Level up your content marketing game and hear how the CA Technologies marketing team supercharged their content marketing output and got critical customer feedback.

Webinar spots are filling up fast - register now: http://svy.mk/2fKHSbr

Let’s put on our survey design caps, shall we?

What’s the right size of a matrix question? How many options is too many, and how should you organize matrix questions when you have, well, a lot of questions?

Now, people are asking if they can ever trust data again. In fact, we need data more than ever. Three areas that we're exploring and why humility may prove a better guide.

https://medium.com/…/the-importance-of-embracing-ambiguity-…

How did polls miss the presidential election result so badly?

Our Chief Research Officer, Jon Cohen, sits down with the Washington Post to discuss polling methods, the future of polls, and what that means for the world going forward.

Our polls, like most others, erred in showing Clinton headed to a victory. We will all need time to sort through the details of what went awry with the numbers and its precise causes. But whatever the explanation, the bottom line was an error big enough to lead to the wrong conclusion about who would win.

We got into election polling to make research better for customers in an era where traditional methods are in crisis. Had we nailed tonight's result, great. But our bigger goal remains learning more about how polling can work and transition to a new era. We have a responsibility to let you know what went wrong and what we learn. That work begins now.

While the nation (and world) waits to see who will be moving into 1600 Pennsylvania Avenue in January, one thing is for certain: its current occupant will certainly be missed. In our final national pre-election poll with our partners at NBC News, 54 percent of likely voters approve of President Obama, his highest rating yet since we started tracking his job approval in December 2015.

Even though voters nationwide have been focused on jobs and the economy, the adage is true: all politics is local. Voters in each state have issues that matter more to them relative to others, and those issues have helped shape this election.

#Elections2016 #ElectionNight

HTML Pro? Create an amazing custom invite for your respondents: http://svy.mk/2fBkKdR #TipTuesday

"Across a range of possible scenarios given by SurveyMonkey’s 50-state results, the average outcome is 321 Electoral votes for Clinton to 217 for Trump. The chances of a Clinton win are 96 percent."

Read more: http://svy.mk/2fy6fep
#Election2016

In Forbes, Jon Cohen, our Chief Research Officer, talks shop and digs into what makes our political polls stand out.

"The people watching polls most closely have always been the pollsters themselves, and they see the industry moving closer to the internet, revealing its science, and showcasing its art in a shifting landscape." #Election2016

"The numbers have remained remarkably stable. Clinton has not only maintained a lead over the Republican nominee since the end of July, but the margin of her lead has been between 4 to 6 percentage points since the second week of September."

"Cohen of SurveyMonkey wants to move beyond just predicting election results. The real value in the data is to understand the changes in demographics and attitudes of the American electorate, he said." #Election2016

“We need to understand the election, not just handicap it,” Jon Cohen said. An inside look at the team working on the #2016election #myelectoralmap
http://www.sfchronicle.com/…/Tapping-into-the-election-Surv…