For global organizations, part of managing data involves controlling where it is stored geographically. And, with more than 400,000 companies (including 80% of the Fortune 100) powering workflows in Airtable, increasing their governance of mission-critical data has never been more important.

Whether it’s to adhere to internal policies, or to meet government or third-party requirements, Airtable customers can now choose to store their data in Europe. Enterprise customers are able to connect their most important workflows in Airtable, while adhering to internal company policies and local regulations.

Connecting global teams 

Airtable Enterprise customers are now able to store their data in servers hosted in Germany, as opposed to relying on data centers in the U.S. These customers can build apps in Airtable—and freely share data between teams and workflows—with the knowledge that their data is being stored within the EU. 

What data will be stored?  Airtable application data will be stored in servers in Frankfurt, Germany, while backup data will be stored in Dublin, Ireland. 

Who can benefit? European data residency is available to customers on Enterprise Scale. Simply get in touch with your account team to learn more.

Data residency is just one of the ways we’re continuing our commitment to European customers.

• London office: In January 2022, Airtable opened the doors to its first international office, based in London. Since then, companies like DPG Media and Monzo Bank have found new ways to use Airtable to increase business impact—from delivering news across Europe to transforming the UK’s financial sector.

• Annual events: Airtable runs an annual event in London for European customers. Hundreds of Airtable champions—from tech startups to global enterprises—gather to share tips, talk operations, and hear about the future of Airtable from our company leaders.

• Localization: Airtable is now localized in French, German, and Spanish. We are continuing to find new ways to provide greater support to our customers across Europe. 

To find out more about EU Data Residency, dig into our support documentation and read more about FAQs. 

With more than 200,000 new customers every month, Airtable is supporting business processes and complex workflows for some of the worlds largest enterprises.

Managing employee workload, accelerating your pace of execution, and deeply understanding your team’s performance are essential to increasing the impact of your day-to-day work. Whether you’re launching a new product, or leading your company in a sweeping change, incorporating project management best practices will help you uncover insights and improve efficiencies throughout these critical workflows. 

With these best practices in mind, Airtable’s newest product features make it easy for you to meet—and surpass—your business goals. You can spin up new workflows, identify gaps in strategy and resourcing, and make sound decisions according to critical, connected data. 

Here’s what’s new in the Airtable platform. 

Manage tasks, resources, and dependencies with new project management features

Projects and tasks are just the beginning. The true unlock comes when you incorporate project management into critical, cross-functional workflows. 

A collection of new Airtable project management features helps you streamline complex processes and connect entire departments:

• View activities against timelines: New Gantt capabilities in Timeline view allows you to manage timelines and dependencies from your Airtable Interface, streamlining project management and giving leadership and cross-functional stakeholders a high-level understanding of in-flight projects.
  
• Manage workload across the team: Managing workload across the team is also easier, as you can preview each team members’ utilization (current workload) before you assign a task. The utilization field calculates based on: the start and end dates of the task you’re assigning; the number of projects already assigned to that individual; and the effort required for that specific task.
  
• Keep activities on time and in sequence: This new feature keeps everyone aligned on the sequence of activities, no matter which view they’re working in or which part of the process they’re responsible for. We've released an update to ensure all dependency rules are immediately respected anywhere you can edit data—in a base, list, or record detail page.
  

To seamlessly start using these project management features, we’ve built two new templates for tracking projects and allocating resources. 

Spin up new workflows quickly with App Quick Start

Whether you’re planning marketing campaigns or starting a research project, our new App Quick Start feature will ensure your most critical workflows are efficient and connected from the get-go. Best practices are built into this implementation flow, protecting your team from falling into silos, duplicating data, or getting bogged down in repetitive tasks. 

App Quick Start allows anyone to immediately build apps to power some of the most popular workflows run in Airtable including marketing and creative production, product development, project management, IT and support, and UX research. Now, you can move past the blank canvas of an Airtable base and kickstart problem solving across the org. 

Track progress and performance with new dashboard layouts

Gain deeper insight into your data and the way your team is performing with our refreshed layouts for interfaces. These dashboard layouts display data in a digestible way, offering everyone from cross-functional partners to company leaders a high-level overview of progress against goals. 

Plus, new interface capabilities (like the element drill down feature) allow you to dig further into the data to uncover hidden trends and opportunities—all from the same, user-friendly interface. 

Connect critical data from Snowflake and Workday 

Airtable Enterprise customers can now sync information in real time from other critical systems including Workday and Snowflake. Connecting accurate information from disparate sources in Airtable ensures your team is working with the most relevant and up-to-date information at all times. 

This new update will fuel your daily workflows with data on performance, budget, and employee wellbeing—allowing you to make smarter decisions, faster.

• For a deep dive into these new features, check out the exclusive blog post in our Enterprise Network!

Increase security and compliance

We know that data security and compliance are top priorities. Enterprise customers can now customize how long Airtable stores your apps’ revision histories and enables you to create standardized policies for handling inactive apps.

For more information on the latest Airtable product features, head to our community, guides, and support articles. 

Leaders from several industries came together at Airtable’s Builders Connect last Tuesday, where speakers and attendees explored the limitless flexibility of Airtable while agreeing that the platform (like most software solutions) is “only as good as its business implementation.” 

The goal of these ongoing Builder events is to share ideas for deploying Airtable across large organizations, and to explore ways leaders must evolve operations to keep up with changing business needs and emerging technologies like AI. 

Attendees receive a sneak peek into the Airtable product roadmap, and preview upcoming features designed to make Airtable more impactful, more connected, and more delightful for everyone to use. 

“The easiest way to build and connect apps “

From Airtable customers like Twilio and Airbnb, to trusted consulting firms and contractors, every attendee had at least one thing in common: using Airtable to power their mission-critical operations. 

