A series of unfortunate events led Instrument to its new 30,000-square-foot offices in north Portland. First, there was a fire that unexpectedly broke out on the Fourth of July in 2009, prompting them to get booted from their original space that very day. So they set up shop in a former World War II airplane hangar nicknamed “The Outpost” that was cool and all, but really best used for parking airplanes and not necessarily dreaming up visual campaigns. Still, the team had nowhere else to go. “It was a company moment when everyone had to hunker down and tough it out,” says Instrument’s chief creative officer JD Hooge. But the predicament led Hooge and company CEO Justin Lewis to wonder: What if they built a new office from scratch and customized it to their specifications?
By Kiana S.