot;father of the essay&quot; whom I've never heard of. I'm unable to find a love for Montaigne through Phil's enthusiasm despite being open to discovering a great essay writer, but instead find myself smiling benevolently at Phil like one might smile at a child who's proudly showing off the Lego house they built because they think it took great skill and imagination. I'm humouring him because his enthusiasm is endearing, but I'm not buying in.</p>
<p>As we go on, I'm treated to an entire chapter about essayist Charles Lamb, as if the constant references and examples of Montaigne weren't enough. Again I've paid too little attention before diving into a book, failing to realise the entire second half is called &quot;studies of practitioners&quot;, with one chapter per famous essayist I've never heard of. I try to open my mind to the possibility that a history of one writer's work will be more illuminating and useful that it sounds, but when I find myself reading about Lamb's life for half the chapter as if I'm reading an incredibly long, dry Wikipedia article, I lose most of the small ray of hope I'd been clinging to. I've had such high hopes for this book since it began that I don't want it to be a waste of time. I push through the rest of the Lamb chapter, which, apart from a mini biography, mostly discusses Lamb's tendencies in his writing, rather than techniques I could apply to my own work. Four more writers I've never heard of have their own chapters following Lamb's, but I skip these in favour of getting back to some one-on-one time with Phillip.</p>
<p>We finish up with a look at memoir, and why critics are so harsh toward this genre. I'm left with the feeling that critics are rude, and memoirs aren't all bad, but it's not a great way to end my time with Phil. If I could do it over, I'd read the second half of the book first, and end on the high note of Phil's boyish enthusiasm for the essay form.</p>
<h2 id="day15">Day 15</h2>
<p>As I'm working on the draft of this essay I go looking for a damning example with which to continue lambasting Stephen. I'm sure he admires Cormac McCarthy's writing somewhere in the book, which would seem to contradict his insistence on pushing his grammatical prescriptivist agenda, but I can't find it. After flipping through the half of the book I've read, twice, I try flipping through the next few pages after where I'd stopped reading, in case I've put the bookmark in the wrong place.</p>
<p>I still don't find it, but in reading snippets of the pages I'm searching, I realise the grammatical lecturing has stopped. How did I not realise I was only a couple of pages away from the end of Steve's prescriptivist ramblings? His more generic writing advice, while not mind-blowing, is easy to read (I imagine his fiction is too) and not a huge turn-off. I decide to give the book another chance—perhaps having a break and getting more than 5,000 words of my draft done will give me the fresh mind I need to get something useful from Steve this time around.</p>
<p>I read another 70 pages this afternoon, strolling with Steve through his ideas on description, plot, a writing routine, and dialogue. As in <em>Bird by Bird</em>, I'm fairly bored by anything fiction-specific, which a lot of his advice is. But I do find it interesting how often he agrees with the other writers I've been spending time with. He's starting to sound more like the sensible, down-to-earth man I got to know in the biography section at the start of the book.</p>
<p>He's not a fan of plot, for instance, but rather likes to focus on a situation and let the story evolve on its own. In this way he reminds me of Anne in <em>Bird by Bird</em>. They both seem to think stories and characters exist already, and it's the writers job to simply put on paper something that unfolds without much of their input. It's all very hazy, and thus I find it hard to draw the line between how much input the writer has and how much of the story really &quot;unfolds&quot; on its own.</p>
<p>Steve keeps insisting the writer must be honest about the characters and how they behave in given situations. But what does it mean to be honest about something made up? Does he mean one must make up something plausible, so the reader thinks it's &quot;honest&quot;? Or does he mean a writer can literally &quot;see&quot; the story happening in their mind and must simply write down what they've seen honestly, without fabricating any details? I find this idea too far-fetched to believe, but then, I'm not a fiction writer (and maybe that's why).</p>
<p>When I mention this to Josh, he draws a connection between honesty and internal consistency. He think Steve's getting at the idea of setting up characters and then only writing behaviours that suit the idea of each character you've created. If he's right, he did a much better job of explaining it than Steve.</p>
