Tackle Ad Viewability in 2016

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According to Google, about half of ads served aren’t viewable by website visitors. Ad viewability is the newest success metric for publishers to improve in order to grow their businesses. Making this transition is essential, but daunting. Fortunately, A/B testing and optimization can drive quantifiable improvements to ad viewability, leading to increased revenue and delighted advertisers.

Watch the recording and learn:

The genesis of ad viewability and why ad buyers want it
How to improve ad viewability using a testing framework and methodology
How to mitigate the downside risk of other key metrics