“Our goal at Airtable is to be the easiest way to build and connect apps that power critical workflows across your organizations,” said Emily Houlihan, product manager at Airtable. Emily kicked off the agenda with a product roadmap, which was followed by a customer spotlight and a highly sophisticated (and surprising) session on tips and tricks. 

Our speakers included:  

• Brinda Sivalingam, partner engineer and technology manager at YouTube, an Airtable customer 
• Rob Lee, senior manager of user experience at Broadcom Software, an Airtable customer
• And from Airtable: Owen McClave, senior director solutions engineer, Mathieu Leonelli, solutions architect, and Emily Houlihan, product manager. 

Here are the highlights: 

“4 key platform requirements essential to the enterprise”

The future we see for the Airtable platform involves meeting four essential requirements for the enterprise, Emily said in introducing the product roadmap.

These requirements include: 

1. The ability to build apps that are easily adoptable and delightful to use. “Dare we say, as delightful to use as the personal apps on your smartphone,” Emily said.  
2. A way to embed AI into workflows. “Making AI accessible and functional for employees across the company…by allowing the people closest to the work to implement AI the way they want.”
3. Connecting teams and processes with structured and shared data. “There should never be a question if what you’re looking at is accurate—governance is a big part of this. We’re thinking about scaled data in relation to trusted data.”
4. Guaranteeing scale, security, and control. “We know that you trust us with your sensitive data and information, and we take that seriously,” Emily told the audience. 

In the product roadmap, Emily showed the next evolution of Airtable AI, and a new way to calculate and visualize data in Interfaces. She also teased a feature that will bring “a little more zen” to those who are “kind of terrified” to make changes to their base today. 

“Tech is only as good as its business implementation” 

Leaders from YouTube and Broadcom Software shared tips on leading by example, creating clear documentation and learning paths, and inspiring a team of employees to evangelize Airtable adoption. 

“We share interfaces with different teams as a way to collaborate and bring people along for the ride,” Rob at Broadcom Software said. “Building what people need—addressing use cases that people really care about—is the first step to creating Airtable evangelists.”

Both leaders use Airtable to bring transparency and rigor to timelines and approvals, and they integrate Airtable with different tools and teams. 

“Let’s skip the basics”

The event ended with Tips and Tricks from Mathieu at Airtable. He breezed through the basics, and went straight to “advanced” and “power” hacks to make Airtable easier. The audience reacted to the following:

1. Collaborate mostly through Interfaces. “99% of users should live in interfaces, only builders should have access to the data or logic layers,” Mathieu said.
2. Use Actionable Messages to trigger actions from Slack. “These are great for yes or no answers, and especially for getting approvals.”
3. Beyond command-F, there’s a way to search for something across all interfaces. “Command K on mac, and control K on PC…it’s a game changer.”

If you're interested in meeting other industry leaders and networking with Airtable customers and experts, sign up to attend our next Builders Connect. See the upcoming schedule and register here.

Whether it’s managing a product roadmap, launching global marketing campaigns, or tracking top talent for open positions, building apps in Airtable is how large organizations move quickly, together. 

World-class companies like BlackRock and VMware use Interface Designer to build apps that drive their most critical workflows. And now, brand new features make it easy for anyone to create apps that are more powerful, more collaborative, and more connected than ever before. 

Build in a more familiar interface

Building apps is meant to be easy. Whether you're working from scratch or using a table layout in Interface Designer, we believe anyone should be able to spin up new workflows in Airtable—without implementing code. 

Now, we're making it even easier for builders (or anyone who creates workflows and connects data in Airtable) to navigate, build, and customize apps within the platform. 

First, we’re improving the properties panel so that you can quickly find what you’re looking for, without getting lost in configuration details. We’ve also made the canvas more responsive, streamlining the process for editing and sharing information.  

A new left pane allows you to more easily navigate pages, forms, and add-ons. (The panel is collapsible so it won’t intrude on your app building real estate.)

Fuel apps with improved forms

The best Airtable apps don’t live in isolation—they’re fueled by feedback, data, requests, and information from internal and external partners. Forms are a much-loved avenue for this input, and designing and sharing forms just got simpler.  

Whether you’re conducting a survey, collecting customer feedback, or parsing content requests, you can gather the information you need with updated forms in Interface Designer. Our new form builder allows you to create and share interface forms with external and internal audiences; and a new form layout makes this process faster and more intuitive. 

Learn more about how to use the new form builder. 

Scale and share apps more easily 

Building apps is the first step; the true unlock comes when teams can share and connect apps across the org, breaking down silos and strengthening cross-team collaboration. Now, it’s more straightforward to share apps in large teams while maintaining governance and control. 

Company-wide sharing allows you to share an Airtable interface automatically with every user in your department. This quick sharing across large groups saves you from back-and-forth communications around access, without sacrificing security.

And soon, we’re streamlining the process for requesting edit access. The goal is to make it especially simple for collaborators to help build and connect apps across different teams, without losing central governance.   

With these latest updates, it's easier for anyone to build apps in Airtable to power their most critical workflows. 

Got an app in mind for your team? Start building in Interface Designer today.

If your marketing team is struggling with costs this year, you are (very) far from alone. According to Deloitte’s 2023 CMO survey, 63% of marketers list "Reducing operational and/or product costs, or increasing value for similar cost" as their number one priority; 45% of CMOs acknowledge cost reduction as a significant challenge. Across the board, marketing leaders are weighed down by cumbersome processes and wasteful practices—and for complex enterprises, these issues can snowball.

So how to reverse the tide? Some leaders are finding inspiration in an unexpected place: supply chain management.

The comparison might surprise you, but hear us out: Just as supply chain engineers strive to optimize the movement of goods while keeping inventory lean, marketing professionals are on a mission to fine-tune their campaigns. In both spheres, the objective is to ensure that each step in the process contributes value and that resources, products, and derivatives are maximized to their full potential.

Intrigued? Read on for four supply chain concepts that should resonate with any marketing leader, and be sure to download our ebook on optimizing the marketing supply chain.

