Total Online Revenue: The total amount of annual gross revenue generated online by your company

Digital Spend: The total annual amount spent on all online advertising campaigns and marketing efforts to attract and/or retain customers.

Site performance can relate to many factors, in this case we’re looking at the latency or speed of the tags on your site. The average latency of a tag is around 500ms so any tag under 200ms is a high performer.

Unlike testing your latency with traditional synthetic methods. Ghostery’s real user data, provided by millions of opted in users, allows us to see how your real customers experience your site.

Governance relates to how in control your company is of your customer data. The more tags you are not actively managing on your site, the higher the likelihood that you are losing valuable customer marketing or PII data.

Abandoned tags occur when tags have been placed on your site (i.e. testing a new technology, placed by an agency for a past campaign) and are no longer in use.

MTTR: Mean Time To Resolution. This relates to how long your company spends trying to triage issues.

Site security issues can be caused by adding unsecure or piggyback tags. Non-secure tags act by introducing a link to an HTTP resource on a HTTPS page. This means your customers may see a mixed content warning on the highest revenue-producing pages of your site, causing them to abandon your site and go elsewhere.

Piggyback tags can be brought in by 3rd party vendors. If you don’t have an agreement in place with your vendors on the data and vendors they can work with, It is possible for them to be sharing customer data with your competitors.

Empower your customers and build trust, with visibility and control over their data, who’s accessing it and why. Site Notice gives your customers this power and greatly minimizes your possible liability.

If you do business in the EU, your site needs to confirm to EU Privacy Directive Regulations. This means giving your customers due notice and content of all the digital technologies on your site(s). If your site displays on Mobile, this also applies to you.