<p>Steve and Anne have another theory in common: that readers are drawn in by stories they see themselves in. Like Anne, Steve believes a reader becomes more invested in a story that contains echoes of their own life. And this, he says, is what sells books. (If there's one thing I will trust him on, it's what sells books. Not that I want to write and sell books like his, but I can't deny he must have some idea of what works in mainstream fiction by now.)</p>
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<p><img src="https://blog.ghost.org/content/images/2016/02/writing.jpg" alt="5 books, 10 days: my DIY writing education"></p>
<p>Throughout this project I've found the mentor-mentee relationship designed by some of the writers is my favourite by far. It's the writers who made me feel I was getting one-on-one instruction from them, individual reading recommendations, and getting to know them personally whose lessons sunk in the most.</p>
<p>This is something I noticed early on in <em>Bird by Bird</em>. Anne, who was open about her past in the introduction but didn't spend a significant chunk of the book talking about her life, showed me I could trust her early on. She was gentle but to-the-point about the hard truths of writing for a living, and eased me into this crazy project with a mixture of entertaining anecdotes about her writer's life and fiction-specific lessons I learned to wade through.</p>
<p>By the time I finished <em>Bird by Bird</em> I felt as if we'd become friends. We'd laughed at her writerly hijinks and had D&amp;Ms about the times she had it tough but made it through. She'd given me tough love when it came to making the call on whether I really want to do this writing thing, and whether I'm willing to put in the work to do it well. And she reminded me that money, fame, or a sense of worth probably wouldn't come from writing—or if they did, they wouldn't be nearly as good as I'd hoped.</p>
<p>I was sad to say goodbye to Anne. I felt I'd had a glimpse into the benefits of having a writing mentor, and it felt good. It made me hungry for more, and since Anne insisted we say goodbye and a bunch of other writers were lined up, I gave Robin a chance.</p>
<p>Robin sucked me in early with his anecdotes about a magazine story he wrote detailing his experiment of going back to summer camp in his 40s. His crazy idea to spend a week reliving his childhood camp experience, and the fact that he actually went through with it, made me want to learn everything I could from him.</p>
<p>His sense of humour is fun, and he's not afraid of gentle self-deprecation—something I've come to appreciate more and more in auto-biographical writers. Although I get the sense he's a fun dad and a silly guy sometimes, he's also got a serious side that's interested in the world and passionate about sharing what he knows.</p>
<p>His book does indeed read like a field guide, with Robin as my friendly local tour guide. He points out the pitfalls before I hit them, and takes me down laneways only a local would know about, giving me an authentic experience I'll remember for years to come.</p>
<p>Robin's only fault is leaning too heavily on his book about the Tasaday people. By the time I leave Robin behind, I'm left frustrated—wondering whether the Tasaday scandal was in fact a hoax, or not (he seems to be hinting at the fact that it was a bit of both, which is almost less satisfying than not knowing). Even worse, I've heard so much about the book now that I don't want to read it to find out the answer.</p>
<p>But I forgive Robin this misstep. He gave me so many insights I can hardly hold it against him. We've had fun, and he's stacked my reading list with 30 or more books I can't wait to read. He's imparted his passion for immersion genres and those who do great work within them, and even inspired me to plan an immersion memoir-style book.</p>
<p>Even Phillip Lopate became a friend of sorts over time. Though Phillip and I grew further apart as he became bogged down in the weeds of his love for Montaigne and other great essay writers from history, I'll always remember the time we spent together earlier on. Phil did a great job of showing me why personal essays are worthwhile and, like Anne did for fiction, he helped me see that no writer has it easy.</p>
<p>Of all the writers, I struggled most to connect with Jack, who employed the type of writing he wrote <em>about</em>: keeping himself out of the story for the most part, and focusing on the information. Jack's clearly a news guy, and it shows. I barely got any idea of what he's like as a person, or what any of the writers he mentioned are like. The only characters who really came to life for me were the ones who existed in stories Jack used as examples—the woman who nearly drowned and lost her prized breeding puppies in a flood; the policeman who watched a woman in a car accident rescued by the Jaws of Life after catching fire twice.</p>