1. Visibility: Navigating the complex landscape

Before you can optimize your marketing supply chain, you need full visibility into its links. Much like supply chain managers require a panoramic view of each stage, marketing leaders need clear insight into key handoffs and materials—like shared assets, budgets, and vendors. This visibility empowers you to make well-informed decisions, anticipate outcomes, and spot high-potential campaigns.

In the era of data-driven decision-making, real-time insights are the currency of progress. Monitoring performance metrics, deciphering historical outcomes, and capturing customer feedback allows you to iteratively enhance your strategies, much like fine-tuning a manufacturing process in response to market demand.

2. Criticality of Handoffs: Seamlessly passing the baton

Most supply chains involve numerous, distributed points of production, assembly, and distribution—and the handoffs between each link are absolutely critical. Even if individual stages operate at peak efficiency, every delayed transition adds up to an overall loss of impact. As your marketing initiatives expand, the complexity of these handoffs intensifies, making it imperative to meticulously map out each connection to ensure fluid transitions.

Dropping the baton at any juncture can lead to confusion, missed deadlines, and futile efforts. In marketing terms, this translates to assets not gaining the necessary traction, or to campaigns losing momentum due to inadequate handovers. Recognizing the significance of these moments can help you safeguard your marketing supply chain against avoidable setbacks.

3. Standardization with Flexibility: The art of equilibrium

Efficient supply chains contain a balance of standardization and flexibility—they’re as repeatable and predictable as possible, but still responsive to changes in suppliers, materials, and demand. Similarly, marketing teams must strike a balance that ensures consistency, while allowing room for adaptability in response to shifting market dynamics. Standardization brings predictability and quality assurance, facilitating the identification of automation opportunities that save time and effort.

However, being overly rigid can lead to stagnation. Just as a sudden shortage of materials can disrupt a physical supply chain, unforeseen market shifts can demand nimble marketing responses. Remaining open to swift strategy adjustments is key to retaining a competitive edge.

4. Maximum Leverage of Resources: Minimizing waste, maximizing impact

Today, 65% of B2B marketers say that their organizations struggle with significant content waste. By gaining a comprehensive understanding of your marketing supply chain and its impact, you can root out redundant processes, ensuring optimal utilization of every dollar and hour. Even incremental enhancements, when implemented at scale, can yield substantial savings and improvements.

Automation is a potent ally in waste mitigation—for both physical suppliers and complex marketing teams. Employing AI to expedite your most time-consuming processes, such as identifying emerging trends or suggesting relevant assets, can make it easier to streamline operations and optimize resource allocation.

Physical supply chain managers have another useful waste minimizer in their toolkits: the fluid mixing and matching of materials. Car manufacturers don’t create separate supply chains for each model’s engine—to the extent that it’s possible, they use the same base and customize as needed. The concept of "atomic content" draws inspiration from the fluid material mixing in supply chains. By creating modular content "atoms" and skillfully combining them, marketers can tailor campaigns at scale, ushering in a more relevant and engaging audience experience.

Deploying atomic content across various touchpoints makes your campaigns coherent while catering to the unique requirements of each channel. This approach not only maximizes asset reuse but also contributes to a cohesive brand narrative and a streamlined user journey.

Creating your “marketing supply chain”

The stages of your “marketing supply chain”—planning, production, distribution, and measurement—are part of a sophisticated, complex system. As such, supply chain concepts can help you unlock your team’s full potential.

By embracing complete visibility, you can better shape impactful campaigns. Through diligent attention to handoffs, your team facilitates seamless transitions between stages. Balancing standardization with flexibility empowers marketers to navigate the ebb and flow of market dynamics with finesse. And by optimizing resources and embracing atomic content, teams can attain efficiency while delivering tailored experiences.

Want to go deeper? To learn more about how marketing leaders are leveraging these concepts, check out Optimize your marketing supply chain: Accelerating your teams, processes, and impact with supply chain principles.

Pull data, prepare physical handouts, and breeze through updates in a matter of minutes. You can now format and print Airtable interface pages, or save them as PDFs.

Also new this September are additional ways to enhance your workflows, from Airtable AI in beta (check out our launch blog) to an automation that can be applied to two-way synced fields.

Export interface pages to PDFs

Save, format, and print certain interface page layouts so it’s even easier to collaborate with your team.

The following layouts are currently supported:

• List
• Timeline
• Calendar
• Record Details
• Individual record detail pages
• Up to 100 record detail pages in one PDF
• Charts

There are two ways you can trigger an export: by hitting Cmd/Ctrl + P, and by clicking the “Print” option at the top of the page under the “...” menu. You can also choose “Format for printing” to help printouts be more legible.

Export to PDF now

New features to govern and scale with ease

In case you missed it, we launched capabilities to help orgs build powerful apps and manage thousands of pieces of data.

Some of our new scalability, governance, and AI features include:

• The AI field (now in beta): Harness the power of generative AI in Airtable. Choose from a library of prebuilt prompts to speed up your work.
• Enterprise Hub: Control user settings and standardize security policies across your organization.
• Enterprise Key Management (EKM): Gain more control over your data through encryption keys you can own.

Enterprise teams can also now add up to 250,000 records per table (an increase from 100,000) and 500,000 records per base (an increase from 250,000). With greater data capacity, organizations can build more powerful and connected apps.

Get the full list of updates in our launch blog

Automatically update synced fields

Ensure your data is always up-to-date–on both sides of your two-way sync.

Enterprise users can now use the “Update Record” automation action to edit these synced fields.

Build apps in French and German

We’ve got good news for our French and German-speaking friends! Click into your account settings to update your preferences and start building in your language of choice.

These localization options will roll out to users over the next few days.

Learn more from our experts

Be sure to tune in on September 13th at 10am PST/1pm EST for Airtable’s quarterly overview of newly released features.

