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Broadcast Yourself
Updates from VidCon: more users, more products, more shows and much more
Thursday, June 22, 2017
I just got off stage after a great conversation with Rhett and Link at VidCon, where we announced a number of exciting new updates. We spoke about VR, YouTube TV, new original series and a number of improvements to the core YouTube experience. Let’s talk about that!
An update on our viewers:
A question I get all the time is “How many people actually watch YouTube?” Today, I’m pleased to announce that we crossed a big threshold:
1.5 billion logged in viewers visit YouTube every single month.
That’s the equivalent of one in every five people around the world! And how much do those people watch? On average,
our viewers spend over an hour a day
watching YouTube on mobile devices alone.
Making VR for everyone:
I also spoke about how we want to make VR more accessible and more affordable for viewers and creators. The reality is, filming 360-degree VR videos isn’t easy for most creators and some VR cameras are expensive. That’s why I’m thrilled that YouTube and Daydream have worked together on a new format,
VR180
, and new cameras, which make it easy and affordable for anyone to make VR videos. This format delivers 3-D video while capturing 180-degrees around you. Creators only have to worry about recording what’s in front of them while viewers get an awesome, immersive experience with a VR headset, or a video that looks just as great on a phone as any other video. Best of all, we’re working with camera manufacturers like LG, Yi and Lenovo to build new VR180 cameras for as little as a couple hundred dollars—comparable to what you’d pay for a point-and-shoot.
A new look for our app and desktop site:
We want to make sure YouTube gives you the best experience when it comes to creating and watching videos. Perhaps our most important job is to show off your videos in the best possible way, no matter what format you choose to shoot them in. Who cares if they’re vertical or horizontal? Shot on a mobile phone or DSLR? Square, 4:3 or 16:9?
In the coming weeks, the YouTube mobile app will dynamically adapt to whatever size you choose to watch it in. That means if you’re watching a vertical, square or horizontal video, the YouTube player will seamlessly adapt itself, filling the screen exactly the way they should.
We want things to look just as good on your desktop, too. Last month, we
opened up
a preview of a new desktop experience. The new design is clean and fresh, and it has new features, such as a super cool Dark Theme that gives videos more of a cinematic look.
Sharing is caring:
We’re making it a whole lot easier for you to share your favorite YouTube videos with friends. Last year, we announced a new sharing feature that lets you share videos right from the YouTube app. In a couple weeks, it’ll be available in Latin America and then throughout the U.S. soon after that.
More markets for YouTube TV:
We are really excited about
YouTube TV
and pleased that it will be expanding to ten more markets in just a couple of weeks, including: Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte. YouTube TV was built for the YouTube generation that loves live TV but wants it delivered in a way that suits their mobile and flexible lifestyles. In fact, we see more Millennials using YouTube TV than any other generational group. Now - with this expansion - millions more people will be able to stream their favorite live sports and must-see shows from top broadcast and cable networks.
Sign up
to find out when we launch in your market.
New slate of YouTube Red Originals:
To date, we've launched 37 original series and movies on
YouTube Red
, and they've generated nearly a quarter billion views. We are excited about working with our partners to help them create incredible content that delights their fans. Today, we shared details on 12 new projects coming to YouTube Red—here's the preview:
Watch the latest shows from YouTube's biggest stars
I always have an incredible time at VidCon and this year is no different. I met amazing fans and inspirational creators and I experienced, first-hand, the wonderful sense of community and belonging between them. I hope some of these features and announcements will make their YouTube experience—and yours—better than ever.
Susan Wojcicki, CEO, YouTube recently watched Good Mythical Morning —
What’s All Over My Body (CHALLENGE)
The world as you see it with VR180
Thursday, June 22, 2017
Virtual reality helps creators bring their audiences to new, amazing, and even impossible-to-visit places. As a viewer, you get a whole new angle on
shows
,
sports
, and
concerts
you care about. You can walk around the
Eiffel Tower
, dive to the bottom of the
Great Barrier Reef
, or get a new perspective by meeting people
face-to-face
in a way that isn’t possible with a flat view of the world.
We know that virtual reality videos can be really powerful, which is why we invested in supporting 360 and VR formats for over two years. And today, VR video is the most popular way to experience VR. But, we’ve heard from creators and viewers that you want to make and see even more immersive videos on YouTube. So, we’ve been working with Google's Daydream team on a brand new video format, called VR180, that we believe will make VR content even easier to create.
VR180 video focuses on what’s in front of you, are high resolution, and look great on desktop and on mobile. They transition seamlessly to a VR experience when viewed with Cardboard, Daydream, and PSVR, which allow you to view the images stereoscopically in 3-D, where near things look near, and far things appear far. VR180 also supports livestreaming videos so creators and fans can be together in real time.
For creators, you’ll be able to set up and film your videos the way you normally would with any other camera. And, soon, you'll be able to edit using familiar tools like Adobe Premiere Pro. From vlogs, to makeup tutorials to music videos - your videos will work great in VR.
