Keys to a Successful Website
Having a website for your business is the most affordable yet most ignored tool in your marketing arsenal. I started SIX15 around the idea that the web can produce positive returns for modest investment. But the web will only work for your business if you put the effort in. And an attractive website is useless…
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Are commercial plugins worth it? Why?
The WordPress content management tool is licensed under the GPL, which means it’s open source, which means it is free to download, install, and use so long as you follow the guidelines of the GPL (not going to get into that here!). Directly related is the enormous collection of WordPress plugins that provide untold amounts…
Continue reading...Google Analytics Reports You Should Be Paying Attention To
You have a website — great! — but are you tracking visitors and their behavior on your website? You should be, since having a website is sort of pointless unless you know how well it is or isn’t performing. Installing Google Analytics (free, by the way) on your website will give you more information than…
Continue reading...How Much Does That Free WordPress Website Cost?
So most people know that the WordPress blogging software, or Content Management system, is free to download and use. And in fact WordPress-powered websites make up close to 20% of all websites currently on the Internet. Impressive. It is popular because of its easy learning curve and the fact that, well, it’s free. But is…
Continue reading...Embracing Social Media: How it can benefit your business
I had the privilege to present to members of the Oxford Chamber of Commerce on March 11 about social media and how businesses can embrace it to increase their brand awareness and engage with their customers. It was intended as an introduction to social media, best practices and brief review of some tools that make…
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Merging Your Google+ Business Page With Your Google+ Local Page
Say what you want about Google+ and whether or not it’s worth it to maintain for your organization, Google still uses content within to aid in search results. Claiming your brand’s presence within the Google+ business directory doesn’t cost anything and makes sense to do. My experience with Google is a love hate relationship of…
Continue reading...Great List of Project Management Rules for Web Agencies
This is a great presentation, from the Simpfinity blog, that details several basic common sense rules and agency should follow when working on website projects. Check out the full post for detailed explanations for each rule. Great tips!
Continue reading...Questions You Can Ask a Web Firm Before Signing Their Contract
If you or your organization is looking to expand or enhance your online presence, finding the right website design or development partner is one of the most important steps to your success. These days there are certainly no shortage of options to choose from, and that’s a good thing. However, that’s also a problem, since finding…
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My Year In Review For 2014
Hey there. I’ve never done one of these “year in review” posts before, so bear with me here. Back in February 2014 I had set some basic, certainly obtainable, goals for SIX15. They were to increase revenue by 50% over last year, formalize all my business documentation and processes, get off my ass and finish this…
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How to Prevent Gravity Forms from Storing Entries in WordPress
I use Gravity Forms for all WordPress-powered sites I deliver for clients. It’s a great form plugin that has powerful features for data collection and notification. However, the plugin stores every entry in the WordPress database along with sending the entries to the designated recipient(s). That’s all well and good since it keeps a record…
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