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Augmented Reality

This is why we shouldn’t make ‘Minority Report’ computers

by Eric Johnson

In this viral video, CollegeHumor lays out a pretty good case.

A Magic Leap investor says critics should stop ‘gloating’ and give augmented reality more time

by Eric Johnson

Benedict Evans preaches patience after a leaked photo shows clunky hardware.

Magic Leap’s new marketing boss has a tough challenge: Trying to sell an amazing product you can’t see

by Peter Kafka

Lots of money, hype and questions are swirling around the startup. Brenda Freeman wants to tell a new story.

Full transcript: Foursquare’s CEO Jeff Glueck and co-founder Dennis Crowley on Recode Decode

by Recode Staff

It’s all about “location intelligence.”

Magic Leap has lost another high-profile executive

by Peter Kafka

This time it’s PR head Andy Fouche, who departs a week after a devastating article.

James Bond’s gadget maker just got $58 million to resurrect smart glasses

by Ina Fried

Ralph Osterhout has spent years making augmented reality tech for military and business customers.

I just bought Snap’s new Spectacles from a vending machine

by Zach Servideo

A physical-world stunt for a multi-platform digital media phenomenon. Welcome to the future.

What a venture capitalist sees in the virtual and augmented reality market

by Sunny Dhillon

A VC straps on his headset and hunts for opportunity and potential in the AR/VR entertainment landscape.

Full transcript: Niantic CEO John Hanke talks Pokémon Go on Recode Decode

by Eric Johnson

“[We have] mixed feelings about people looking at their screen when we're trying to lead them out into the park.”

What the iPhone 7 reveals about Apple’s augmented-reality plans

by Tom Mainelli

Tim Cook can’t stop talking about how big an opportunity augmented reality represents.

Why Pokémon Go’s John Hanke says augmented reality is better than virtual reality

by Eric Johnson

AR, he says, is “far more interesting and promising — for technology and, really, for humanity.”

Intel blew it on mobile. Now it's trying to avoid missing out on virtual reality.

by Ina Fried

The chip giant hopes that VR, connected cars and other devices will play to its strengths.

What I saw at the SigGraph computer graphics fair

by Bob O'Donnell

Held across the street from Disneyland, the trade show is the holy grail of computer graphics and, increasingly, for mobile graphics, virtual reality and augmented reality.

Pokémon Go just had the best first week in App Store history

by Ina Fried

But does it have staying power?

Will Pokémon Go help AR surpass VR in consumer adoption?

by Tim Bajarin

Although the suprise-hit game has thrown a curve at the tech-adoption formula, it still looks like a good five to 10 years before AR might hit the mass market.

All your questions about Pokémon Go, answered

by Eric Johnson

Including the big one: When can we stop talking about Pokémon Go?

What are the differences among virtual, augmented and mixed reality?

by Eric Johnson

They're pretty big and important.

Will Pokémon Go last?

by Dan Porter

Is Pokémon Go the next Draw Something? Or the next Candy Crush?

Pokémon Go is an augmented-reality watershed

by Bob O'Donnell

The game’s incredible, nearly overnight success means that almost no one will ever need to explain what augmented reality is.

AR will be startup-dominated, VR will not

by Jerry Neumann

I don’t believe virtual reality is a good area to venture invest. I do believe augmented reality is a good place to venture invest.

Here’s the crazy first game the creators of Pokémon Go made inside Google

by Mark Bergen

The prelude to this week’s fad.

Secretive startup Magic Leap teams with Lucasfilm and has a ‘Star Wars’ clip to show for it

by Mark Bergen

“We have not yet completed the mission!”

In a slowing smartphone market, Lenovo is looking to alternate realities

by Ina Fried

The Chinese phone maker is introducing a new Moto Z line as well as the first consumer device with Google's Project Tango augmented reality.

The AR/VR platform wars have begun

by Tom Mainelli

Windows' Holographic and Google's Daydream represent early attempts to establish their platforms as key places for developers and content producers to create new AR/VR apps and media.

Someday you’ll have no screens in your life

by David Baszucki

The stuff on our desks and in our pockets is disappearing — in 20 years, it'll be gone.

The New Yorker's new cover is an animated AR experience that might be worth the effort

by Peter Kafka

You could also just watch this video.

The challenge and opportunity of augmented reality

by Tom Mainelli

Interest in this topic is off the charts, and tech investors are eager to learn everything they can about this burgeoning market.

Facebook dreams of its own Google Glass-like future

by Mark Bergen

Could a Facebook Glass be in the 10-year plan?

Magic Leap wants to let you drink coffee in an augmented-reality jungle

by Mark Bergen

Turn your cup o' joe into a cinematic reality bonanza.

Augmented-reality movie director: If tech is made to be addictive, 'We're f*cked' (Q&A)

by Eric Johnson

"We are going to be, potentially, walking into a very dark situation."

Steve Wozniak and Palmer Luckey: Virtual Reality, Yes. Augmented Reality, Not Yet.

by Eric Johnson

"Some of us just like to be early adopters and play with what the future could be."

The End of Standardized Platforms

by Ben Bajarin

The pie has gotten much larger, but the landscape has also changed.

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