But supporting the format is just the beginning. We want to make cameras that are easy to work with too. The Daydream team is working with several manufacturers to build cameras from the ground up for VR180. These cameras are not only great for creators looking to easily make VR content, but also anyone who wants to capture life’s highlights in VR. They will be as easy to use as point-and-shoot cameras, for around the same price. Videos and livestreams will be easy to upload to YouTube. Cameras from YI, Lenovo, and LG are on the way, and the first ones will hit shelves this winter. For other manufacturers, we’re opening up a VR180 certification program and Z CAM will be one of our first partners. Learn more and sign up for updates at
vr.google.com/vr180
. If you can’t wait to try these out, eligible creators can apply to loan a VR180-enabled camera from one of our
YouTube Spaces
around the globe.
VR180 will unlock opportunities for anyone looking to easily make VR memories. We're just starting to
scratch the surface
of what is possible and look forward to seeing your new videos!
Frank Rodriguez, Product Manager, recently watched "
What's Inside Marshmello Helmet?
"
#MoreThanARefugee
Tuesday, June 20, 2017
At YouTube, our mission is to give everyone a voice and show them the world -- particularly those who are underrepresented and whose voices and experiences are not always heard.
That’s why for World Refugee Day,
YouTube Creators for Change
– a global initiative supporting creators who tackle social issues and promote awareness, tolerance and empathy – has teamed up with the
International Rescue Committee
to create a new video series highlighting refugee voices from around the world. The IRC, which provides vital on-the-ground support to refugees in more than 40 countries and 28 U.S. cities, helped seven YouTube creators meet refugees in five different countries to help shine a light on their stories and to collaborate with them on videos depicting their unique experiences.
Over the past few weeks, Mama Bee from
Eh Bee Family
,
Tyler Oakley
,
Jouelzy
,
Fly with Haifa
, Francis Maxwell of
The Young Turks
,
Suli Breaks
, and Greg and Mitch from
AsapSCIENCE
traveled to Jordan, Serbia, Uganda, Greece and to cities in the U.S. to meet scientists, artists, mothers, and students who also happen to be refugees.
The stories they share go beyond the crisis coverage you see on the news and offer a look at the people behind the label--beautiful, courageous and fascinating people, each of whom is #MoreThanARefugee.
Each creator found they had much in common with the remarkable people they got to spend time with: Don and Suli are both artists; Mama Bee and Amira are both mothers who love their children fiercely; Catherine and Francis have always loved to play football to escape from everyday life; Haifa and Maryam are both dreamers who believe in the beauty of life. Our circumstances may be different, but our shared humanity is much greater than anything that sets us apart.
This humanitarian crisis has displaced tens of millions of people, and we hope these videos can help those of us who are not directly affected empathize with people experiencing life as a refugee. Parents and children, athletes and foodies, students and professors, businesspeople, artists and everything in between, these incredibly brave people have all been forced to flee their homes and endure tremendous challenges in search of safety.
If you want to stand with refugees, we stand with you. You’ll see donation cards for the IRC enabled on these videos, and over the next week, YouTube and Google.org will match your donation up to $500,000. The IRC provides humanitarian aid for people fleeing crisis and disaster, and more than 90 percent of all money donated to the IRC goes to programs and services that directly benefit refugees and displaced people.
Danielle Tiedt, Chief Marketing Officer, YouTube, recently watched
the full series of #MoreThanARefugee stories
.
Game on!: YouTube at E3 2017
Monday, June 12, 2017
From the hotly anticipated reveal of Xbox’s Project Scorpio to the breathtaking trailer of Hideo Kojima’s “Death Stranding,” gamers around the world joined together in celebration at last year’s E3. It’s the most anticipated event of the year for us gamers, where we get to hit refresh on every blog, website and gaming stream to see what the next year has in store.
This year, YouTube is back again to give gamers around the world a front row seat to everything at E3 on our
YouTube Gaming hub
. Yesterday we began our exclusive two-day, 17-hour livestream hosted by Geoff Keighley and brought to you by Totino’s Pizza Rolls™. We saw the reveal of the Xbox One X and made live
Tiltbrush Art
in mixed reality, all in 4K Ultra HD. We're back today at 1 p.m. PT with more press releases, exclusive interviews, and discussion with YouTube's biggest names.
But the YouTube E3 coverage doesn’t stop there! From Tuesday, June 13, to Thursday, June 15,
Rooster Teeth
takes over with nonstop discussion of the big announcements, interviews with your favorite developers, and game demos from the show, presented by “War for the Planet of the Apes,” in theaters July 14.
Finally, YouTube.com/e3 will host the
Trailer Battle
for its ninth year in a row. With our annual showcase of the hottest trailers released at and around E3, you can watch and vote for your favorite trailers, collect items, and build your inventory to save the multiverse! Be sure to come back the following week to see if your favorites made the top 5.
See you soon at E3!
Ryan Wyatt, Global Head of Gaming Content & Partnerships, recently watched "
Sidemen vs YouTube All-Stars Live
."
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