The holy grail of any optimization program are embedded processes and strategies that form the foundation of a data driven decision making organization. But does this really scale? Two years ago, Blu Dot, the award-winning furniture design company and retailer, had a successful, but modest, direct-to-consumer business and they had never conducted an A/B test. Today, its business is nearly 3x and it tests every significant design and product change.

In this webinar you'll learn: