Merchant Tools

Please refer to the desktop version of our website for buttons & mark specification, guidelines and assets.

Button guidelines

The Pay with Amazon image library is designed to match the latest styles used by Pay with Amazon.

Adding Pay with Amazon buttons on your site

The Pay with Amazon button should be placed where the checkout button is offered on your site. This may include the shopping cart, a login page offered near guest checkout, as well as the shipping/billing page(s).

Shopping cart

Position our button closest to your checkout button. The checkout button in shopping cart pages is typically found to the lower right of the cart contents. Pay with Amazon should be placed just below it. If you haven't already, consider including a redundant button at the upper right for cases in which the lower button can't be seen without scrolling.

Login options

Since Pay with Amazon allows your customers to checkout without creating a site-specific account, we recommend offering it as an alternate option to checkout as a guest.

Shipping/billing

For customers who fast track to checkout, we also recommend offering Pay with Amazon on your full shipping/billing form page. This page, with its lengthy form, often has the highest drop-off rate. Pay with Amazon helps alleviate the work of all that typing, making it easier for customers to complete their purchase.

Button specifications

Please refer to the Pay with Amazon Image Library for acceptance marks and to see all the button variations.

Use is subject to the our trademark and usage guidelines.

Color options

Gold - recommended

Use the gold button to take advantage of the trust customers have in Amazon. Our research suggests and metrics confirm this button carries a halo effect that extends our trust.

Gray - first alternate

This is good too. Our brand research tells us that the Amazon favicon is just as recognizable as the full logo. And the gray button is seen throughout the site generally connoting a secondary option.

Ink - second alternate

If your site pushes the envelope with a modern sleek, high contrast aesthetic, this button could be right up your alley. This style is used only sparingly on Amazon.com but it's highly visible as the all important search button.

Buttons & marketing tool kit

These images are pre-approved for use on your website, provided you do not make any modifications. If you have a use case in which none of the provided images fit, please contact us to work with you on a solution.

To render these buttons, please call the graphic directly from our servers rather than hosting your own copy. This will ensure you always have the latest, most secure version of the button graphic. Check your integration guide for further details on how to do this.

For buttons related to your account-based use cases, please refer to the button guidelines.