This webinar is designed to not only introduce recent product updates, but also show how to use them to build apps that connect your organizational workflows.

Register today

Alongside a slew of new features, we recently announced Airtable AI. With Airtable AI, organizations can build powerful apps to visualize, contextualize, and streamline your company’s most important data by embedding AI directly within your apps.

Airtable AI is sure to be a big change for all users, and we know you may have questions. So, we’ve put together a list of answers to commonly asked questions and links that will dive deeper into Airtable’s implementation of AI.

What is the Airtable AI?
Airtable AI is a new way for businesses to harness generative AI. Unlike other options, Airtable AI works with your existing workflows—meaning you don’t need to rebuild your all-important bases to start using it.

Our first application of AI is also our newest field type: the AI field.

What is the AI field?
With the AI field, you can implement text-based generative AI to power your workflows—whether you’re analyzing customer feedback, drafting marketing briefs, crafting job descriptions, or even writing blog posts. In fact, you can add this field to any text-based Airtable app.

How can I use the AI field for an existing workflow?

While it really depends on your specific workflow, we’ve outlined a variety of ways to implement it here. With the AI field, you can:

• Categorize, summarize, and analyze customer feedback
• Plan and execute marketing campaigns
• Streamline recruiting workflows

This is a great read if you’re looking for a specific workflows or just trying to understand how it can transform your day-to-day work in product operations, human resources, or marketing.

Is prior experience with AI required to get started?

No, prior experience with AI is not necessary to get started with Airtable AI. Whether you are new to AI or have expertise in the field, you can benefit from Airtable AI. Airtable AI is designed to help teams build confidence and develop skills in writing and using AI prompts. With a choice of pre-built prompts and guidance and tips provided, you can quickly add AI capabilities to your workflows and make the most of its power, regardless of your prior experience with AI.

Is Airtable AI secure?

Yes! We know that data security is top of mind for our customers, and we've taken several measures to ensure the security of your data when using Airtable AI.

Data put into Airtable AI is sent to OpenAI’s environment for processing and generating AI output, however it is encrypted and purged after 30 days. This data is not used for model training.

What other features did you announce?

Alongside Airtable AI, we also announced powerful new features to help businesses govern and scale with ease. These features include:

• Increased record limits on our new Enterprise Scale plan
• A new central home base for IT called Enterprise Hub
• Enterprise Key Management (EKM)
• Data Loss Prevention APIs
• Enterprise Audit Logs
• Updated plans and services packages

To read about all the new features, check out our blog post.

Where can I find community conversation about the new AI feature?
Our thriving community is a great resource to discuss new features, ideas, and workflows. You can read our announcement post here, then join in the discussion!

When will Airtable AI be available?

Airtable AI is currently in beta for paid plans. Airtable AI will have no additional cost on top of your normal Airtable subscription fee during the beta period, but will be released as an optional paid add-on for paid plans when generally available later this year. If you use Airtable AI during the beta period, you are not required to use it as a paid add-on when generally available.

If you’re interested in participating in the beta, please fill out this form.

I have additional questions, can I talk to someone on your team?If you have more questions for our team, please fill out our contact sales form and someone from our team will reach out!

Campaign planning is essential to meeting goals—but did you know it’s also good for your team’s culture, too? Instituting the right process can break down silos, help teams aligned on shared values, and empower everyone to work together.  

Our new ebook explores a variety of best practices for campaign planning. It includes strategies from four marketing leaders (and enterprise customers) who lend their expertise around goal setting, data sharing, managing requests, and more.

Here are a few tips from the marketing leaders—and be sure to download our ebook to read them in full.

Review your current processes–with everyone

To move as one, you should start planning as one. Make time for employees to ask questions, give and take feedback, and honestly examine the “why” behind past challenges and successes.

“There needs to be transparency into what’s really working and what’s not working, with very open, candid sharing of information across the team,” says Natalie Ocegueda, senior manager of integrated campaigns at Airtable.

These conversations are critical for shaping future campaigns, and they should occur during every planning cycle.

Instill a shared language

A lack of shared language often leads to misalignment within organizations. By standardizing processes, taxonomy, and more across marketing, you get one step closer to making sure everyone is on the same page.

At Equinox Media, publishing manager Meagan Nelson does this by ensuring all the metadata associated with fitness classes are consistent across bases.

“We ensure class metadata can only be entered into Airtable at one location,” she says. “If another base needs that specific piece of information, we’ll create a look-up field that syncs from the original source, instead of creating another field that people can write into.”

Create an avenue for requests

As a marketing project manager for Taylor Guitars, Nicole Dahl manages campaign timelines and planned deliverables. But without a clear way to handle requests, Nicole found her team was easily pulled into one-off tasks.

To solve this, Nicole streamlined marketing requests with Airtable forms. Now, if someone wants an asset created for a specific guitar model, they fill out a form and the information automatically populates the marketing team’s Airtable base, where they track work and share information.

“Airtable saves us four to five hours a week that we would otherwise spend tracking down things that lived in different places,” Nicole says. “Now, we get to spend more time on the creative output. We’re putting out better work because we have more time to do it.”

Use templated processes for customer-facing assets

According to Jenny Bodenlos, head of the enterprise program management organization at BlueOcean, customer-facing deliverables are the assets where you need templated (read: repeatable) processes–especially because they’re the most cross-functional. She uses Airtable to keep her team aligned.

“You have to line up activities from every different function to make sure they happen in the right sequence, and that they happen at the right time,” she says. “You’ve also got to clarify what tasks can happen simultaneously, and what tasks are reliant on dependencies.”

By building repeatable processes, your team can spend more time on the customer-facing asset itself, rather than wondering what to do next.

Download Airtable’s ebook today for 8 strategies to help your marketing team plan as one.

Organizations have been navigating two big, recent trends: boosting efficiency and understanding the impacts of generative AI. Many organizations are consolidating tools and implementing new ones—at the same time.

