Virtual Reality Is the Next Frontier. Make Sure You Don't Leave Your Consumers Behind
ArticleMaybe it's time to stop telling people how cool virtual reality is and start finding ...
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4 Media-Planning Tips for Online Video Advertising Success
ArticleFour tips to help advertisers position their online video ad campaigns for success during media ...
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How Supershoppers Use Search to Tackle the Holiday Season
ArticleThis holiday season is all about supershoppers. Learn how savvy brands win consideration—and loyalty—from this ...
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An Agency Perspective: Elevating Digital Marketing Performance
ArticleChristine Bensen, Senior VP of of Media at iCrossing, shares how marketers can elevate performance ...
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What These 3 Auto Trends Mean For Brands
ArticleWith so many paths to purchase available, car buyers are going to unexpected places. Here's ...
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YouTube on TV or TV on YouTube? The Blurred Lines of Online Video Consumption
InfographicViewers increasingly watch TV programming on YouTube and YouTube on TV. How these blurred lines ...
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Commit to the Future: Grow Stronger Brands by Being There and Being Useful in People's Daily Lives
ArticleGoogle's President of the Americas, Margo Georgiadis, shares three commitments marketers can make to grow ...
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How People Use Their Devices
ArticleIn a mobile world, it's critical to understand your customer's context. Here, new mobile trends ...
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Mobile Ads Need an Update. Programmatic Native Could Be the Answer.
ArticleProgrammatic native ads allow advertisers to build beautiful, more effective ads that fit the form ...
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5 Online Video Trends to Inform Your 2017 Media Plan
InfographicPeople are spending more time than ever consuming media. Here's the latest data on YouTube's ...