5 stats that’ll help you understand your customer’s omnichannel experience
It seems like just yesterday when the key behind winning customers was in the quality of your products or services. How times have changed. Any marketer will tell you, today’s prime drive to success lies in the…
Where’s Tink? ✈
Follow him on Twitter @tinktaylor Check out his travels on Instagram: Tink.Taylor New York City, December 2016 It’s been a very busy few weeks, all starting off with business networking at the British Consulate New York, of which…
6 upgrades for your next email campaign
The question to ask yourself is this: are your emails actually getting the response you want? If not, then perhaps it’s time to take a new direction. Check out these six actionable upgrades that you can implement…
dotmailer is proud to be a fully paid-up Living Wage Employer
dotmailer is delighted to be among 3,000 leading employers in the UK – including Nationwide and SSE – who’ve signed up to the initiative. The company achieved the accreditation in December, meaning that every member of staff…
3 reasons why the email universe is much like the Star Wars universe
1. Email clients are much like the planets There are some planets in Star Wars that are highly important and feature throughout the Saga, such as Corusant, the capital of the Galaxy. It is critical to the…
How to boost your open rates
Beautiful looking emails, filled with engaging messages and fantastic offers, can only be appreciated by their reader if they are opened in the first place. As far as success metrics go, open rates shouldn’t be used as…
Don’t just take our word for it
The concept of social proof is simple: if you see someone else – or a group of people – doing something, you’re more inclined to mirror the behavior yourself. The same is true in the world of…
Top 10 site search best practices for the Holidays
This winter, ensure that every aspect of your business is prepared for shoppers so you can have a high impact and low-stress holiday season by following these simple site search best practices. 1. Include autocomplete Autocomplete is…
dotmailer help Team London Bridge get all wrapped up for Christmas
Rob Short and his team of helpers – Ellesse Howells, Fariah Mahmood, Mervyn Nichols, Suleman Syed and Victoire Frencia – volunteered to sort and wrap presents, as part of an initiative by Team London Bridge. Team London…
Email lessons learned the hard way: an entrepreneur’s route to dotmailer
I have always been a big believer in the idea that we know far less than we think, and we have to learn by doing. When it comes to email marketing and being an entrepreneur, both are…
dotmailer pledges continued Croydon investment
On Wednesday 23rd November, a team from dotmailer attended the Croydon Economic Summit 2016. The talking points were the regeneration and growth plans for the area, and the Croydon Good Employer charter; an initiative led by Counseller…
New year, new goals?
It’s true we can overdo resolutions or set our goals way too high, but as marketers we owe it to ourselves to pick up some good habits, and the DMA consumer tracker report has taught us that.…