MicroBrewr 091: Let them do the job you hired them to do
Michael Altman was in the industry for years when he bought a brewpub. Now he’s been operating Iron Springs Pub & Brewery in Fairfax, California for 12 years. Before they opened he had to have back surgery and totally reinvent his role for the brewpub. “You really need to live, breathe and be the beer.” […]
MicroBrewr 090: State of the podcast
TRANSCRIPT: Welcome to MicroBrewr podcast. Where we talk about everything craft beer related, but especially for if want to start your own microbrewery or take your existing brewery to the next level. As usual, I’m Nathan Pierce, the host of MicroBrewr Podcast. So I just want to give you a short update today. This is […]
MicroBrewr 089: Make whiskey from high-quality craft beer
Over a few beers, Tim Obert’s friend from college, Clint, told him that whiskey is actually made from cheap beer. They got to thinking, why not make whiskey from high-quality craft beer? Thus was born Seven Stills of SF, in San Francisco, California. “I wish I would’ve taken on investment sooner.” [Tweet This] Whiskey […]
MicroBrewr 088: A brewing pedigree from Kansas to Texas
Andrew Huerter comes from a family of brewers. His parents were founding members of the Kansas City Beer Meisters homebrew club and his dad won a blue ribbon for one of his beers. Now Drew is following in their footsteps. He worked at a handful of breweries and before helping put together BrainDead Brewing in […]
MicroBrewr 087: Differentiate your brewpub with unique menu items
At 55 years old Ken Carson tried to get a job at a brewery, but nobody would hire him—even for volunteer. So with no brewing nor restaurant experience, he started Nexus Brewery in Albuquerque, New Mexico. “I fell in love with the concept of beer and community.” [Tweet This] Ken did have some business […]
MicroBrewr 086: The future of apple cider in America
Nick Gunn and his wife were working for her family’s winery. They had the idea to start growing apples for cider. One of the cideries to whom they were selling apples decided to close down and they offered to sell the business to Nick and his wife who moved Wandering Aengus Ciderworks to Salem, Oregon. […]
How to build a healthy email list for your craft brewery
So now you understand that email must be an integral part of any craft beer marketing plan. And we’ve given you 51 ways to use email. Now in this last of 3 posts by Alex Standiford, you’ll develop a deeper understanding for the nuances of running a healthy email list for your brewery. Alex Standiford […]
51 things your brewery can do with email
So now you understand that email must be an integral part of any beer marketing plan. But what can you do with email? In case you’re still wondering, Alex Standiford and I brainstormed 51 different ways that you can use email for your brewery. Keep reading the entire list below, then check out the next […]
5 reasons every brewery needs an email list
I’ve said it before and I’ll say it again: if your brewery doesn’t have a website, it doesn’t exist. You know you also have to be at least on Facebook and Twitter. Instagram and Untappd also work well for many breweries. But don’t neglect email marketing as a key part of your online strategy. Email […]
How big should my brewery be?
How big should my brewery be? How many square feet do I need for a brewery? How large of a facility should I get? As the host of a podcast about how to start a brewery I have spoken with over 70 brewers, brewery owners, and other experts in the craft beer industry. So I […]
Homebrew craft beer club. And then I never left the house.
It’s not exactly legal to sell homebrew and send it in the mail. But Noble Brewer, the brand new craft beer club, figured out a way to do it in accordance with all laws, and boy am I glad. Full disclosure: Use of the Noble Brewer coupon code below will give me a small commission. […]
Cans or bottles? Surprising results from two blind taste tests
I was in The United States of L.A. at a friend’s home when I had a crazy idea. “Cans or bottles!” I exclaimed to Tim as I raised my head out of the refrigerator. Tim stared back at me, not really sure how to respond. “Cans or bottles,” I nodded. “We’re going to test it, […]