Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Intel’s ‘Inside The Blue’

4A's Member

To celebrate the launch of the Intel Galileo, Critical Mass challenged Makers from around the world to create an ecosystem of robotic fish that could make the invisible world visible.

Q&A with Wesley Ter Haar, Founder of MediaMonks

Marketing & Communications
Wesley Ter Haar, founder of MediaMonks

Why “Design Thinking” is the basis of everything brand communicators do.

Global Business Influencers: A Disproportionately Important Audience That Constantly Adapts and Consumes

Ipsos surveys senior business executives around the world to learn about their media habits, travel behaviors, purchase intentions, and more.

2016 Holiday Survey: Ringing in the Retail

Research Services

Holiday spending forecasts, top shopping channels, digital impact on holiday shopping, and more can found in Deloitte’s annual consumer shopping survey.

Artificial Intelligence, Artificial Creativity and Artificial Humanity

4A's Member

Tim Leake is SVP and Creative, Marketing & Innovation for RPA, a Santa Monica-based agency all about People First. So, it’s somewhat fitting that Leake would have an opinion on the emergence of Artificial Intelligence in the creative community. Here’s his point of view. I put a cheeky little post up on social media last week, […]

AI-Ready or Not: Artificial Intelligence Here We Come! What Consumers Think & What Marketers Need to Know

Research Services

In this global survey from Weber Shandwick, learn about consumer perception of artificial intelligence and how CMOs are planning for the artificial intelligence future. The report also includes a CMO guide to engaging in the AI era.

Targeting Moments of Need in the New Travel Landscape

Research Services

AMP and Blitz map the digital traveler’s journey and uncovers their changing attitudes and behaviors, how they plan and book trips, followed by their experience at the destination and their customer service needs.

Facebook and Google Wage War on Advertisers

Third Party Content

What’s next from these two dominant digital advertising destinations?

For A Good Time . . .

Partying hard has been a hallmark of youth for generations, but according to Ypulse Millennials are redefining what a night out means to them.

Taking Stock with Teens

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Leverage YouTube Advertising for Your Direct Response Campaign

Direct Agents lists five YouTube features that can help drive customer acquisition.

How Mobile is Transforming the Digital Commerce Landscape

In this report, comScore explores the mobile media revolution, the state of mobile commerce, retail mobile apps, and mobile’s impact on the holiday season.

Innovation Is a Full-Time Job

Research Services

Jordan Gray of Organic makes the case for the value of agency innovation labs. He outlines five things agency and marketing professionals need to bring to the table when engaging with a lab.

Global Intelligence: Data & Insights for the New Age of Communication

Research Services

Check out Zenith’s first issue of Global Intelligence for forecasts of worldwide ad spending and key trends in the advertising industry.