About us

We are Portland’s first and largest bicycle shop devoted entirely to bicycles as primary transportation, serving urban households like ours seeking to avoid dependence on cars with practical, stylish bikes for everyday use: not just “commuting” bikes, but family transport, cargo, and folding bikes, all equipped for comfort, safety, and reliability. We also sell street clothing and accessories that support a practical biking lifestyle in all seasons.

We are not motivated by the rising costs of motoring, ecological guilt, or a body-sculpting regimen. Bicycling is not a sacrifice or a statement. We ride instead of drive because it is pleasurable and convenient, simply the best way to get around Portland. We do not sell sporting goods or fitness equipment: fitness happens by riding your bike right past the gym in the course of your normal errands.

We opened in June 2007, after our two families became partners to help make Portland an even better place to live and work, slow down in, ride every day. In a town with 70 other bike shops, we expanded our family-friendly shop three times through the recession to 7000 square feet, and in 2012 were named Best Urban Bike Shop in the United States by Bicycle Retailer and Industry News.