But finding the right balance of innovation, usability, and control is a tremendous challenge—and that challenge only gets more complex the larger your organization is. Organizations often must decide between tools that offer robust security and governance or user experience and flexibility.

What enterprises really need is a central platform that empowers their entire business to build powerful, customizable apps to drive their critical workflows.

Which is why we’re launching new scalability, governance, and AI capabilities to help organizations build more advanced, powerful apps to manage hundreds of thousands of pieces of data—all while maintaining security and control. And, we’ve updated our pricing and service packages to give organizations clearer and flexible options so they can have the right level of scale, functionality, and support to fit their needs.

Accelerate execution and productivity by embedding AI directly into your organization’s workflows

As organizations start to understand the transformative power of AI and consider ways to implement it in their day-to-day operations, they're inundated with pitches about new tools that are either too narrow in scope or rigid in application. With Airtable AI, businesses can harness the power of generative AI within existing workflows—or build brand new workflows with AI built into each step.

Earlier this year, a small handful of customers helped us test Airtable AI, and saw huge productivity and efficiency gains in their operations. By embedding AI into their custom apps, organizations streamlined everything from drafting and reviewing content for marketing campaigns to analyzing customer feedback to inform their product roadmap—all within one single tool.

Today, we’re expanding our Airtable AI beta to users on our paid plans.

The first application of AI in Airtable is a new AI field type, which can easily be added to any app. With this new field, teams can choose from a library of pre-built, customizable prompts, or build their own from scratch. Teams can get started in seconds, regardless of their experience or aptitude with AI. Your teams can then edit and optimize each AI implementation in their evolving apps and workflows, continuously learning and iterating as they build their apps.

Rather than using AI in just one step of the process, Airtable AI can chain together multiple AI steps within an end-to-end workflow. For example, product teams can set up an AI field to automatically categorize customer feedback based on topic. They can then add another AI field to summarize the takeaways and sentiment from the customer feedback, for everyone across product, design, and research teams. Rather than spending hours reviewing and categorizing the feedback, those teams can jump straight into building the products their customers are asking for, faster than they ever could before.

Once Airtable AI is implemented, these same insights and productivity gains can spread across the organization. Marketing teams can use AI to speed up each part of their campaign-planning process and find efficiencies across their entire workflow. An AI field can be used to draft a blog post or social copy based on messaging themes and value propositions. The same AI field can be refined based on a variety of factors such as length, tone, phrases, etc. Now, teams have a powerful head start, while still controlling the quality and the output.

For global marketing teams, the AI field can speed up the localization process. Once copy for your campaign is approved—perhaps a blog or social post—Airtable AI can automatically localize into the key languages your organization operates in.

Airtable AI is built into your workflows, not layered on top of or focused on just one piece of the process. That means AI is continuously powering and making your work more productive at every step. Because it’s deployed from one centrally managed platform, organizations have better visibility and control over how their teams are using AI and they’re able to stay connected and execute together.

> Learn more about how to use Airtable AI

Airtable AI is currently in beta for paid plans. Airtable AI will be an optional paid add-on when generally available. If you’re interested in joining the beta, please fill out this form.

Manage your data, users, and apps at scale

Whether organizations are building research repositories that drive innovation in our everyday products, or managing end-to-end content and publication processes to keep up with the constant pace of change, they need secure, dynamic systems that are easily managed.

Today, we’re releasing a suite of new features to better help enterprises build business-critical apps and give IT teams greater oversight of their organization’s use of Airtable.

And that starts with increased record limits. Enterprise teams can now add up to 250,000 records per table (an increase from 100,000) and 500,000 records per base (an increase from 250,000). With greater data capacity, organizations can build more powerful and connected apps. Apps that can solve critical business challenges across teams, departments, and geographies—all without sacrificing performance.

These new record limits are now available as part of our new Enterprise Scale package. Contact our sales team for more information.

As your use of Airtable grows, permissions, visibility, and central control over user and data management become even more critical. To help you govern and administer your organization, we’re releasing a new way to manage Airtable across any team, department, or business unit with Enterprise Hub.

With Enterprise Hub, you can create unlimited “org units” that reflect different usage groups of Airtable within your organization. These org units could be teams, departments, subsidiaries, or any grouping that makes sense for your company. Give your IT teams super admin capabilities that allow them to standardize org-wide security policies and user management settings across your organization, but defer org unit administration to line of business owners. This gives your on-the-ground teams the autonomy and flexibility to make adjustments without getting slowed down by unnecessary processes, while IT maintains control over critical policies at the top level.

Enterprise Hub is available as part of our new Enterprise Scale package. Contact our sales team for more information.

Increased control and visibility over your data

We’re also releasing new features for organizations with advanced security and data protection requirements.

First is Enterprise Key Management (EKM), which gives organizations more control over their data through encryption keys that they own and manage.

EKM is now available as an optional paid add-on to our new Enterprise Scale package. Contact our sales team for more information.

With new Data Loss Prevention APIs, companies have even more control over unauthorized data in Airtable. Now IT teams can ensure sensitive data – like social security numbers or account numbers – is immediately removed and not recoverable by individual users.

And, when your security team needs to monitor activity in Airtable, they can quickly see critical events and changes with near real-time audit logs.

Data Loss Prevention and audit logs are now available as part of our new Enterprise Scale package. Contact our sales team for more information.

Choose the right plan for your organization and grow with confidence

We’ve updated our plans and services packages so you have the right level of scale, features, and control for your business needs. The new versions of our plans offer flexibility as your organization’s use of Airtable becomes more complex, mapping the features and functionality that you need with your stage of growth.

We’re excited to give smaller organizations easier ways to get access to more powerful features, while providing larger organizations more options and much more powerful offerings for their organization.

To learn more about our plans and features, visit our pricing page. If you’re an existing customer looking for support, see here for more details.

