Prove the value of your mobile app initiative.

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Gain a deeper understanding of your mobile app users and a comprehensive view into your mobile campaign performance. With Adobe Analytics, you have mobile analytics intelligence right on your desktop, smartphone, or tablet — so you can quantify the ROI of every mobile project.

 

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Features of mobile app analytics

Data collection for mobile channels

Collect comprehensive data for your mobile apps on all major operating systems.

Mobile app dashboards and reports

View data through an interface designed for mobile app teams, and get usage reports that include lifecycle metrics for your apps and app store metrics, such as trends for users, launches, average session length, and crashes.

Geo-location analytics & targeting

Provide app personalization by targeting content to users based on their GPS position or proximity to Beacons.

Mobile engagement analysis

Understand user engagement within your mobile app, website, or video, including how frequently consumers launch the channel, whether they make purchases from it, and more.

Mobile campaign analysis

Quantify the effectiveness of mobile-specific campaigns such as SMS, mobile search ads, mobile display ads, and QR codes in driving app downloads.

Fast instrumentation

Deploy Adobe App Analytics in as little as five minutes by integrating one comprehensive software development kit (SDK) into your apps, complete with built-in implementation verification.

Additional resources

See insights and next steps from mobile executives to improve your mobile effectiveness.

See insights and next steps from mobile executives to improve your mobile effectiveness.
Download the report ›

Mobile App Analytics Primer

Get introduced to six of the most essential mobile app analytics capabilities.
Download the report ›

Learn about new mobile innovations for 2014 in the Forrester Mobile Trends report.

Learn about new mobile innovations for 2014 in the Forrester Mobile Trends report.
Download the report ›

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A leader in marketing analytics.

We’re named a leader in the first ever Gartner Magic Quadrant for Marketing Analytics.

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