Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
It was a year of empire building and then consolidation at what’s left of the old Ma Bell. CEO Randall Stephenson finally got regulators to sign off on his $104 billion acquisition (including debt) of Time Warner in June, despite President Trump’s objections. The deal—adding a movie studio plus the cable programming empire that includes CNN and HBO—helped boost AT&T’s revenue by 6% to $171 billion for the year. But continued customer losses from Stephenson’s last acquisition, DirecTV, and the heavy debt load hurt the bottom line and net income declined 34% to $19 billion. The company’s stock price dropped 27% for the year. Now the challenge is stemming the loss of satellite cord cutters while meshing the clashing cultures in the media and telecommunications sides of the business. Perhaps AT&T’s new super-fast 5G wireless network will come to the rescue. A slow rollout in parts of 12 cities at the end of 2018 should accelerate in 2019 and reach nationwide coverage within a few years.
CEO
Randall L. Stephenson
CEO Title
Chairman, President & Chief Executive Officer
Sector
Telecommunications
Industry
Telecommunications
HQ Location
Dallas, Texas
Website
Years on Fortune 500 List
25
Employees
268,220
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $170,756 | 6.4% |
| Profits ($M) | $19,370.0 | -34.2% |
| Assets ($M) | $531,864 | |
| Total Stockholder Equity ($M) | $184,089 |
| Profit as % of Revenues | 11.3% | |
| Profits as % of Assets | 3.6% | |
| Profits as % of Stockholder Equity | 10.5% |
| Earnings Per Share ($) | 2.85 | |
| EPS % Change (from 2017) | -40.1% | |
| EPS % Change (5 year annual rate) | -3.4% | |
| EPS % Change (10 year annual rate) | 2.8% |
| Total Return to Investors (2018) | -22.1% | |
| Total Return to Investors (5 year, annualized) | 1.2% | |
| Total Return to Investors (10 year, annualized) | 5.7% |
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News about AT&T
The company spent $1.7 billion on video and music content during the first quarter of 2019.
The carrier is also taking preorders for the first true 5G phone.
Countries are rejecting U.S. pleas to ban the Chinese telecom equipment giant
Consumers are looking to save money and avoid ads.
Investors were already concerned about the launch of new competing services from Disney, AT&T, and Comcast.
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