<p>I'll probably remember the woman in the flood for a long time, because she became such an interesting character to me. But I'll forget about Jack, because I know nothing about him.</p>
<p>And while Steve certainly wasn't my favourite writer to hang out with, he did become a major character in my story. He refused to quit when I did, and came back to draw me in again, over a week later. He told me fun stories about his childhood (and one horrific one about having a needle in his ear that I'll never forget). He told me about his struggles with addiction, and how poor he was before his writing took off. Through these stories Stephen grew on me, and I reluctantly came to see that he'd be interesting to spend time with.</p>
<p>A bit like realising a teacher you've come to like is a huge racist, I was shocked and disappointed when Steve and I came to loggerheads over his arrogant views on grammar and &quot;correct&quot; writing.</p>
<p>But, like a tumultuous relationship between neighbours who both have strong ideas about whose dog is making the other one bark, Steve and I came together again once he stopped trying to force prescriptivist ideas down my throat. We connected over his ideas about description (he doesn't like too much; I don't like any at all) and helping the reader see themselves in your story.</p>
<p>I humoured him as he pontificated about characters telling him the story, and kept my ideas to myself for the sake of getting through the rest of our time together in peace. In the end, we agreed to disagree, and I took away a little from his writing advice, but a lot from our ups and downs along the way. It's been fun, Steve.</p>
<hr>
<p>So, am I a better writer than when I started out? I certainly didn't find what I was looking for. I expected to take a list of practical tips from each book, and start applying them to my daily work immediately. But I think I got something better. Squeezing five books into ten days helped me realise how much better my writing can become simply from spending time with talented writers whom I respect. Definitely ten days well spent.</p>
<hr>
<p>No doubt you're hankering for your own one-on-one time with Steve now. If he, or any of the other authors take your fancy, here's a link to each of the books I read:</p>
<ul>
<li><a href="http://www.amazon.com/Bird-Some-Instructions-Writing-Life/dp/0385480016">Bird by Bird</a>, Anne Lamott</li>
<li><a href="http://www.amazon.com/Field-Guide-Immersion-Writing-Journalism/dp/0820342556/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1447738882&amp;sr=1-1&amp;keywords=The+Field+Guide+for+Immersion+Writing">The Field Guide for Immersion Writing</a>, Robin Hemley</li>
<li><a href="http://www.amazon.com/gp/product/B000FC0SIM/ref=dp-kindle-redirect?ie=UTF8&amp;btkr=1">On Writing</a>, Stephen King</li>
<li><a href="http://www.amazon.com/Storycraft-Complete-Narrative-Nonfiction-Publishing/dp/0226318168">Storycraft</a>, Jack Hart</li>
<li><a href="http://www.amazon.com/gp/product/B008J2AFP6/ref=dp-kindle-redirect?ie=UTF8&amp;btkr=1">To Show and To Tell</a>, Phillip Lopate</li>
</ul>
<p>I came across many books that would have fit this project but that I didn't have time to read—either mentioned in the books I did read, or suggested to me by other people. If you want to try more books about writing, here are the ones I still have on my &quot;to read&quot; list:</p>
<ul>
<li><a href="http://www.amazon.com/Right-Write-Invitation-Initiation-Writing-ebook/dp/B002JF1N2S/ref=la_B000AQ2R2S_1_6?s=books&amp;ie=UTF8&amp;qid=1447280767&amp;sr=1-6">The Right to Write: An Invitation and Initiation into the Writing Life</a>, Julia Cameron</li>
<li><a href="https://blog.ghost.org/learning-to-write/">Save the cat</a>, Blake Snyder</li>
<li><a href="https://blog.ghost.org/learning-to-write/">Henry Miller on writing</a>, Henry Miller</li>
<li><a href="https://blog.ghost.org/learning-to-write/">Reading Like a Writer</a>, Francine Prose</li>
<li><a href="https://blog.ghost.org/learning-to-write/">Ernest Hemingway on writing</a>, Ernest Hemingway</li>
<li><a href="https://blog.ghost.org/learning-to-write/">On Writing Well: An Informal Guide to Writing Nonfiction</a>, William Zinsser</li>
<li><a href="https://blog.ghost.org/learning-to-write/">The craft of research</a>, Wayne C Booth et. al.</li>
<li><a href="https://blog.ghost.org/learning-to-write/">The Dramatic Writer's Companion</a>, Will Dunne</li>
<li><a href="https://blog.ghost.org/learning-to-write/">Writing for Story</a>, Jon Franklin</li>
<li><a href="https://blog.ghost.org/learning-to-write/">Writing life stories</a>, Bill Roorbach</li>