Producing quality content is inherently collaborative. Whether you’re writing editorial for news media, creating content for social platforms, managing b2b editorial on a company blog, or reporting research findings to the world, the process of producing content requires the expertise of multiple stakeholders.

How do you orchestrate so many moving parts without sacrificing the quality of the content itself? By establishing world-class content operations.

What are content operations?

Content operations are the people, processes, and technology required to bring content to life. Streamlining content operations involves interrogating the how of work—the workflows that take your team from planning and strategy, through execution and creative production, to promotion and performance.

Investing in content operations helps create space for your team to focus on deep, creative work by streamlining manual tasks like handoffs and stakeholder approvals. It also makes it easier to keep your content aligned with larger goals—whether that's improving search rankings, increasing lead generation, or growing brand awareness.

In this blog post, we cover three best practices for content managers to consider. See how Margaret Jones, Head of Content at Airtable, helps her team focus on quality and creative work by streamlining operations. And watch Aron Korenbilt, Airtable whiz, demo these best practices in the product.

For more detailed descriptions, download the full webinar with Margaret and Aron.

Best practice #1: Don't compromise your single source of truth

According to recent research that surveyed more than 300 marketing leaders at large organizations, marketers must consult an average of 9 sources to find up-to-date information on marketing activities. This endless searching leads to many frustrations—more time in meetings, more time on manual updates—but it also means up to 36% of marketing data is duplicated across multiple sources.

Up to 36% of marketing data is duplicated across multiple sources.

Data duplication makes it tricky to understand which information is most accurate and up-to-date. As Margaret explains, this confusion becomes even more pronounced when multiple stakeholders are involved.

Creating a single source of truth is a major step forward in strengthening content operations.

In this next video, Aron demos managing movie releases and the campaigns tied to their promotion. As he walks through the Airtable base, it becomes clear: having one place to capture your all-important data (like status, stakeholders, information, and drafts) helps teams stay aligned throughout the entire content production process.

Best practice #2: Ruthlessly automate

Automation emerged as a key trend in this year’s marketing trends report. In fact, there was a 35% increase in automation usage between 2021 and 2022. Most tellingly, teams who automate data synchronization are almost twice as likely to meet their objectives and goals, compared to teams who only sync data manually.

When it comes to content operations, Margaret says it’s most important to build the muscle of automation—encouraging your team to look for areas of improvement and take ownership over streamlining their own workflows to reduce time spent on manual, repetitive tasks.

In Aron’s demo, you can see how this level of automation happens in Airtable.

He shows how you can standardize the tasks associated with different deliverables, and automate the creation of easy-to-follow, cross-functional workflows whenever an asset type is selected.

Best practice #3: Make insights accessible

If you’re a leader in content, you’ve likely felt the anxious frustration that comes when leadership asks, “Why are we investing in this specific content asset? What results can we expect?” You’re not alone; the trends report found fewer than 1 in 3 marketers find it easy to prove the return on investment from content and campaigns.

But the bigger question is often: Where do I start? As Margaret explains, the breadth and depth of data we have at our fingertips can feel overwhelming. Attempting to dissect and report on all this data can quickly become cumbersome—especially if you’re pulling some data from spreadsheets, other data from decks, and additional context from emails or Slack. This way of working makes it difficult to turn data into real insights that inform future decisions and direction.

In this demo, Aron takes us back to his movie campaign example to show how to surface specific datasets for certain stakeholders. This means Margaret might see a detailed view of assets and deliverables, but she also has the ability to send her manager a more high-level overview of budget, team capacity, and content performance.

Typically, the more collaborative the content creation process, the stronger the content becomes in quality and performance. Investing in content operations allows your team to collaborate more closely with key stakeholders, without getting bogged down in updates and approvals. Streamlining operations helps move your team from ideation to delivery to produce content the whole organization can be proud of.

Learn more about why your content marketing team should store all of your assets in one place (we call it a DAM).

For a deeper dive into content operations best practices, download the full webinar with Margaret and Aron.

You asked, we listened: mobile interfaces are now available with our iOS update.

Whether you're commuting, away from your desk, or simply prefer working on your phone or tablet, you can now effortlessly view and manage interfaces from Airtable’s iOS app.

You’ll also find new capabilities that make Airtable even more intuitive (scroll down for the details).

Introducing mobile interfaces on iOS

Our iOS update lets you manage interfaces on mobile. After updating your Airtable app, you’ll be able to:

• View recently opened and starred bases and interfaces
• Add comments
• Update fields
• Search for a particular base or interface
• Navigate different views, including List, Gallery, Calendar, Kanban, and Form

Update your Airtable app now

Speed things up with these three features

These new features make it even easier to get working in Airtable.

Send actionable notifications in Slack: Make quick changes to records–without switching between apps. Turn Slack notifications into buttons that let team members update Airtable records directly. Just add the “Slack: Send an actionable message” step to an automation to streamline your work.

Add groups to your List View: Add up to two groups to your List View so you can get more organized. Use the drag-and-drop function to move records between groups and better represent your data.

Filter for failed automations: Want to know where you went wrong in your automation? You can now identify all of your failed automations at once with a filter, then start debugging. You can also set a filter to show your successful runs.

Learn more from our experts

Want to learn more about interfaces? Check out our Interface Designer trainings now. Our webinars cover:

• How to build a custom interface for your Airtable app, step by step
• How to share your interface with the right people
• How to combine the data, logic, and interface layers of Airtable to build apps designed to power essential workflows
• A preview of how Airtable AI accelerates workflows when incorporated into an app

Watch them when you’re ready to take your app-building skills to the next level.

Intro to Interface Designer webinar

Advanced Interface Designer webinar

The more digital assets you create, publish, and share, the more challenging it can be to manage and organize them. And if you need to find a specific video or blog you published ages ago for a sales team member? Good luck.

Enter the Digital Asset Management (DAM) system, the ultimate solution for content marketing teams seeking to streamline their workflows and maximize the value of their assets.

