Google Analytics opt-out browser add-on

About the op-out browser add-on

Website visitors who don’t want to make their site activity available to Google Analytics can install the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) that is running on websites from sharing information about site users with Google Analytics.

Using the Google Analytics opt-out plug-in will not prevent site owners from using other tools to measure site analytics.

Updates to your browser or operating system may affect the functionality of the opt-out add-on. Learn about managing add-ons for Chrome here. If you are not using Chrome, check directly with the manufacturer of your browser to determine whether add-ons will function properly with the browser version that you are using.

The latest versions of Internet Explorer sometimes load the Google Analytics opt-out add-on after sending data to Google Analytics. Therefore, if you are using Internet Explorer, the add-on will set cookies on your computer. These cookies ensure that any collected data is immediately deleted from the collection server. Please make sure that third-party cookies aren’t disabled for your Internet Explorer browser. If you delete your cookies, the add-on will, within a short time, reset these cookies to ensure that your Google Analytics browser add-on remains fully functional.

The Google Analytics opt-out browser add-on does not prevent data from being sent to the website itself or in other ways to web-analytics services.

Install the opt-out browser add-on

To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser.

For more details on installing and uninstalling the add-on, please see the relevant help resources for your specific browser.