<li><a href="https://blog.ghost.org/learning-to-write/">Contemporary Creative Nonfiction</a>, edited by Bill Roorbach</li>
</ul>
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</style></div>]]></content:encoded></item><item><title><![CDATA[Help us Translate Ghost.org]]></title><description><![CDATA[<div class="kg-card-markdown"><p>Ghost has been an international project since day 1, with team members, contributors and users from all over the world who care deeply about online publishing. Until now, though, <a href="http://Ghost.org">Ghost.org</a> has only been available in English. Today, that’s finally changing!</p>
<p>We have well over half a million people</p></div>]]></description><link>https://blog.ghost.org/translate-ghost-org/</link><guid isPermaLink="false">597997347511f9001883d8e7</guid><category><![CDATA[New Things]]></category><category><![CDATA[i18n]]></category><dc:creator><![CDATA[John O'Nolan]]></dc:creator><pubDate>Mon, 22 Feb 2016 14:58:34 GMT</pubDate><media:content url="https://blog.ghost.org/content/images/2016/02/ghost-europe.jpg" medium="image"/><content:encoded><![CDATA[<div class="kg-card-markdown"><img src="https://blog.ghost.org/content/images/2016/02/ghost-europe.jpg" alt="Help us Translate Ghost.org"><p>Ghost has been an international project since day 1, with team members, contributors and users from all over the world who care deeply about online publishing. Until now, though, <a href="http://Ghost.org">Ghost.org</a> has only been available in English. Today, that’s finally changing!</p>
<p>We have well over half a million people registered on <a href="http://Ghost.org">Ghost.org</a> - but even just the top 10% of most active users are spread across <strong>7,505 cities</strong> and <strong>176 countries</strong>.</p>
<p>It’s about time we started catering to a more geographically diverse audience :)</p>
<p>Last summer, we made some great new friends over at <a href="http://transifex.com/?ref=ghost">Transifex</a> and started exploring how we could offer Ghost in multiple languages. With their help, we’ve been slowly working to implement tooling to offer Ghost (the platform) in multiple languages.</p>
<p>While that’s been underway, in January we had <a href="https://github.com/aileencgn">Aileen Nowak</a> join the team as a Developer Intern. She immediately blew us all away by single-handedly integrating Transifex into <a href="http://Ghost.org">Ghost.org</a> and translating the entire site into German <em>(check out the new language switcher in the footer!)</em>, in the space of a couple of weeks.</p>
<p><strong>And here we are!</strong></p>
<p>Here’s the thing, though. We now have the <em>capability</em> to offer <a href="http://Ghost.org">Ghost.org</a> in multiple languages… but we lack the err… language skills. Aside from German and some very broken Dutch, we’re all tapped out in terms of translating ability.</p>
<p>So we were hoping we could ask for a bit of help. Would you help us translate <a href="http://Ghost.org">Ghost.org</a>?</p>
<h2 id="hereshowitworks">Here’s how it works</h2>
<p><img src="https://blog.ghost.org/content/images/2016/02/ghost-worldwide.jpg" alt="Help us Translate Ghost.org"></p>
<p>We’ve opened <a href="http://Ghost.org">Ghost.org</a> up to be available for translation by absolutely anyone. You can help us provide the site in your native language by following these steps:</p>
<ol>
<li>Visit the <a href="https://www.transifex.com/ghost/ghost-org/?ref=ghost">Ghost.org project page</a> on Transifex</li>
<li>Click on the green &quot;Help translate&quot; button and sign up for a (Free) Transifex account</li>
<li>Tell us which languages you want to help with:</li>
</ol>
<ul>
<li>If we have your language, you'll be able to start translating right away.</li>
<li>If we don’t have your language, it will automatically receive send us a language request to support it in future.</li>
</ul>
<p>Once the signup process is complete, click on the language you’ve selected, and start translating!</p>
<p>Now, in theory, it should be as simple as that. But this is a new process for us, and we’re pretty open to the idea that there may be some hiccups along the way. So, if you have trouble come and talk to us in the #<strong>i18n</strong> channel of Ghost’s <a href="https://ghost.org/slack/">Slack community</a> and we’ll do our best to help.</p>
<p>We’d love to hear your feedback as we get started with this, and hopefully over the next few months we’ll be rolling out similar efforts on Ghost itself, as well as our support documentation and blogs.</p>
<p><strong>[Update, after the first 12 hours:]</strong> You're all amazing! Please keep em' coming!</p>
<p><img src="https://blog.ghost.org/content/images/2016/02/Screenshot-2016-02-23-10-10-19.png" alt="Help us Translate Ghost.org"></p>
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