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Google Optimize
Google Optimize 360
Perfect for...
Small to medium-sized businesses just getting started with experimentation
Larger enterprises or those businesses with more sophisticated testing needs
A/B testing
Native integration with Google Analytics
Advanced targeting (includes geographic and user attributes)
Support for single-page web applications
Google AdWords Integration
Google Analytics audience targeting
N/A
Multivariate testing (MVT)
Limited
Full
Experiment objectives
Pre-selected
Ad hoc
Simultaneous experiment capabilities
Basic
Advanced
User and account administration
Implementation services
N/A
Support and services
Self-service Help Center and community forums
Enterprise-level service, support, and SLAs
Payment options
Free
Invoiced monthly
Google Optimize
Small to medium-sized businesses just getting started with experimentation
Sign Up For Free
A/B testing
Native integration with Google Analytics
Advanced targeting (includes geographic and user attributes)
Support for single-page web applications
Google AdWords Integration
Google Analytics audience targeting
N/A
Multivariate testing (MVT)
Limited
Experiment objectives
Pre-selected
Simultaneous experiment capabilities
Basic
User and account administration
Implementation services
N/A
Support and services
Self-service Help Center and community forums
Payment options
Free
Google Optimize 360
Larger enterprises or those businesses with more sophisticated testing needs
Talk to Sales
A/B testing
Native integration with Google Analytics
Advanced targeting (includes geographic and user attributes)
Support for single-page web applications
Google AdWords Integration
Google Analytics audience targeting
Multivariate testing (MVT)
Full
Experiment objectives
Ad hoc
Simultaneous experiment capabilities
Advanced
User and account administration
Implementation services
Support and services
Enterprise-level service, support, and SLAs
Payment options
Invoiced monthly