In an earlier blog, we introduced the concept of a DAM and discussed why your content marketing team needs a hub to manage all of your assets (the centralized filing system saves you lots of time, for one).

Below, we’ll show you how to start building your DAM in Airtable. With the right DAM in place, your team can focus on what truly matters: creating exceptional content that resonates with your audience.

How to get started in Airtable

Getting started on your DAM is as simple as collecting and documenting your assets in an Airtable base (but if you want to hit the ground running, you can use our digital asset management template).

Add your graphics, guides, and other content as records. You’ll want to include some fields to capture basic information, like a description of the asset, the publish date, and the name of the person who owns the asset. It might not seem like much at first, but as you go from one record to 10 to 20, you’ll start seeing opportunities to make your assets more comprehensive and accessible.

A DAM is a shared resource! Make sure to have an owner assigned to each asset - they can help you add tags, make updates, and maintain your DAM over time. Not only will it spread out the work, it will also keep assets and metadata more accurate!

We recommend using these trips and tricks to make your DAM more collaborative as you go.

When it doubt, tag it out

The easiest way to help marketers find assets is by implementing tags. When files are categorized with relevant keywords and metadata, a simple search query can swiftly retrieve the exact asset you need. By using terms relevant to the asset, such as product names, campaign types, or target audience, tagging transforms the search process into a simple and intuitive experience.

Some common tags you can add to your DAM include:

• Asset type or deliverable type (ex. Image, video, blog)
• Asset owner (people can be tags, too!)
• Related marketing campaign or solution
• Related company OKR

If your audience is sales-focused, you can also tag your assets by funnel and management level to make it easy for the sales team to search the DAM. In Airtable, you can add tags with the multiple select, single select, or linked record fields.

Tags eliminate ambiguity and enable you to discover the right files with just a few keystrokes.

Collect feedback via forms and insights

Your most valuable source of insight for your DAM improvement process is your own content marketing team, as well as other stakeholders who’d benefit from the DAM.

By actively collecting feedback from team members as they use the DAM, you can gain valuable perspectives, identify pain points, and drive impactful changes that elevate your DAM to new heights. The easiest way to do this is with Airtable forms.

A form is an Airtable view type that takes responses submitted by users and automatically turns them into records. While you can create a form in your base, we recommend adding a form to an interface that lives on top of your DAM. Interfaces make it easier to navigate and collect feedback in one spot.

> The best views for content marketing teams

When creating your form, consider capturing the following information:

• Name and marketing role
• How often they use the DAM
• What types of assets they typically need

Then, you can get detailed insight about the current DAM experience with questions like:

• Is there content you’d expect to find in the DAM but can’t?
• Are there any duplicate assets in the DAM?
• Are there additional metadata fields that would be helpful?
• Do you see typos or inaccurate information in the DAM system?

Leave your form open to collect ongoing feedback and make incremental improvements to your DAM.

> Create a Form view

Another way to see how your DAM is being used is by deploying insights, a feature for Enterprise plans.

Users with “owner” or “creator” permissions can open insights from the tools menu (located at the top of the base) to see metrics like top users, overall activity, record edits, and more. You can use these metrics to better understand how your team is using the DAM and identify opportunities to further optimize.

Make your assets shareable with AI (coming soon)

A final–and fast–way to make your DAM more collaborative is with Airtable’s AI field, which can be set up to automatically generate text.

Let's say you have sales team members who want to leverage customer-facing assets in the DAM. You can configure the AI field to review the asset’s description and tags to provide sample outreach text or a short description they can use. Alternatively, you can use the AI field to generate short subheadings for social media managers looking to promote assets on LinkedIn or Twitter.

The AI field is just one of many Airtable features you can hone to make your DAM easy to navigate and pull assets from.

Continue to use and refine your DAM so it can evolve into a powerful tool that streamlines your content marketing team's workflow, fosters collaboration, and maximizes the value of your digital assets.

For more info on DAMs, check out our blog for content marketing teams. Get a head start on your own DAM with our digital asset management template.

In the modern work landscape and especially in marketing departments, digital files reign supreme. Digital assets play a vital role in your content marketing team’s work, from informative launch videos to insightful research reports and ebooks.

But without a proper system to manage them, these assets can quickly become nothing more than digital clutter, making it challenging to find specific deliverables or the latest version of a file.

So what’s the solution? A digital asset management system (DAM). A DAM is a repository where you can quickly corral, organize, and share your growing collection of files, so teams can find the documents and published materials they need.

And when you use Airtable to build your DAM, you have even more opportunities to point colleagues to the right assets in just seconds, from syncs that automatically update connected workflows in real time to tags that provide more metadata on each asset.

With a streamlined system for managing your assets, you can ensure everyone—from content marketing team members to stakeholders in design and sales—has access to the same, up-to-date information.

What is a DAM?

As mentioned earlier, digital asset management is the practice of storing, organizing, and sharing digital files of value to an organization. A DAM acts as a reliable central hub, eliminating the need to painstakingly search for files.

Content marketing teams should use a DAM to store all the content they’ve created and/or published. These asset types usually include:

• Blogs
• Videos
• Social media posts
• Guides
• Support articles
• eBooks
• Documents
• Raw footage
• Imagery

A good DAM is an ever-evolving system that transforms with the business, is scalable, and should never be considered finished.

Ideally a DAM would store work from around your organization, so it would also include internal assets like messaging frameworks, enablement materials, and recordings from company all-hands meetings.

A DAM should also allow teams to search for assets, import and export files, tag files with relevant metadata, and integrate with other software to make it easy to share assets between platforms.

Why does your org need a DAM?

From saving time to enhancing productivity, a DAM system is a game-changer for content marketing teams aiming to stay competitive in the digital era.

