ActiveCampaign has a multitude of ways to test your marketing efforts. Our Split Test Campaigns are an ever-popular feature, with a lot of flexibility and power. And our Split Test Automations are an exciting new release, supported with plenty of potential new use cases to…

Introduction An automation is a sequence of events that you create to help execute your business processes. Think of an automation as an assembly line. You have a conveyor belt and can add to it as many workstations as you please. Events occur at those…

  We're really excited about our new Split Test Automations. So excited, in fact, that spontaneous groups of coworkers have formed around the office to brainstorm use cases. As you can imagine, we have a lot of ideas about how you can use this new…

Introduction An automation is a sequence of actions and conditions that you implement to help execute your business processes. Think of it as a conveyor belt that works to automate any business process you desire, internal or external. We define automations in more detail in…

Introduction Segments are subgroups of contacts, and they are a marketer's best friend. Each segment contains contacts that share similar characteristics or behaviors. When you segment contacts, you can send more accurately targeted messages — the crucial component of marketing. In other words, the purpose…

Introduction Clicking on the “Deals” tab in ActiveCampaign takes you to our comprehensive CRM, a feature exclusive to our Small Business and Enterprise plans. You can use it to automate and manage your sales processes. Actually, you can use our CRM to automate any business…

Introduction Switching to a new marketing and sales platform is exciting. It's also daunting. Viewing an unfamiliar UX and tinkering with new features is often overwhelming. People can easily become disinterested in software that they dreamed about using a short time before. To avoid that…

Introduction to Lead Scoring Lead scoring solves an important problem. It keeps your sales team focused on only your best opportunities, so they aren’t wasting time on dead end leads. By assigning points to a host of lead rules — such as characteristics, fit, and…

Introduction The more intentional you are with your marketing the more you accomplish. Marketing is more than doing random actions and hoping for the best. The effectiveness of your marketing is determined by the level of intentionality you execute it with. Such intentionality can be summed…

Take a look at how you're building your split tests. What are you testing against? How do you actually know if a split test was successful? In this webinar, we'll go over how to conceptualize and implement the methodologies and practical steps towards truly benefiting…