Institutional Colors
#FF3B30
#252525
#279F95
Photographic Backgrounds
When applying the Xapo logo on photographs use the black version for light backgrounds and the white version for dark backgrounds as shown above.
Non Uniform BG
When applying the Xapo logo on photographs with non uniform backgrounds, darken the image using Xapo's #252525 or lighten it using white.
Alternative bg color
When applying the Xapo logo on a solid background with a dominant color that is not one of Xapo's institutional colors use the one color version of the logo.
Optical Alignment
Mathematically Aligned
Optical Aligned
Xapo's logo has to be centered optically rather than mathematically due to the descender of the letter "p". If you look closely you will notice that the mathematically aligned logo appears slightly off center on the horizontal axis.
Typography Module
FUTURA STD BOLD
To be used with all caps for headersAllright Sans Medium
Allright Sans Bold
Used for subtitlesAllright Sans Regular
Used for copy