Here's a glimpse into the immediate benefits it brings:

• Centralized file system: Say goodbye to the endless quest for that elusive file. With a DAM, all your assets—images, PDFs, Photoshop files, videos, or audio files—are stored in a single source of truth.
• Streamlined workflows: Having all your digital assets at your fingertips unlocks the power of reusability and repurposing. Save time and effort by efficiently repurposing creative files and sharing assets with just a click.
• Brand consistency: With a DAM, your brand assets, marketing materials, and diverse media files are presented consistently and are always up to date, ensuring a cohesive and professional image for your organization.

Embracing a DAM system empowers content marketing teams to excel in their endeavors, captivate audiences, and achieve marketing success.

> Digital asset management: what is it and why it matters

Why you should build your DAM in Airtable

So why make your DAM in Airtable versus another management tool?

It comes down to Airtable’s searchability, security, and scalability–all things your content marketing team will need if you’re at a growing company.

Find files in a flash: Airtable offers numerous ways to to locate digital files with lightning speed, from robust search functions to grouping and filtering capabilities.

Fortify your fortress: Security is paramount regarding your organization’s sensitive documents. Airtable goes the extra mile with top-notch security features like user permissions and two-factor authentication, providing an impenetrable shield for your digital assets. Rest easy knowing your files are safe and sound.

Scale without limits: As your content marketing team grows and your assets multiply, Airtable keeps up effortlessly. With its exceptional scalability and ample storage capacity, you can expand your content library without constraints.

No more sifting through endless folders or getting lost in a sea of scattered files. By building a DAM in Airtable, you can take control of your team’s digital realm, ensuring every asset has its place.

Get a head start by using our digital asset management template. For more ways your team can use Airtable, check out our content marketing blog.

New to the world of interface design?

With Airtable's Interface Designer, you can choose from a list of layouts that are prebuilt to save you time, effort, and headaches.

Our layouts allow you to create apps that show users precisely the data they need–be it collaborators, stakeholders, or leadership. No more overwhelming your users with irrelevant information–present the right data, right when they need it.

> Create an interface

What interface layouts can I choose from?

Airtable's Interface Designer offers a selection of predesigned layouts, all crafted around best practices drawn from valuable customer feedback. With these layouts, you don't have to start from scratch–simply choose the one that best suits your needs and get to work.

Currently, you have the option to select from the following layouts:

• List
• Gallery
• Kanban
• Calendar
• Timeline

These layouts might look familiar if you've used views in your data layer before.

When to use interface layouts

For occasions when executives seek high-level updates on projects or campaigns without delving into the finer details, turn to the List and Timeline layouts.

The List layout allows you to organize data from multiple tables, offering comprehensive context on projects. The Timeline layout, on the other hand, is perfect for visualizing data over time, like projects or campaigns.

Efficiently managing your team's progress is made simpler with the Calendar and Kanban layouts.

Customized Calendar interfaces can be created for each team member, displaying all their assigned deliverables over a week or month. The Kanban layout, organized into columns, allows you to stack records by status. This visual arrangement enables team members to instantly identify tasks on their to-do list and those already completed.

Toggle between interface layouts

While choosing a specific layout provides a solid starting point, Airtable's Interface Designer offers the flexibility to toggle between layouts within a single interface page.

No need to create separate pages for each layout type–you can seamlessly switch between different visualizations at any time. This feature allows your users to access the most relevant view for their needs.

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With these Interface Designer layouts, it’s easy to create a highly functional and visually appealing app for your team.

Create an interface today, and be sure to check out our Tool Tips series on YouTube for quick and helpful ways to use Airtable.

A few weeks ago, our Interface Designer product experts hosted a live community AMA (ask me anything) where they covered everything from app-building best practices to tips for giving end-users greater interactivity. We received a ton of great questions, and we wanted to share some of the answers our team talked through.

Q: When building apps with interface designer, when should we use these new table layouts vs. the existing layouts already available?

A: Both the existing layouts and new table layouts are great options depending on what you’re trying to build. Here are a few tips that can help your decision-making thought:

• The new table layouts let teams build faster, as things like filtering, sorting, and searching are all pre-configured. Plus, they automatically look great—no additional formatting required.
• If you want to give your app users more interactivity, the new table layouts let you adjust how everything from how filter menus work to even letting people change the visual from something kanban to gallery, etc.
• If you want to incorporate data from more than one table into your interface, we still recommend using existing layouts.

Q: What visuals (gallery, kanban, etc.) are available in the new interface designer table layouts and how many can end users switch between at any given time?

A: There are five visualizations to choose from with the new table layouts: list, gallery, kanban, calendar, and timeline. Unlike the existing layouts, table layouts let app designer switch to a different layout visual at any point, not just during the initial setup.

This is a huge deal for cross-functional teams or individuals with a handful of essential workflows. Even better (as we mentioned above), you can enable your app users with the ability switch between as many as all five layout visualizations to help them tailor their own experience.

Q: Do the new table layouts change how app users can expose more details about specific records?

A: Yes! The new table layouts give you the ability as the app designer to not only control whether clicking into record details is possible (and what fields are shown), but also what the visual experience is like.

The options include a full-screen experience that takes over the entire interface, or a sidesheet option that helps keep app users in the context of where they originally clicked from. This functionality is customizable per interface designer page meaning you can craft different record detail experiences depending on what works best for the workflow you’re building.

Q: Do these new layout options change the ability to share interfaces?

A: No. The ability to invite end users just to an interface vs. giving them full base access is still available on all Pro & Enterprise plans. And that means you don’t have to adjust your strategy for collaborating inside your company.

Q: What is your most important tip for teams who build in interface designer?

A: Use the preview button! With a preview, app designers can easily see what a published interface will look like—without publishing it. You can even toggle the “view as” capability so you can fully understand what specific users will see—and experience—when you share your interface with them.

Previewing and “view as” let you ensure the experience you’re trying to build in interface designer is straightforward well before you ever hit that publish button.

Want to learn more about the new table layouts for interface designer? Watch the full recording of the community AMA.